About Cheng Chao

Hi, my name is Cheng Chao!

I am the founder of SinoStep, You can call me Chao.

Here is my story, in short:

Struggling Startup

  • In 2003, I quit my job as the China marketing manager in a foreign owned IT company. I decided to seek for a more challenging life and create my own business,
  • Several months later, I founded Taohai, a professional Chinese Translation Company. After 8 years, In 2011, I turned the traditional translation agency into ChineseTrans, an online translation store, selling professional Chinese translation services, with instant quote and a large pool of great linguists.
  • From 2010, I started to offer Chinese digital marketing, virtual assistant services to overseas companies coming to China. My initial orders comes from my websites and in 2011, I started taking orders from international freelancing platforms like Odesk, Elance (Upwork now) and some others. My hourly rate rises from USD5/hour to USD333/hour within 3 years.

Online Business Success

  • I developed some effective and easy-to-follow training techniques for both English learning and Mandarin learning. My latest online course Best Way to Learn Mandarin is helping Mandarin learners with western language background to learn the language in a better way, and make Mandarin part of their lifestyle.
  • Practical Lifestyle English is my online course for English learners in China to change their methods of study, and use English in their real life. I've been coaching hundreds of kids and adults to achieve great success in their language study with the new approach.

My Jump to China Market Entry Consulting

  • In 2011, I founded SinoStep and developed a full range of China market entry solutions. Sinostep offers consultations & marketing services such as China Market Entry Strategy, and WeChat Marketing to more than 500 clients from 50+ countries. 
  • I'd successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market. I was featured by Paypal as the most recommended cross border China Market Entry Expert.
  • From 2013, I started to offer Expert Review services to new business players in China to correct initial localization mistakes on their websites, apps and business plans before throwing their money into the water.
  • I recruited and trained a powerful team of China virtual assistants, Chinese digital marketers, business consultants under SinoStep.

My Business Coaching & Courses

"It's the quickest way for me to understand the market and start my China business in a smart way." One of my students said.
  • In 2018, I launched The China Digital Marketer Masters Program to help my overseas students ready with the skillset of all digital marketing domains in the China market.
  • I was invited to offer lectures in mainland China, Hongkong, Belgium, France, USA, Belgium, South Africa, etc. on topics such as "Doing Business in China", "Develop Your Digital Marketing Strategy in China", and "China's Booming Cross Border eCommerce", etc.
  • In the China market, I am now offering consulting, coaching and online courses to Chinese freelancers and small startup companies at Chaoacademy.com, a private online business school.
  • I keep writing business articles, tutorials, and courses in both English and Chinese. I am maintaining a Chinese column at Zhihu (Largest Chinese Knowledge Sharing Platform), and my WeChat public accounts. 

Success Comes from Real Practices and Experience

When I talk with you on China market entry strategy, localization, content marketing and cross border business development, I do so based on real business practices and my actual experience.

My first business was a translation agency, then started several online businesses and introduced many overseas businesses into China. More and more clients attempted to ask for more help when they knew me better. I started to offer advisory services to foreign business owners establish and grow their business in China.

3 Pillars to Build a Successful Business in China

What I believe: There are 3 pillars that truly matter to build a successful business in China.

Understand the Market

Finding your opportunities in China in the right way. Know your target audience and figure out what your competitors are and what they do.

Develop the Strategy

A sustainable business is started with a right strategy. Find out your best approach and formulate the action plans.

Implement & Localize

Struggling with the implementation and localization? Many things could be easier if it's organized and in the right way.

Best-Selling eBooks and Popular Guides


As Seen On

Speeches, Interviews & Online Courses

SinoStep Senior Partner, Cheng Chao, Speaker at China Cross-Border eCommerce Summit Conference, 2015 "How to boost your global sales?" Fully localization boosts the cross-border sales in the target markets.

Cheng Chao, in an Interview by Global Cross-Border E-commerce Community. "How to Conduct Successful Cross-border E-commerce in China." at Shanghai, briefing the China market entry strategy for overseas businesses in the new digital era.

Cheng Chao is offering an online lesson on "successful cross border freelancing in China", invited by Paypal China at its online school of cross border eCommerce. Over 2000 viewers joined this lesson. 

Interview by China Daily: Work Life Balance for China Cross Border Freelancers / "Your Theory of 3 Level Freelance Business"(China Daily was established in June 1981 and has the widest print circulation of any English-language newspaper in China).

Panelist at Zhihu Round Table Meeting: “Road of Chinese Freelancers”

Interview by Blog TianXia, 2017

Paypal's Interview Video on Chao’s Cross-border consulting business, 2016. “How Do You Expand Your Cross-border Freelance Business?”

Selling Consulting Services Across Borders, interview by Paypal China and the article published on Paypal Official Site: Chao’s startup story and his successful use of Paypal

Interview by Jiemian, 2017

  • Panelist at CEO Round Table Discussion, Cross-border eCommerce Summit in Shanghai, 2015 "What Homework should be done prior to Commencing Global eCommerce Expansion"
  • Various Interviews by investment bankers, journalists from China Financial Times, CNBC, and many others.

Contact Cheng Chao

Add Chao‘s Wechat