About Chao Cheng

Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) and How to Build A Right Chinese Website That Works In China. Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing. Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services. Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market. see Chao's Bio

Baidu’s 100 Ranking Factors-A Complete China SEO Guide

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Baidu’s 100 Ranking Factors-A Complete China SEO Guide

Baidu's 100 Ranking Factors-A Complete China SEO Guide

Rank Your Chinese Website Higher with China SEO

China SEO is full of challenges for foreign website owners and digital marketers.

If you’ve ever wondered:

“How do I rank higher in Baidu?”

“What’s the best way to optimize my website for China market?”

“Should I still target keywords? Or look for topics instead?”

This is a comprehensive China SEO guide that will show you EXACTLY how to rank your Chinese website higher in Baidu, the top search engine in China market.

  • Domain
  • Improve Your Page
  • Improve Your Chinese Content
  • Backlinks
  • User Interactions
  • Brand Signals

A Complete China SEO Guide: Domain

Domain

1.  .cn Domain Does Not Rank Higher

Maybe you have been told to register a .cn domain.

There is no sign that a .cn  ccTLD. domain will rank higher than domains with other extensions.

The .cn domain name is the international top level domain under the administration of China. Authorized by the Ministry of Information Industry, the CNNIC (Chinese Internet Network Information Center) registers all the .cn domain names.

Is it a must? No, it isn’t. You can use .com domain or any other domains, and it’s almost the same.

For me, nothing is different.

Why register .cn domains?

I mainly use .com names, and register some .cn names just because they are good.

Consider buying a .cn domain the following situations:
  • Register a .cn domain as a protection for your existing brand.
  • You can find some good .cn names while the relevant .com is sold.

.CN domain registration is open to foreigners.

Many companies will register all the .cn or .com.cn domain names similar to their original .com domain name.

 

2. Domain Age

As we all can understand, a new domain takes more time.

Baidu uses domain age, but it’s not very important for existing sites.

 

3. Domain History

Has your domain been under the same person for a long time?

If your domain had been used for websites on other businesses, it will need longer time for your new site to rank higher.

Check the history and verify it before your official usage.

 

4. Hacked Domain

If a domain had been hacked for black hat purpose for a long time, it is risky to gain the trust of Baidu again.

The smart option is to drop it.

 

5. Domain Change

You should be very careful for a decision of domain change.

It takes time and heavy work for you to recover your existing ranks in Baidu.

A major work is 301 redirect.

For many small sites, it is almost like a fresh start.

 

6. Keywords in Domain

Most domains we are using are in English letters.

Having your keyword in the domain maybe helpful for English speakers to remember your domain.

However, it does not influence the Baidu rank at all.

 

7. China Local License for the Domain

Technically, it does not affect your rank in Baidu.

However, You need to use overseas web hosting without a Chinese website license.

Your rank might be affected by other factors.

 

8. Domain Registration Length

We are not sure whether Chinese domain registration length is a Baidu ranking factor or not.

However, we can predict the legitimacy of a domain from its expiry date.

This works for Google.

And it is actually a tiny investment.

 

9. Multiple Domains & Subdomains

While subdomains are an optimal solution for local target segmentation, they are not recommended for Baidu ranking.

Baidu generally dislikes subdomains, which is very common with multilingual websites.

Avoid setting up zh. mysite.com  or cn.mysite.com for your Chinese website.

Baidu prefers to have different languages on completely separate domains.

I strongly recommend you to try two options

  • use secondary directory like www.mysite.com/cn
  • or us a separate domain dedicated for the China market

baidu-ranking-domain-apple

baidu-ranking-domain-iherb

Many websites created only one poor quality single page under each subdomain and it is very risky.

 

10. Penalized WhoIs Owner

Please pay special attention to this.

Baidu tends to penalize all websites owned by the same person who is identified to be a spammer.

If you bought the name from other people, make sure you have checked other sites under this guy.

 

11. Private WhoIs Information

Avoid using “whois privacy protection service”.

Having whois privacy turned on increases your risk in the eyes of Baidu.

A Complete China SEO Guide: Improve Your Page

Improve Your Page

12. Keywords in the Title

Having right tags is the cornerstone of your China SEO success.

Baidu’s ranking algorithm pays close attention to the meta-tags, while western search engines place less importance upon.

Include focused keywords in your title tag.

Start with a keyword in the title tag of your articles, post, service, or product page.

It is the most important Baidu ranking factor just next to your great content.

 

13. Site Name in the Title – Your Brand

Always include your site name in title tags.

Your site name is your brand.

Baidu encourages you to do this in every page, preferably at the end of the title.

 

14. Title Length

Each Chinese character is equivalent to two letters.

The length limit defined for the title tag is 35 characters instead of 70 letters for Google.

 

15. Separator Character

Unlike other search engines, Baidu prefer using the underscore (_) to separate words in the title tag.

The use of the hyphen (-) is also acceptable.

 

16. Meta Description

It is not important now for Google and Bing, but still makes a big difference in Baidu.

Baidu ranks sites with relevant meta-descriptions that include the page or post’s keyword higher than those that ignore this.

Make sure each meta description has one or two keywords along with a branded term.

Also keep in mind that the meta description buffer limit for simplified Chinese characters is 78, half of the 156-letter limit for romanized languages.

 

17. Meta Keyword Tag

Unlike other search engines, Baidu still uses meta keyword tag as a ranking factor.

Include 3-5 keywords in every page on your site.

Please avoid keyword stuffing.

 

18. Image ALT Attribute

The ALT attribute is the most important Baidu ranking factor for images.

Baidu’s algorithm for image crawling is still quite basic.

Be sure to include a relevant alt-tag to every image on your site.

This is easy to be overlooked by many foreign websites.

 

19. Heading Tags

Just like other search engines, Baidu treats h-tags as an important ranking factor.

Incorporate keywords into heading tags, but avoid keyword stuffing.

Make sure each page has an h1 tag.

Use H2, H3 tags to break up content and follow a hierarchy.

Repeat your keywords in H-Tags.

 

20. Keywords in the Top

Beginning your page with important keywords help you rank higher in Baidu.

Baidu crawler is said to often run away before moving to the bottom of your pages.

 

21. Keyword Appears in H1 Tag

Pay special attention on H1 tags.

It can be considered as the second title tag and embed your focused keyword in it.

 

22. Keyword Appears in H2/H3 Tags

A good structure of your headings is the solid foundation of good content and easy for spiders to crawl.

 

23. Keyword Density

Keep keyword density in a reasonable rate.

The key is to make your web copy fluent without keyword stuffing.

 

24. Page Loading Speed

Page loading speed is a key ranking factor for China SEO.

Baidu spiders can estimate your page loading speed based on its code and file size.

Keep your page load times as low as possible.

Strip the site of extraneous code, heavy images, and unnecessary code will help.

Some useful tips:

 

25. Image Optimization

Optimize your images through file name, alt text, title, description and caption.

Include keywords to increase the relevancy.

You can get organic searches from image searches too.

 

26. iFrames

Do not use iFrame pages.

Do not put important information in iframe, which is not friendly to Baidu spiders and robots.

Content in iframe will be discarded by either Baidu or Google.

 

27. Javascript, Flash and Ajax

JavaScriptFlash files and Ajax are not friendly to Baidu.

Replace them with text, images or HTML5.

 

28. Rel=”Canonical”

Use this tag to prevent Baidu from considering pages duplicate content.

We need this tag under following situations

  1. You did not do 301 redirects for old content after website redesign.
  2. Pages with similar content but with different parameters: esp. forum threads or product listings.
  3. Similar pages due to other causes.

 

29. URL Length

Long URLs may hurt search visibility.

 

30. URL Path

A page closer to the homepage may get a slight authority boost.

 

31. Outbound Link Quality

Some Chinese SEOers believe that linking out to authority sites is a Baidu ranking factor.

 

32. A Clean Page

A clean page with major content in the right place ranks higher than pages with a lot of noises.

 

33. Elements in the Page

Relevant, rich elements, such as text, images, videos, comments and relative posts are user friendly.

It is helpful for Baidu ranking.

A Complete China SEO Guide: Improve Your Chinese Content

Improve Your Chinese Content

34. Unique and Helpful Content

Duplicate content is punished by Baidu.

Insightful original content is the key to be unique.

Start with a Chinese Content Marketing Strategy to decide your content plan and online marketing channels.

Fighting against plagiarism helps you from Baidu’s penalty for duplicate content.

Monitor Chinese websites and be alerted of ‘scrapers’ and bots that steal your content and republish it elsewhere.

35. Content Length: Not Too Short

Content with more words can cover more points with specific details.

However, lengthy articles without any focus will be just wasting time.

Content quality is way more important than content length.

Each article shall be helpful for your readers.

A reference length for you is to write no less than 300 Chinese characters per page in most cases.

We provide our Chinese copywriting service based on this rule too.

 

36. Duplicate Content

Like other search engines, Baidu discourages identical content on the same site too.

Do not use same content blocks everywhere in your website.

 

37. Multiple Content Formats

PDF, Images, videos and other content elements may act as a content quality signal.

 

38. New Content

Baidu favors newer content over older content.

Building an internal bog a smart investment for China SEO.

It is easier to increase the refresh rate with scheduled postings on your blog.

Make sure your content is engaging and it is more natural to bring organic traffic to your main site.

 

39. Hire a Good Chinese Copywriter, Not Google Translate

Google Translate is great for getting a rough idea of a foreign text.

But it is not suitable for creating your web copies.

Website content generated by Google Translate is poor in quality and often makes no sense.

People won’t trust low quality content website.

Hire a Good copywriter and start creating quality Chinese web copies.

 

Improve Your Site, Usability

40. Simplified Chinese Rules

Baidu has a strong preference for Simplified Chinese characters, although it can index the pages in traditional Chinese, English, French, and Japanese, etc.

People here are searching in simplified Chinese.

If you want to rank higher, use Simplified Chinese.

Remember to use simplified Chinese to create your content, pages and meta tags.

 

41. Site Structure

A good site structure helps Baidu spider crawl your pages and organize your content.

Most people made their Chinese sites too complicated.

 

42. Site Update Frequency

Updating your website often is a freshness factor and stimulates Baidu spiders to analyze new pages and links.

 

43. Duplicate Meta Information

Duplicate meta information across your site brings internal competition and decrease the visibility of  all of your pages.

 

44. Website Usability

A site that’s difficult to use can hurt ranking significantly by reducing time on site, and page views.

 

45. Breadcrumb Navigation

The breadcrumb helps users know where they are on a site.

It allows Baidu to easily understand the site structure.

The Ideal design of breadcrumb is to reach the lowest level in no more than three clicks.

 

46. Server Location: Make A Smart Hosting Choice

Geographical location of the server affects website speed.

A China local hosting will be faster and easy to get a high rank at Baidu.

However, getting an ICP number is always a challen

Making a wise decision on this according to your China market entry strategy.

Check China web hosting for more details.

 

47. ICP License

All websites hosted in China should apply for an Internet Content Publishing (ICP) license.

Generally it takes around a month to secure when documents are all in order.

It is a trouble for many foreign companies since only China local legal entities or Chinese citizen can apply for the license.

Without an ICP license, you can only choose to host in overseas servers.

 

48. Baidu Webmaster Tools

Baidu has its own webmaster tools.

It i worth spending some time on Baidu’s Webmaster Tools to gather basic statistics and run website diagnostics

Find the Baidu Webmaster Tools here.

 

49. Contact Us

Baidu favors sites with appropriate amount of contact information, esp. a physical presence in China.

Make sure that you have local Chinese contact details on your site.
Having a China sales liaison office will be helpful for you to start.

 

50. Censorship

The Chinese government enforces a strict censorship regime for all online activities in China.

Baidu indexes sites in line with this policy so anything that violates the censorship regime will see a site either refused listing or de-indexed from Baidu’s database.

 

51. Anchor Text

Anchor text is another important ranking factor.

Make sure you are using the right keywords as the anchor text when you are building your internal links.

This good SEO practice is also valid for other search engines, but it’s especially important for China SEO.

 

52. Number of Pages

Content is king.

More pages means you have more chances to appear on the top of Chinese search results.

However, thousands of pages of poor content won’t work.

You need many pages of quality content to rank high in Baidu.

A large and frequently update site will be considered trustworthy.

 

53. Sitemap

A sitemap helps Baidu index your pages easier and more thoroughly.

 

54. Website Uptime

A good hosting provider can keep your site running in a stable way.

Frequent server issues will absolutely hurt your ranking.

 

55. Online Reputation

Online reputation likely plays an important role in Baidu’s algorithm.

Good ratings at review sites, user sharing, comments are all taken into Baidu’s consideration.

 

56. Number of Internal Links Pointing to Page

The number of internal links to a page indicates its importance relative to other pages on the site.

 

57. Quality of Internal Links Pointing to Page

Internal links from authoritative pages on the site have a stronger effect than other pages.

 

58. Broken Links

Having too many broken links in a site hurt the Baidu ranking.

It is a sign of a abandoned website.

 

59. Links to blocked sites

Links to blocked sites such as Facebook, Twitter, Google or YouTube will appear broken.

It also slows down the loading.

The same happens to blocked web services.

  • Google fonts won’t load.
  • Google map wouldn’t work.
  • YouTube hosted video wouldn’t play.

A Complete China SEO Guide: Backlinks

Backlinks

60. Quantity of Backlink Pages

Unlike SEO in Google, the amount of links is a critical Baidu ranking factor.

Link farming and other black-hat SEO techniques some times can still work on Baidu.

But do not play tricks on serious sites.

You’d better still work with some safe methods.

 

61. Quantity of Linking Domains

The number of linking domains determines the importance of your web pages.

 

62. Quality of Backlinks

The quality of the backlinks pointing to your site is taking an increasingly important role for China SEO.

Building quality backlinks to your website and have a longterm plan for your link building.

 

63. Backlink Anchor Text

Be sure to optimize the anchor text keywords for your external links.

 

64. Backlinks in Social Network

The number of comments with backlinks of your page in Chinese social networks like QQ zone, Weibo etc.

 

65. Patience

It takes longer for positive results in Baidu than in Google.

Do not expect high rankings overnight.

Plan early for your China SEO and it may take several months.

 

66. Links from .edu.cn / .gov.cn Domains

Some Chinese SEOers believe .gov.cn and .edu.cn domains are easy to rank higher.

And backlinks from these websites often value more.

 

67. Authority of Linking Pages

The authority of linking pages is an extremely important ranking factor.

 

68. Authority of Linking Domains

The linking domain’s authority plays as an independent ranking factor in Chinese SEO.

 

69. Links From Competitors

Links from your competitors means you win more votes in the industry.

 

70. Nofollow Links

Having a certain percentage of nofollow links differentiate important pages from others.

 

71. Diversity of Link Types

Diversify your link sources if you find too many links from a single source.

A natural link profile wins the heart of Baidu.

 

72. Contextual Links

Your backlinks embedded in the content body are with higher value than pure links in the empty page, footer or side bar.

 

73. Link Location

Links in more noticeable places, like in the beginning of the content value more than links placed at the end of the content.

 

74. Linking Domain Relevancy

Obtaining relevant links is always the right strategy.

Powerful links are those in your similar niche, instead of completely unrelated ones.

 

75. Linking Page Relevancy

Likewise, better links are from pages with relevant content.

 

76. Age of Backlinks

Older links are most trusted than newly added backlinks.

 

77. Links from Real Sites

Backlinks on real running websites value more than those fake websites made for SEO.

Latter ones hurt your SEO results.

 

78. Number of Outbound Links on the Linking Page

A link on a page with hundreds of outbound links values not much.

 

79. Links in Forum Profiles and Signatures

There not much value on links from forum profiles and signatures

 

80. Linking Content Length

A link from a 2000-character article is more valuable than a link inside a 50-character post.

 

81. Linking Content Quality

A backlink in well-written popular content deliver more value than those in crappy articles.

 

A Complete China SEO Guide: User Interactions

User Interactions

82. Organic Click Through Rate for a Specific Keyword

Pages that get clicked more in CTR rank higher for a specific keyword.

 

83. Overall Organic CTR

Your website’s overall organic CTR for all keywords affects the authority rank.

 

84. Bounce Rate

In most cases, bounce rate can be used to rate the quality of your pages.

Pages with higher bounce rate are probably not that good.

 

85. Direct Traffic

Website with more direct traffic are likely rank higher than those with less ones.

 

86. Repeat Traffic

Repeat visitors always love your content.

Repeat traffic gets ranking boost from Baidu.

 

87. Time On Page

The longer time visitors are on your page, the more useful Baidu thinks your page is.

 

88. Baidu Bookmarks

Pages that get bookmarked in Baidu Bookmarks get a boost.

Baidu bookmarked backlinks are quite stable.

 

A Complete China SEO Guide: Brand Signals

Brand Signals

89. Brand Name

It is simple to add a site wide brand name and it is important.

First, make sure it is a unique one.

 

90. Brand in Baidu Baike

A Baidu Baidu Brand term will be a positive ranking factor.

However, it requires good Chinese copywriting skills and your patience for the approval.

 

91. Brand Mentions on News Sites

Your website gets a boost when your brand is mentioned in big news website.

 

92. Popups

Having popups and distracting ads is always a sign of a low-quality site.

 

93. Keywords Stuffing

Over optimization like keyword stuffing, header tag stuffing, and excessive keyword decoration will easily get punished by Baidu.

 

94. Meta Tag Spamming

Adding too many meta tags does not work.

Keep them in the right number.

 

95. Web Scraping

It was a common way that some Chinese site owners generate huge volumes of content overnight.

Baidu is not a fan of this.

It is risky and might results in de-indexing.

 

96. IP Flagged as Spam

If your server’s IP address is flagged as spam, it may hurt all of the sites on that server.

 

97. IP Blocked

If your server’s IP address is blocked in China, all the websites on the same IP will be blocked.

So the biggest risk to use a shared hosting is this.

If only any website on your shared hosting was blocked, there is a big possibility that the IP will be blocked.

How to Build a Chinese Website that Works in China

 

98. Unnatural Influx of Links

A sudden (and unnatural) influx of links is a sign of phony links.

 

99. Percentage of Low Quality Links

Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

 

100. Selling Links

Selling links can definitely hurt your search visibility.

 

Quite Complicated, Huh?

Some Baidu ranking factors are similar as those of other search engines.

But many are quite different.

You can take it easy.

We are providing feasible Chinese SEO services to boost your website traffic.

 

Chao Startup Club: I Got 9 Chinese Paid Members in the First 24 Hours

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Chao Startup Club: I Got 9 Chinese Paid Members in the First 24 Hours

Chao Startup Club Inspired by a Coder

Chao Startup Club is a paid membership Q&A Community focusing on startup and freelancing topics.

I started it under my name on Mar. 3, 2017.

The idea of Chao Startup Club was inspired by a coder, who planned to start up his own business in the coming year.

He read my articles in Zhihu, made some background research on me, and added my WeChat asking whether I can provide a long-term consultation.

Earlier that morning I said I can provide startup coaching in the same QQ group we are in.

Got Started with 9 Paid Members in the First 24 Hours

The club received 9 paid members in the first 24 hours.

Now we have 12 members within just 4 working days.

What an inspiring story to tell!

And it was really a surprise for me.

In the next two days, I made a rough plan and set up some basic rules for the club to make sure it is a useful place for Chinese small startups and freelancers.

Mission of the Club

  • Help every small startup/freelancer member to start the business.
  • Coach the members on how to boost their income.
  • Solve problems in real business.

Benefits

What can the members benefit from the Club?

My slogan for the club is:

  • Each day, Each Member, One Startup Question.

So they can ask any startup-relevant questions.

  • 5 times of online live sharing every week to answer questions.
  • A true circle of small entrepreneurs.
  • Solve real problems in the startup business: finding the niche, improve skills, find resources.
  • Share case studies, and solutions with other members.
  • Match business opportunities.
  • Get first-hand internal business intelligence in the first time.

Annual Membership  

  • Early Bird Price: RMB1500/year (equivalent USD220/year) for each individual member.
  • Adjusted Price: The individual membership price will be adjusted to RMB3000 year when the number of members reaches 15.

Value Added Service

  • Private Consultation Session: RMB 350 for each question
  • One Hour Face to Face Private Consultation: RMB3500/session ((around USD550)
  • 8 Week Startup Coaching Lessons: RMB25,000 (around USD4,000)

How Does the Community Work?

Online Startup Knowledge Base

  • We manage all questions & answers in separate cards with relevant questions numbers.
  • All questions and answers are under specific categories.
  • Unanswered questions will be marked with Red Labels.
Oline Startup Knowledge Base at Chao Startup Club

Oline Startup Knowledge Base at Chao Startup Club

Paid WeChat Group

Each day, one question is allowed for each member.

Members can chat on any startup topics in the group.

And, the welcome red packet is the MOMENT of FUN for all members.

IMG_4163 IMG_4061

Questions and Answers

For each question, the asker will get a detailed reply within around 24 hours, in working days.

All club members can see the questions and answers in the private online knowledge base, as well as the WeChat group.

A typical question and the answer at Chao Startup Club

A typical question and the answer at Chao Startup Club

Key Topics

  • Finding your profitable niche
  • Analysis of your skills
  • Core Skills for a successful startup/freelancer
  • Effective Pricing
  • How to write your Profile
  • Analyze your potential customer
  • Improve your proposal
  • Goal of Income
  • Practice your English
  • Design an effective website
  • Persuasive sales copy writing
  • Internet marketing techniques

Red Packets

Red packets are popular in WeChat groups.

We are using it as well in daily management.

E.g.: on special holidays, like International Women’s day, red packets could be posted and shared with female members.

And red packets could keep the group active all the time.

Red Packets sent for Chao Startup Club

Red Packets sent for Chao Startup Club

Red Packets sent for Chao Startup Club

Red Packets sent for Chao Startup Club

Chao Startup Club Rules

Yes, I drafted club rules for all the member to follow.

Rules for Chao Startup Club

Rules for Chao Startup Club

Homework

Assignments are common in my replies to the questions.

And some members are working hard on them.

I am quite glad to see that.

The first member, the coder, even made a mind map for all he learned from my articles and coaching replies.

Mindmap made by my first member in Chao Startup Club

Mindmap made by my first member in Chao Startup Club

Who Are the Early Members?

These early birds are coming from various fields:

  • Coder,
  • Consultant,
  • Chess Teacher,
  • Sourcing Agent,
  • Designer,
  • Translator,
  • Insurance Agent, etc.

Where Are They Coming From?

Paid members of a personally branded club come from people who know you and trust you.

The membership fee is not very cheap for individuals.

Why was it so fast to acquire 9 paid members?

I believe it is the magic of Chinese authority content and personal influence in the niche market.

The following are the positive factors which built the source of potential members

  • A convincing profile with social proof.
  • Authority content in the niche market: I wrote articles on successful cross-border freelancers, startup and freelancing tips, guides to be a successful upworker.
  • Increasing number of followers at Chinese social media: Most paid members are from Zhihu, the largest Chinese knowledge sharing platform, and my personal WeChat Public Account.
  • QQ Groups: 3 members are in the same QQ group where I am in. It is another channel that we shall not forget.

Want to Sell Digital Products to Chinese Customers?

It is difficult for many foreign merchants to sell digital products in the China market.

Why?

A wrong marketing strategy and a poor website are always the major reason.

I’d like to share some tips for you to sell digital products in China.

  • A good Chinese SEO strategy is crucial to get organic traffic, but not enough.
  • Trust is the core of Business in China: Poor web design and low quality web copies just scared your potential Chinese customers.
  • Conduct an expert review on your Chinese website to find out all the existing issues of user experience, content mistakes, cultural problems, and USP or your products.
  • Authority content and online reputation management are way more important in the business.

What’s Next?

Are you interested in joining an English speaking China Business Club?

We are working on it.

Contact me if you want to join.

You can get the Early Bird Price.

Chinese Website Launch Checklist

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book-Chinese Website Launch Checklist

Chinese Website Launch Checklist

You are probably quite stressful when launching a new website in Chinese.

Building a website that can sell in China requires a fully localized Chinese web design.

A couple of things could go very, very wrong if you are not aware of the basic rules.

Well, today you’re in for a treat because I’ve put together a complete list.

This checklist will be helpful for you to avoid unnecessary costs and some common mistakes, esp. when you do not have much knowledge about the China market and the internet situation.

It is the major part of our Chinese Website Expert Review.

You can run the checks for your new Chinese company websites, landing pages, and apps since same rules can be applied.

36 Things to Check Before Launching Your Chinese Website

Checklist before you launch your Chinese website

Checklist before you launch your Chinese website

Chinese Marketing Check

  • 1. Target Market    ✓
  • 2. Language    ✓
  • 3. Keywords    ✓
  • 4. Analytics Installation    ✓
  • 5. Webmaster tool    ✓
  • 6. Onsite SEO    ✓
  • 7. Hosting    ✓
  • 8. Domain    ✓
  • 9. Branding    ✓

Continue reading

Chinese Business Etiquette 101 for Doing Business in China

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book-Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China (Photo by Chao: a Chinese Banquet at a small town in Zhejiang Province)

This is the most comprehensive collection of Chinese Business Etiquettes on the planet.

What is the best part?

All of the tips in this 101 guide are from my real consulting business.

And they are 100% actionable.

I coach my clients on these tips in their strategic market entry planning and the real business development.

So if you want to do better business in China, check out this guide.

 

First Lesson to Do Business in China

Look!

With the large and prosperous market, China could be your most lucrative country to do business in.

But it is a big challenge to understand Chinese business culture.

The truth is, it is always misunderstood by the people outside China.

Successful entrepreneurs know the first lesson of doing business in China is to:

Learn Chinese Business Etiquettes.

In Ultimate Guide to Finding Your Profitable Niche Market in China, when you start following my 7-Step Formula  to uncover your profitable business opportunities in China,

You’re probably wondering:

How different are Chinese people doing business from western people?

In this article, I’ll reveal the cultural differences behind the common business activities in China.

They come from my real life consulting practices with my overseas clients.

If you want to share any stories, let me know!

Here we go.

 

Table of Contents

Continue reading

How Misunderstood is China by the Outside World?

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How Misunderstood is China by the Outside World?

Most people coming from outside China admit China is totally different from what they think before they really arrive.

Seeing is believing.

Assumptions are always wrong.

I am running a consulting firm in Shanghai and meeting my clients in real life from time to time.

They always keep asking questions since there are too many cultural differences and unexpected things in their eyes.

I wrote a complete guide on Chinese Business Etiquettes and it should be the most comprehensive collection on this planet:

Chinese Business Etiquette 101 for Doing Business in China – Sinostep

What is the best part?

All of the tips in this 101 guide are 100% actionable and from my real consulting business.

So if you want to do better business in China, check out this guide. Continue reading

7-Step Formula to Uncover Your Profitable Niche Market in China

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book-7-Step Formula to Uncover Your Profitable Niche Market in China

7-Step Formula to Uncover Your Profitable Niche Market in China

This is the most important part of Ultimate Guide to Finding Your Profitable Niche in China.

The goal of my 7-Step Formula is to help you answer this question:

Is this MY PROFITABLE market?

  • Step 1. Ideas: Describe your niche as specific as possible.
  • Step 2. Needs: Are there real problems and people want to solve?
  • Step 3. Money: Will people pay for this? How much will they pay? How Big is the Market?
  • Step 4. Feasibility: Is this opportunity suitable for you?
  • Step 5. Strength: Are you confident to be the no. 1 in this niche market? How?
  • Step 6. Client: Find your first client.
  • Step 7. Optimization: Confirm your market and adjust.

Step 1. Ideas: Describe your niche as specific as possible

First, brainstorming some ideas for your potential niche markets in China.

One question I always ask my new client is:

What inspires you to explore the China market?

I am sharing you with several useful tips for your brainstorming stage.

  1. Expanding your existing business to China.
  2. You know some successful business in China from your father, your brother, sister, cousins or friends.
  3. Understand the market trends in China from professional reports and news.
  4. Get ideas from your life experience.
  5. Your travel/working/living experience in China.
  6. What are your skills?
  7. What are your hobbies? or interests?
  8. What do Chinese people might want?
  9. Problems you found in Chinese consumers from your observation.

Remember to describe your potential niche as specific as possible, it will be meaningless if you are listing a very vague and broad niche.

Some typical ideas:

  • I can write and edit academic writing, esp. medical papers, and I think many Chinese doctors, university students might need this service.
  • My uncle is an owner of several pecan orchards in Texas, USA and Sonora, Mexico, and it seems he made a lot of sales in China, I want to sell pecans, or some other tree nuts to China too.
  • I am native French raised in Paris. I am a perfect French and English fashion copywriter. I might help Chinese fashion companies to write their web copies.
  • I am running a web store selling nutritional supplements and it is quite successful in the US and Australia market, can I promote it in China?
  • I have the high-end medical resources in Germany and US top hospitals, can I send Chinese cancer patients for medical treatments?
  • I am selling real estate properties in Brisbane and Melbourne, Australia, I want to expand my sales leads from China.

Step 2. Needs: Are there real problems and people want to solve?

Now you have some ideas, let’s step further to verify whether it is a real market instead of an imaginary one.

Figure out whether real problems exist for your target Chinese people or companies and are they willing to make some change.

There are several ways to check:

  • Are there sufficient people talking about the problem?
  • Could you find these topics in Baidu, online Chinese communities, Chinese forums, Weibo, WeChat and other social media in China?
  • Do they need what you can offer?
  • Are there similar products or services in the market?
  • Are they sold on Chinese eCommerce platforms like Tmall, Taobao, JD etc?
  • How many competitors in the market? Are they foreign merchants too? Are they Chinese local ones?
  • What is their current solution for the problem?
  • Do your target customers really care if this problem solved or not?

A common mistake is to sell to a market that nobody is working on. You might argue that it would be more profitable if it is some virgin market.

It might be right, but it means you need more resources and takes more risks. If you are a small to medium company, a startup, or a freelancer, your chance of success will be extremely low.

I strongly recommend you to choose your first business in China in my way.

So make sure you can find similar products or services, or some competitors in the market. It means you find some market that can make money, otherwise these competitors won’t be there.

Whether Chinese Customers are Different?

Your foreign experience might work for Chinese customers, might not.

Study your potential customers and find out the possible differences.

  • You are selling weight loss solutions in western countries, and you are targeting on Age 45-70 women in the US. Is the same market segment of Chinese people interested in your weight loss solutions?

Step 3. Money: Will people pay for this? How much will they pay? How Big is the Market?

Now let’s move to the money potential questions:

  • Whether your Chinese customer will pay for what you provide? and how much?
  • How many people will pay?
  • How big is the market?

The most convenient way to do this is to study further on your findings in Step 2.

Whether your Chinese customer will pay for what you provide? and how much?

  • What is the purchase behavior difference on these products/services between Chinese customers and western customers?

Check the pricing of existing products or services in the China market and whether they are selling well.

  • How many items were sold if they are sold in eCommerce platforms like Tmall, Taobao, JD?
  • What are the best selling items?
  • What is the pricing? Find it through their websites, web stores, send inquiries to get it, play as mysterious customers to get it…

How many people will pay? How big is the market?

  • How many competitors are in the market, either foreign and local?
  • How many people talking on this in Chinese communities, online and offline?
  • What is the Baidu Index of the keywords of your niche market?
  • Are there any online/offline ads in your China market niche? Where are the ads?
  • How do your competitors send their message to the market? How do they promote?

You can find the potential market size through proper market research and analysis.

Step 4. Feasibility: Is this opportunity suitable for you?

OK, Now you’ve got a profitable niche in China, but whether is this your real opportunity?

Let’s do something further based on your findings, again!

Analyze the existing competitors in your niche with special attention on their web copies, product/service descriptions, videos, articles, blogs, customer reviews, comments, news, and reports.

Write down what you likes and dislikes about them and what Chinese customers like and dislike about them.

Find out whether you have the knowledge and resource to do the same things as your competitors, or do better than them.

You can come up with ideas how you can do the business differently, yes, that will be your unique selling points.

I Don’t Know the Chinese language.

Is it a big problem? I am sharing a cost-effective solution with you.

  • First, you can easily get a rough idea of many information from machine translation like Google translate, and it is totally free.
  • Make notes and copy important pieces of information you want to know better, make it in a single document.
  • Find some translator on upwork.com for a fair translation (or upload to Chinesetrans.com and place a quick order to get the professional translation), you can read the translated information again and make sure you get the points.
  • Hire a China virtual assistant to do the research and translation and seek for his/her advice. This is a very cost-effective way.

If you want to go further, here is an advanced solution

After the research and analysis, If you are still comfortable with this niche market.

You can go to the next step.

Step 5. Strength: Are you confident to be the no. 1 in this niche market? How?

Let’s talk about confidence and your capability.

Unique Selling Points

Do you have unique selling points? If not, why?

You must develop your unique selling points and deliver something special to your target market.

  • Look on the products and service your competitors are selling. Do you have anything better than them or something useful for the target market but not available in the market?.
  • Are your competitors good marketers? Do they work well on eCommerce platforms? Do they play well on Chinese social media? Do they have hot WeChat marketing accounts? Do they have a strong sales and business team? Do they good at writing Chinese PR articles?  Do they hold offline events often? You can beat them if you are strong in marketing.
  • Do your competitors make stupid mistakes? Wrong positioning, wrong pricing, wrong products, or wrong places to sell? Poor government relationship or Wrong choice of local partners?

Is your niche too broad?

You need to avoid the fierce competition in a seemingly profitable business.

If you are offering the same products/services (actually it is only your dream in most cases, your competitors are way much better than you.)

  • A crappy online English training website won’t bring any client for you. English training is a very profitable business in China. Online English training is a big niche market and it is booming in China. If you are small, be smart to choose a much smaller segment, you need to choose your own niche market and have a right strategy.

You can never compete with tycoons who are investing thousands of millions in marketing when you are small.

Big online English training schools are investing heavily in their China Marketing (image: A Metro Ads for an Online English Training School in East Nanjing Road, Feb. 2017, by Chao)

Big online English training schools are investing heavily in their China Marketing (image: A Metro Ads for an Online English Training School in East Nanjing Road, Feb. 2017, by Chao)

Review your choice of the niche again and describe it again, as specific as possible.

You will have a good business if you can be the no. 1 of a niche with sufficient Chinese customers.

Step 6. Client: Find your first client

Now it seems that you have everything.

Let’s turn your opportunity into a real business, a profitable business.

Start finding your first client, or getting some leads. You need to verify your market before your heavy investment.

See whether you can get some leads and how it goes, what people say, and what you see, hear and read will definitely help you plan for the next step.

This takes some time, depending on how well you prepared and what exact niche you have chosen.

When you can sell the first business to your first client, you can conclude whether it could be your business worth your fight in the coming years.

Step 7. Optimization: Confirm your market and adjust.

Finally, we can say you found your perfect niche in China if you do not regret in Step 6 struggling for your initial leads.

You still need to do a lot of things to set up your business.

  • Have you created a comprehensive China market entry strategy?
  • Implement your strategy and follow your action plans.
  • Optimize your products/ services and localize them for the Chinese market.
  • Go through all necessary procedures and get all the approvals and certifications as required by the China government.
  • Set up your China local team.
  • Find local partners.
  • Happy Selling!

Regulation and Joint Ventures

For some market segments, you need necessary approvals and certifications, and you might find a local partner to set up a joint venture. You need to be fully prepared for this and it takes the time to trust a local partner and go through all the procedures.

A Big Challenge: Localization and Implementation.

  • Do not apply your western model completely in China.
  • “This is how we do it in US/France” normally won’t work in China.
  • Localize your operations and adapt it to the China market.
  • Be sure to localize your business and make your offerings attractive to Chinese customers.

Cost Effective Solution for Your China Local Team on Early Stage

Your local team needs to be well trained and proper coaching before they can fight for you.

You can outsource some jobs to external resources to form a remote team to save your time and cost on early stage.

How to Start Your Business in China

Optimize and Establish Your Own Stable Team

  • Optimize your business and make it fully localized.
  • Be present in the important meetings.
  • Be good at marketing: Make full use of your skills in consumer insights, branding, and pricing to differentiate from your competitors.
  • Protect your intellectual property (IP) and find a strategy for the China market since it is a challenging work.
  • When the business grows bigger, put a 100% trusted senior partner in China responsible for daily operations and smooth communication, you need the real market feedback in the first time.
  • Long-term commitment in China will help you win friends: Too many short-term speculators wanted to make a overnight fortune in China failed and earned a bad reputation.
  • Don’t do anything to compromise your reputation.
  • Make you bring real value to your target Chinese customers.

Wish you a good luck and make a fortune in China!

Thanks, please let me know if you have any questions.

Understanding Market Trends in China

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book-Understanding Market Trends in China

Understanding Market Trends in China

Understanding market trends in China is critical for your China market entry strategy and business development.

I am sharing some insights on the market trends in China and you might sense some new opportunities.

Understanding Market Trends in China

Understanding Market Trends in China

  • The Rise of Chinese Middle Class

Chinese middle class is starting to pay more on services and luxury products, other than new homes and cars only.

  • Chinese Millennials: Divided Generation

Chinese Millennials are facing unprecedented prosperity and struggling with the growing pressure.

Unlike their previous generation, The New Youth in China are living on mobile phones, they are familiar with various apps and social media, know the world fashion culture and they are willing to pay for services.

It is more challenging to market to this generation but you have to. Because they are the future of China market.

5 years ago, I could not imagine that Chinese readers will donate to my Chinese articles. More than  50% of the donators to my articles are born in the 1990s.

  • Looking For a Better Life

Chinese consumers are more diversified and start to pay for quality stuff.

They are looking for better life quality, including better healthcare, better education, better food, better air quality, better relationship…

More and more people buy foreign products from overseas.

  • Buying Everything Online, Home and Abroad

This isolated internet island is way more interesting than a newcomer could imagine. It is the playground for many innovative internet-based companies, too.

Chinese consumers have switched to buying online in a lightening speed, I am not telling the joke. Chinese consumers can buy almost everything from their mobile phones, or computers.

Cross-border eCommerce is booming since Chinese consumers are buying more and more from overseas market.

My new book: Sell Online to China helps you understand what you need to prepare.

  • Challenges for Traditional Chinese Companies

It’s a new era full of changes.

Many traditional Chinese companies are struggling to find new business models.

Emerging businesses, esp. online businesses force traditional companies to make changes.

Many people are worried about their jobs and it is supposed that millions of white-collar jobs will be eliminated in the next few years.

  • Rise of Startups and Freelancers

China is full of opportunities for small to medium companies, startups, and freelancers.

More and more Chinese start-ups find their way, so do Chinese freelancers. More and more overseas Chinese students are coming back China to make their fortunes too. People can make decent money from simple business models, like working as Daigou agents.

“Freelancer” in China is not the nickname of the jobless person any more. (Road of Chinese Freelancers: Online Roundtable Meeting at Zhihu)

  • Government Still Plays an Important Role

You will inevitably handle the relationship with the government. Follow the rules and do not play any tricks.

Get the support from them and keep updated of any new favorable policy.

 

How do I create a WeChat account with a QQ number?

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How do I create a WeChat account with a QQ number?

You need a mobile phone number to create a WeChat account with your QQ.

The mobile number could be only used for registration purpose.

You can hire a China virtual assistant to do this for you, or you can use any mobile phone number that Tencent supports.

fullsizeoutput_624d

Steps

  • login page, click “Sign Up”.
  • Nickname, mobile phone number, password, avatar, Click “ Sign up”.
  • confirm the mobile phone number, click “OK”.
  • You will get the verification code from WeChat, input it in the blank.
  • Choose if you want to add contacts in address book, or just skip it.
  • Click “Link QQ to find more friends” in the WeChat interface.
  • Input your QQ number and password.
  • Finish the Link, back to Home, click “Me”-”Setting”
  • Click “Phone”, Then Click “…” on the Top right
  • Click “Unlink ” to unlink the mobile phone number.

Tadaa… Now you can use QQ to login WeChat directly.

You might be interested in Ultimate Guide to WeChat Marketing

Ultimate Guide to Finding Your Profitable Niche in China

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book-ultimate guide to finding your profitable niche in China

Ultimate Guide to Finding Your Profitable Niche in China

Looking to start a business in China but not sure what niche is suitable for you?

Read this guide today and you will find a perfect and profitable niche market in China.

I will show you how to choose the right niche in China and what risks you should minimize.

Ultimate Guide to Finding Your Profitable Niche in China

Ultimate Guide to Finding Your Profitable Niche in China

Secret to My China Consulting Business

I was interviewed by China Daily, Paypal, GQ, Jiemian and many other reporters and journalists in the last several weeks.

Almost everyone asked why I can grow from a $5/hour cross-border freelancer to an established strategic consulting business? Is there any secret?

My answer:

It is simple: helping foreign clients to find and verify their profitable niche markets in China.

People need my services.

People buy my ebooks, book my consultations, pay for my discovery contracts, research, expert reviews, and strategies, subscribe to my monthly plans. And they refer new clients to me.

This is my own profitable niche market.

 

Understand Market Trends in China

I am sharing some insights on the market trends in China and you might sense some new opportunities.

  • The Rise of Chinese Middle Class
  • Chinese MillennialsDivided Generation
  • Looking For a Better Life
  • Buying Everything Online, Home and Abroad: My new book: Sell Online to China helps you understand what you need to prepare.
  • Challenges for Traditional Chinese Companies
  • Rise of Startups and Freelancers
  • Government Still Plays an Important Role

read full article of Understanding Market Trends in China

 

No One Can Succeed In China without a Working Strategy

You can not succeed without a right online and offline China market entry strategy today.

  • An English Online Tutoring company wanted to sell 1on1 English tutoring courses to Chinese English Learners. They made a crappy website and started running a Baidu PPC campaign, but it is way too costly to get a single lead, and they’d got NO real student to buy their classes, after spending a lot of money.
  • A Medical Tourism company wanted to send Chinese patients overseas to get medical treatments. They tried email marketing, industrial exhibitions, online ads. It seemed all marketing channels are not working.

A Right China Market Entry Strategy should help you:

  • Boost your chance of success in business development.
  • Save time in understanding a totally different culture.
  • Save cost on unnecessary expenditures.
  • Get market insights quickly through affordable, but effective methods.
  • Obtain Guidance from the early stage of your business in the China market.
  • Have a local presence to get accurate information in the first time.
  • Avoid the common mistakes made by foreign brands with limited knowledge of China market.
  • Easy to Control.
  • Minimize the Risk.

 

Most Profitable Business Opportunities in China for Foreigners

I prepared a short list of potentially profitable business opportunities in the coming years.

You can take it as a reference in choosing your own niche markets.

  • 1. Online Shops, Trading Platforms 
  • 2. Online Business / Services
  • 3. Import and Export
  • 4. Healthcare
  • 5. Pharmaceutical
  • 6. Cosmetics, Skincare
  • 7. Education
  • 8. Tourism
  • 9. Entertainment
  • 10. Food / Wine
  • 11. Agriculture
  • 12. Logistics
  • 13. Wealth Management
  • 14. IT Services/Software
  • 15. Clean Technology / Ecological
  • 16. Electronic Products and Accessories

Read full details of Most Profitable Business Opportunities in China for Foreigners.

Many Startups are Wrong From the Very Beginning

95% of startups fail for choosing the wrong niche market in China.

  • Choose either a huge market where fierce competition exists.
  • or a niche market with little income potential.

Research a niche BEFORE you get started!

But How? Do not make assumptions only.

Finding your profitable niche market anywhere in this world is almost following the same rules, no matter it is in France, US, or China. The only big difference is that it is in China.

You can follow my 7-Step Formula to uncover your profitable business opportunities in China.

 

7-Step Formula to Uncover Your Profitable Niche Market in China

The goal of my 7-Step Formula is to help you answer this question:

Is this MY PROFITABLE market?

  • Step 1. Ideas: Describe your niche as specific as possible.
  • Step 2. Needs: Are there real problems and people want to solve?
  • Step 3. Money: Will people pay for this? How much will they pay? How Big is the Market?
  • Step 4. Feasibility: Is this opportunity suitable for you?
  • Step 5. Strength: Are you confident to be the no. 1 in this niche market? How?
  • Step 6. Client: Find your first client.
  • Step 7. Optimization: Confirm your market and adjust.

 

Step 1. Ideas: Describe your niche as specific as possible

First, brainstorming some ideas for your potential niche markets in China.

One question I always ask my new client is:

What inspires you to explore the China market?

I am sharing you with several useful tips for your brainstorming stage.

  1. Expanding your existing business to China.
  2. You know some successful business in China from your father, your brother, sister, cousins or friends.
  3. Get ideas from the news or your life experience.
  4. Your travel/working experience in China.
  5. What are your skills?
  6. What are your hobbies? or interests?
  7. What do Chinese people might want?
  8. Problems you found in Chinese consumers from your observation.

Remember to describe your potential niche as specific as possible, it will be meaningless if you are listing a very vague and broad niche.

Some typical ideas:

  • I can write and edit academic writing, esp. medical papers, and I think many Chinese doctors, university students might need this service.
  • My uncle is an owner of several pecan orchards in Texas, USA and Sonora, Mexico, and it seems he made a lot of sales in China, I want to sell pecans, or some other tree nuts to China too.
  • I am native French raised in Paris. I am a perfect French and English fashion copywriter. I might help Chinese fashion companies to write their web copies.
  • I am running a web store selling nutritional supplements and it is quite successful in the US and Australia market, can I promote it in China?
  • I have the high-end medical resources in Germany and US top hospitals, can I send Chinese cancer patients for medical treatments?
  • I am selling real estate properties in Brisbane and Melbourne, Australia, I want to expand my sales leads from China.

Read the full content of Step 2-7 in 7-Step Formula to Uncover Your Profitable Niche Market in China

Take a look at some major points:

Step 2. Needs: Are there real problems and people want to solve?

  • Several ways to check
  • A common mistake
  • Whether Chinese Customers are Different?
  • An Example

Step 3. Money: Will people pay for this? How much will they pay? How Big is the Market?

  • Money potential questions:
  • Whether your Chinese customer will pay for what you provide? and how much?
  • Check the pricing of existing products or services in the China market and whether they are selling well.
  • How many people will pay? How big is the market?

You can find the potential market size through proper market research and analysis.

Step 4. Feasibility: Is this opportunity suitable for you?

  • Whether is this your real opportunity?
  • Analyze the existing competitors in your niche
  • Find out whether you have the knowledge and resource
  • Your unique selling points.
  • I Don’t Know the Chinese language.
  • An advanced solution

Step 5. Strength: Are you confident to be the no. 1 in this niche market? How?

  • Develop your unique selling points and deliver something special to your target market.
  • Is your niche too broad?
  • An Example of an online English training business
  • Review your choice of the niche again.

Step 6. Client: Find your first client

Start finding your first client, or getting some leads. You need to verify your market before your heavy investment.

Step 7. Optimization: Confirm your market and adjust.

  • Set up your business.
  • Regulation and Joint Ventures
  • A Big Challenge: Localization and Implementation.
  • Cost Effective Solution for Your China Local Team on Early Stage
  • Optimize and Establish Your Own Stable Team

Wish you a good luck and make a fortune in China!

Thanks, please let me know if you have any questions.

Most Profitable Business Opportunities in China for Foreigners

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book-most profitable business in China

Most Profitable Business Opportunities in China for Foreigners

I prepared a short list of potentially profitable business opportunities in China for foreigners in the coming years.

You can take it as a reference in choosing your own niche markets.

(Nanjing Road, Shanghai, 2017, Image by Chao)

(Nanjing Road, Shanghai, 2017, Image by Chao)

1. Online Shops, Trading Platforms 

Choose a right niche market, you can open a web store or a platform to make some good money in China.

You can get the most advanced technology and convenient support that favors online businesses.

2. Online Business / Services

Many Chinese starting to offer online services since Chinese consumers/companies are more willing to pay for service than before.

It is especially easy for foreign small startups and freelancers to offer some special and unique values in the China market, and it would be easy if you are creative.

  • You can sell academic copywriting services.
  • You can provide consulting services.
  • You can sell various design services if you are capable enough.

And you can start right now without spending a lot of time and money in obtaining licenses or certifications.

3. Import and Export

You can either source from China and sell in the other part of the world, or sell products to Chinese big buyers.

  • Chao represents some biggest tree nuts buyers in China, most of them from LinAn, buying hundreds of containers every year for macadamias, pecans, walnuts, almonds.
  • It is not that difficult to find a factory in China to OEM your products and you can start building your own brands. Chao had successfully help foreign business owners to find Kitchenware, Wigs, Baby Shoes, Home Appliances.
  • Chinese meat processing factories bought a huge volume of beef/pork from overseas.

4. Healthcare

Chinese consumers are more health-conscious than in the past.

The mainstream public healthcare system in China can not satisfy the needs of Chinese patients.

Many good nutritional supplements are not produced in China.

Some niche markets

  • Foreign hospitals, clinics
  • Aging market needs a lot of awesome products
  • Medical equipment
  • Nutritional supplements
  • Anti-pollution products
  • Overseas medical tourism

5. Pharmaceutical

Everybody knows It is a very profitable business.

However, you should be ready to go through all the obstacles before acquiring a license.

You can access to a more broader market when you become a real local player.

6. Cosmetics, Skincare

Everybody wants to stay young and be beautiful.

Chinese consumers, especially women, spent tons of money on cosmetics and skincare products.

Take advantage of it.

7. Education

The education market is a golden mine in China, and a prime area is left for foreign business.

All Chinese parents are willing to spend a lot on education for their children.

Private schools are expanding, and Chinese are also more willing to pay for their own self-improvements.

8. Tourism

Nowadays Chinese tourists are traveling everywhere.

Most middle class Chinese choose overseas destinations instead of overcrowded, traditional domestic destinations, especially in public holidays.

Hotel, restaurants, air flights, car rentals, travel shops, tour guides and many other travel relevant market niches are benefit from this.

9. Entertainment

China is the second-largest movie box office market in the world.

10. Food / Wine

Everyone loves and needs food, and Chinese consumers are looking for better and safer food.

All kinds of foreign food /wines in the China market sell well if they are allowed to be sold.

11. Agriculture

China is facing continual food-safety crises and it will be a long-lasting challenge for Chinese.

New technology is encouraged in this field, especially on value added products.

12. Logistics

Good supply chain management is urgently needed for many sectors in China.

You can find various niche markets in this area and it is very close to money return considering the booming e-tailing in China.

13. Wealth Management

High-net-worth individuals in China still has limited access to investment skills.

They are eager to broaden their investment portfolios.

14. IT Services/Software

Most Chinese companies, either big or small,  want better software and IT services.

They will resort to external resources to solve their technology challenges.

For some specialized niche markets, you can make a fortune from Chinese buyers who needs professional services.

15. Clean Technology / Ecological

China has its pollution problems as we all know.

  • Clean energy,
  • Anti-pollution products
  • Afforestation projects,
  • Garden landscape engineering,

could find its opportunities here.

But for some projects, it is challenging to get through some policy and connection problems before you can break into the China market.

16. Electronic Products and Accessories

Electronic products and accessories are generally cheap in China.

A mature profitable business model is to source electronic products and accessories like memory cards, batteries, USB cords and sell to the rest of the world.

 

How to Choose A Right, Profitable Niche Market in China For You?

Follow my 7-Step Formula in Ultimate Guide to Finding Your Profitable Niche Market in China to uncover your profitable business opportunities in China.

If you have some idea, you would need a right Market Entry Strategy.

 

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