I am the founder of SinoStep, You can call me Chao.
Here is my story, in short:
When I talk with you on China market entry strategy, localization, content marketing and cross border business development, I do so based on real business practices and my actual experience.
My first business was a translation agency. More and more clients attempted to ask for more help when they knew me better. I started to offer advisory services to foreign business owners establish and grow their business in China.
What I believe: There are 3 pillars that truly matter to build a successful business in China.
Finding your opportunities in China in the right way. Know your target audience and figure out what your competitors are and what they do.
A sustainable business is started with a right strategy. Find out your best approach and formulate the action plans.
Struggling with the implementation and localization? Many things could be easier if it's organized and in the right way.
Interview by China Daily: Work Life Balance for China Cross Border Freelancers / "Your Theory of 3 Level Freelance Business"(China Daily was established in June 1981 and has the widest print circulation of any English-language newspaper in China).
Paypal's Interview Video on Chao’s Cross-border consulting business, 2016. “How Do You Expand Your Cross-border Freelance Business?”
Selling Consulting Services Across Borders, interview by Paypal China and the article published on Paypal Official Site: Chao’s startup story and his successful use of Paypal
Interview by Jiemian, 2017
SinoStep Senior Partner, Cheng Chao, Speaker at China Cross-Border eCommerce Summit Conference, 2015 "How to boost your global sales?" Fully localization boosts the cross-border sales in the target markets.
Cheng Chao, in an Interview by Global Cross-Border E-commerce Community. "How to Conduct Successful Cross-border E-commerce in China." at Shanghai, briefing the China market entry strategy for overseas businesses in the new digital era.
Panelist at Zhihu Round Table Meeting: “Road of Chinese Freelancers”
Interview by Blog TianXia, 2017
Let's Start from a Discovery Contract, What is it?