Email marketing, EDM (Electronic Direct Mail), has long been one of the most cost-efficient marketing channels in the West. For global brands, it’s a reliable way to nurture leads, build loyalty, and drive repeat purchases. But in China, things work differently. The digital ecosystem is shaped by platforms like WeChat, Douyin, and Xiaohongshu, where communication […]
In recent years, many articles have claimed that the Chinese market is not suitable for email marketing. They often cite reasons such as low email usage among users, the dominance of instant messaging platforms like WeChat, and the prevalence of spam filters. While these arguments may hold some truth, they are often one-sided and overlook
Is Email Marketing Suitable for the Chinese Market? A Misunderstood Marketing Practice Read More »
More and more overseas businesses are expanding to China for new opportunities. Business travels are the direct way to reach your potential customers and partner. But there are quite a few common issues in the China business travels for western businessmen. After several years China market entry consulting, I’ve compiled some top tips for going to China that many businessmen
60 Essential Things to Know Before You Visit China for Business Read More »
Website design challenges in China are unique due to the country’s vast population, which presents a massive market opportunity for businesses worldwide. However, designing a website for the China market presents significant challenges, including language barriers, design preferences, and government regulations. In this blog post, we will explore these challenges and provide insights into how
Navigating the Digital Great Wall: 3 Website Design Challenges in China Read More »
You are probably quite stressful when launching a website in China, typically when it is your first time. Building a website that can sell in China requires a fully localized Chinese web design. A couple of things could go very, very wrong if you are not aware of the basic rules. Well, today you’re in for a
36 Things to Check Before Launching a Website in China Read More »
With a good map app in China, you will never get lost. Here is a list of best map apps that you can use in China. … Best Map App in China That WorksRead More »
Best Map App in China That Works Read More »
This A Comprehensive Guide to Grasping the Key Distinctions Between These Two Chinese Dialects: Mandarin Chinese and Cantonese.
This is A Comprehensive Guide to Understanding and Choosing the Right Chinese Writing System for Your Business Needs When entering the Chinese market or engaging with Chinese-speaking customers, foreign businesses must consider the differences between Simplified and Traditional Chinese writing systems. In this article, we will discuss the key differences and provide suggestions for foreign
A business trip to China can be both thrilling and intimidating. On the one hand, you’re excited to explore a new culture, make valuable connections, and grow your business. On the other hand, you’re nervous about making a faux pas and causing a diplomatic incident. Fear not, dear reader! … Making the Most of Business
Making the Most of Business Trips to China: A Guide for Western Professionals Read More »
Looking for must have apps in China before your plane takes off? We’ve rounded the 20+ best apps in China to make your China travel easier. A simple guide of best apps that work in China for foreign travelers. Visit all Apps in China Some apps don’t work in China since they are blocked
Top 20 Must Have Apps in China for Travellers and Expats Read More »
