Cheng Chao at New Haven, USA

Hi, I’m Cheng Chao

I am the founder of SinoStep.

You can call me Chao.

This is my bio.

Cheng Chao has extensive expertise in China market entry strategy, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

My Writing


China Business Guides

Speeches & Interviews

  • Interview by China Daily, 2016
    Work Life Balance for China Cross Border Freelancers” / “Your Theory of 3 Level Freelance Business”
  • Interview by Paypal China, 2016
    “How Do You Expand Your Cross-border Freelance Business?”
  • Speaker at China Cross-Border eCommerce Summit Conference, 2015
    “How to boost your global sales?”
  • Panelist at CEO Round Table Discussion, Cross-border eCommerce Summit in Shanghai, 2015
    “What Homework should be done prior to Commencing Global eCommerce Expansion”
  • Panelist at Zhihu Round Table Meeting: “Road of Chinese Freelancers”
  • Interview by Cross Border Ecommerce Community, 2015
    “How to Conduct Successful Cross-border E-commerce in China?”, 2015
  • Various Interviews by investment bankers, journalists from China Financial Times, CNBC, and many others.
Cheng Chao's WeChat

Cheng Chao’s WeChat


Contact CHAO

email :

Find Chao at Linkedin / Facebook / Twitter (@hichengchao) / Upwork

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