About Chao Cheng

Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) and How to Build A Right Chinese Website That Works In China. Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing. Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services. Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market. see Chao's Bio

How to Send Money to China


How to Send Money to China

This is a comprehensive guide listing options on how to send money to China.
If you’re trying to transfer money to China.
Reading this guide is a must.

Use the links below to jump to each section:

How to Send Money to China Online

How to send money to China fast?

Without going out your door?

You can easily send money to China online using your laptop computer or mobile phone.


  • If you want to send money to yourself. You need to have a Chinese bank account or a Hongkong bank account.
  • If you already have one, be sure to enable online money transfers functions.

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1. Payoneer: Easy & Quick


Payoneer is a quick and easy solution to receiving payments worldwide. It’s a new and an alternative way of getting paid for performing services.

Payoneer also gives you an alternative way to pay people directly without using a third party payment service.

  • You can set up either business account or individual account.
  • US company
  • Send payments in over 150 different currencies to more than 200 countries, and offer your beneficiaries customer support over chat, email and telephone in 35 languages.


  • min. $50, 1-3 working days. can be as fast as 15 mins.


  • Payoneer users can apply for an ATM Debit card with the Mastercard logo.
  • You can withdraw the funds at any ATM machine that accepts Mastercard.
  • Annual fee$29.95, not recommended for the high cost of withdrawal.

The Cost of Payoneer

  • Free transfer between Payoneer accounts, within 2 hours.
  • Withdraw fee to local bank account 1.2-2% of total amount.


New User Signup Promo!

  • Get $25 bonus! when you receive $100.
  • Withdraw fee to local bank account 1.2% of total amount instead of 2% through official website

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2. PayPal: Widely Used

A widely used option is PayPal.

To get started, simply create an account and send it to the receiver using his/her email address.

The transfer is instant, but it takes a couple days to withdraw the money into the bank account.

Cost to use Paypal

  • Exchange rate: PayPal allows you to see the current exchange rate at Manage Currencies under Paypal balance.
  • Fees: PayPal charges a cross border fee due to extra costs involved in processing multi-currency payments. Cross border fees on international money transfers using a PayPal balance or bank account ranges from 0.5% to 2% of the payment amount. For payments made with a credit or debit card, the fee runs from 2.9% to 7.4% plus an additional fixed fee based on the country of the payment recipient. In China, it ranges from 2.9-4.4%+$0.3.
  • Time: Instant virtual transfer; 3-5 days to withdraw to the bank account.

Why Paypal? Or Not?

  • It is a popular choice when there are not many alternatives.
  • It is a good choice small amount of money transfer, and between friends.
  • e-Check can also be cost effective.
  • the cross border fees can be expensive for sending large amounts.

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3. Xoom, A Paypal Service

With Xoom, you can instantly deposit money to your recipient’s UnionPay credit or debit card in mainland China. The card is provided by most major banks, including Bank of China, Industrial and Commercial Bank of China, and China Construction Bank.

Simply create a free Xoom account to start sending money. Then:

  • Select the amount you’d like to send
  • Pick your payment method (bank account, credit, or debit)
  • Enter your recipient’s bank card number
  • Enter their family name and given name in Pin

Additionally, you can send money to bank accounts in Hong Kong.

Recipient have to be a Chinese citizen

Your recipient must have Chinese citizenship. If you send money to someone who lives and works in China, but isn’t a Chinese citizen, your transaction will be cancelled.

Renminbi or U.S Dollars?

Xoom converts your U.S. dollars into renminbi.

How long will it take for my transfer to arrive?

Deposits are instant when you send money during bank processing hours (7 a.m. to 10 p.m., Beijing Standard Time).

If you send money outside of this time frame, your transfer will go through when the bank begins processing. For instance, if you send money at 11:59 p.m., BST, your transfer will be processed the next business day at 7 a.m., BST.

The Cost of Xoom


New User Promo: Get a $20 Amazon eGift card!


If their first transfer is $400 or more (transaction fee excluded), you’ll get a $20 Amazon eGift card.

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4. TransferWise

TransferWise launched money transfers to China in the fall of 2016.

TransferWise now supports Chinese Yuan (CNY) transfers to Chinese UnionPay card accounts. It’s fast, as fair as ever, and – with a fee starting from ¥24 – it’s great value, no matter how much you’re sending.

China is currently the most expensive major currency corridor, according to the World Bank, with the average cost of sending $200 (£140) from the UK to China standing at a staggering US $19.6 (£13.70) or 9.8%.

Everything you need to know about transferring to Chinese Yuan (CNY) with TransferWise

Basic Information Notes
TransferWise Fee 1.5% (or 24 CNY for under 1600 CNY) When sending from currencies where the fee would normally be 0.5%, the fee is instead 1.5%.
Delivery time* 8-9 Working Hours  *After payout. Please keep in mind that TransferWise can take up to two working days to convert your funds from receiving the deposit
Maximum amount (per transfer) 31,000 CNY Maximum Limits for CNY – 5,000 USD (or equivalent) per transaction, 10,000 USD (or equivalent) per day, 50,000 USD (or equivalent) per year as above.
Countries we can send to China only
Additional Receiving Banking Fees None
Required Details
Recipient Full Name Yes First name and surname – English characters only
Recipient UnionPay Card Number Yes Card number should be 16 to 19 digits
Amount Lock Transfers Yes The currency you’re sending from must also be able to send fixed amounts. 
Business payments No We can only send CNY to Private recipients, not businesses.
  • You can only make CNY transfers to recipients who have a UnionPay bank card.
  • Your recipient must be a private individual – you cannot make CNY transfers to a business.
  • You can only make transfers to Chinese Yuan from this list of eligible countries.
  • Recipients with UnionPay can only receive an amount of 10,000 USD (or equivalent in CNY) per day, or 50,000 USD (or equivalent in CNY) per year, from any remittance provider. If your recipient has previously received international transfers, via any provider, this will count towards this limit (for example, if they have received 20,000 USD already this year, their limit is 30,000 USD).

Sending money to China? Save with TransferWise

  • TransferWise will charge 1.5% for transfers with a delivery time of 1 to 3 days.

Anybody with a UnionPay account will be able to receive transfers.


Supported Banks excluding these

TransferWise can send funds to many banks in China, however there are some exceptions. There are some banks that do issue UnionPay cards, but do not accept overseas remittances, meaning that we are not able to support transfers to:

  1. Agricultural Bank of China
  2. China Merchants bank
  3. China Minsheng bank
  4. Industrial Bank Co
  5. Shanghai Pudong Development Bank
  6. Bank of Communications

TransferWise, coming soon to WeChat

With the TransferWise Official Account on WeChat, you’ll be able to send money straight from the WeChat app.

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5. WorldFirst


Not Losing money through poor exchange rates Again

At World First, you can get very competitive exchange rates compared to the big 4 banks, which means you’ll end up with more money in your pocket after your transfer is complete*.

Strong at USD, CNY and CNH

WorldFirst specializes in sending USD, CNY and CNH into China.

and you can even chat to one of our friendly Chinese-speaking currency specialists who can help you with your transfer.

Cost of WorldFirst

  • No other costs but exchange rate loss.
  • 1% for converting major currencies: USD, GBP and EUR to Chinese YUAN
  • 1-2.5% for converting other currencies to Chinese YUAN


  • No annual cost
  • Support more currencies.
  • No withdrawal limit.


Note: Before doing any online banking in China, particularly if you’re on a public wifi, we suggest that you consider securing your activities from hackers using one of these VPNs.

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How to Send Money in Person

Here are a few options for sending money to China in person.

1. Wiring Money from Your Bank to China

  • Formal, traditional way to send the money.
  • suitable for large sum of money.
  • slower than some other new ways.
  • less efficient.

Cost of Bank Wire Transfer

  • each transfer will cost around USD30-45.

Special Notice

Wiring money from your bank account to China is a pretty straightforward process.

But make sure you do it right.

  • Make sure you confirm with the recipient on the account number and account name before you send the money.

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2: Write A Check

Sending a check from your bank to China is a perfectly cost effective way to get money into China.

Cost Efficient

The receiving China bank will probably charge you around US$15 for each cheque and it will cost you nothing as a sender.

Mind the Time

  1. The cheque takes anywhere between 30-60 days to clear. Plan it well enough ahead.
  2. It takes time on road if you send the cheque to your receiver in China, he shall be patient enough too.


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3: Western Union

Western Union is a good option for sending money to China too.

Western Union has operations in over 200 countries around the world and here in China.

Their large presence speaks convenience.

Instant Transfer

Unlike other options that take 3 to 5 days to complete the transfer, money sent through Western Union is immediately available making it a great option if you are in a hurry.


How it Works

Bring the sum of money you want to send in cash to an agent, present your passport, complete the money form, and list whoever will pickup the money in the recipient country. The agent then provides you with a tracking number (MTCN), which the designated recipient uses to collect the cash.

Cost of Western Union

  • Fees: Anywhere between US$15-$40, depending on the amount being sent.

Special Notice

  • You must list the recipient’s entire name as listed on their identification.
  • Inform your recipient to call the Western Union agent if the sent money amount is a big one. They do not have much cash on hand.


Check out Western Union

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If you have any questions, feel free to let us know!


Why You Cannot Learn Mandarin at Duolingo?


Why You Cannot Learn Mandarin at Duolingo?

Three years ago, I casted my doubt on the English learning method at Duolingo for Chinese.

I posted my questions on

We can see the arguments between two sides of the debate.

If it was still puzzling for me then.

Now I am pretty sure to say this model can not help Chinese people to learn English, if there is no big technology change.

And Duolingo could not succeed in the China Market.


What is Duolingo

Duolingo is a freemium language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam.

Duolingo offers all its language courses free of charge.

It is suitable for beginner-level foreign language learning.

Now you can study 28 languages from English as the source language. (You have other source language options)

The best of Duolingo’s adaptive experience lies in its gamified elements.

It makes language learning fun for some learners.

Many people aiming to be polyglots love this platform.

duo1 duo2



The Cost: Illusion of Success at Duolingo

Duolingo is a good tool for the entry level language study.

But only for the entry phase and shall not be the only way to do language learning.

It is suitable for you to learn between western languages.

I have spent quite a long time on Duolingo and enjoyed the learning style there.

However, I found it was just a dream.

or, just a game.

I’ve learned several languages through Duolingo from English as the source language.

Let’s see my achievements there.

  • French: Level 14 (I’ve already learned it before Duolingo)
  • Spanish: Level 12 (I’ve already learned it before Duolingo)
  • Portuguese: Level 11
  • Italian: Level 10
  • German: Level 10
  • Dutch: Level 6
  • Danish: Level 1
  • Swedish: Level 1

Learn Mandarin Duolingo not feasible

Sounds impressive, huh?

If you only rely your hope to learn a new language on Duolingo.

It is impossible.

Let’s review what I have learned through Duolingo.

Let’s start from German, which I had no learning experience before I know Duolingo.

I spent quite a long time to achieve level 10,

But I could only remember the following:

  • Ich bin…I am
  • Guten Morgen…Good morning!
  • Guten Tag…Good morning!
  • Mein Name ist…My name is
  • Guten Abend…Good evening.
  • Wie heisen Sie? What is your name?
  • Danke…Thank you!
  • Entschuldigung…Excuse me.

And, nothing more…

The key is, I am not sure whether the pronunciation there on Duolingo is correct or not.

Let’s talk about Dutch.

I got level 6 at Duolingo.

To be honest, I could not remember anything right now.

If it is only a game.

It’s not a big deal.

But for language learning.

I don’t think it’s a good idea.


My Doubt on Duolingo

Duolingo’s learning method works for languages in close families.

But it totally does not work for English Learning from Mandarin, or Mandarin Learning from English other languages ( they do not support Mandarin learning yet).

The same failure will happen to English learning from Japanese, Koprean learning from English etc.

I casted my doubt on Duolingo community three years ago

And I faced fierce challenges from Duolingo supporters.

It is easy to understand that you are challenging their learning model in their home.

I wanted to figure this out.

So I posted further discussions on Zhihu and my own blog.

And I did further research on this.

I talked to many English learners, Polyglots and Duolingo users at different levels in China.

This topic has been the hot one in all the major Duolingo online communities in China.


The Criticism

The criticism mainly comes from two kinds of people.

One believes in machine learning can rule the world.

The other trusts Duolingo’s magical power.

The funny part is.

Both of them do not learn English from Mandarin.

The reason why they truly believe in the success of English learning from mandarin is:

  • They achieved “big progress” in their German Learning from English and Spanish Learning from French.
  •  There should be no exception.
  • We should believe in the big technology change.

Be grownups!

I am not so pessimistic about the future.

And I did not deny the whole learning model of Duolingo.

I am just sharing my observations and we can only get progresses by overcoming the limitations.

The huge differences between different language structures are the reasons behind.

I’d like to ask another question.

Did you learn English from Mandarin on Duolingo?


Who Are Victims?

I’d talked to over two dozens of China English learners on Duolingo.

They are confused and not sure whether this could work for them.

It seems nothing changes and there are many bugs with the English learning from Mandarin.

It is not that fun, to be honest.

I shared some obvious mistakes at the post Is it kidding to use Duolingo to learn English from Chinese? – Sinostep .

I am not sure what big changes Duoling could have now.

The real victims are those Chinese people who want to improve their English through Duolingo.

Anyway, we need to face the reality before solving the technology issue and model problem.


China Market for Duolingo

Another victim is Duolingo itself.

English learning in China is a huge market.

Many Chinese spend a lot of time and money on English learning but get poor results.

Duolingo is just a trial for most people.

If Duolingo can really solve the problem, even for the entry level learning.

Dulingo can achieve a great success.

Practices ( Time) will become the final judge.

Three years passed, We did not see any successful stories to learn English from Mandarin.

The real Duolingo users are mainly a small group of zealous fans to be polyglots.

They are good at English and want to learn more European languages.

It is a very limited number of people and a very small niche market.


Learning Mandarin Duolingo

What’s the next target language?

In Duolingo, Most people expect Mandarin to be the next target language.

But it is still not the right time.

There are problems in both technology and the model.


Chao Magic: Exploring the effective ways to learn foreign languages

I spent years in finding effective ways to learn foreign languages.

And they can be much better than Duolingo.

Best Way to Learn Chinese



It can also be free.

It is possible if you can follow your study plan and apply Chao Chinese Magic to build your Mandarin Chinese environment.

Of course, there is a more effective way to do it if you can not keep on doing it.

Finding a 1on1 Online Coach at Chao Magic English is a very effective way to make your learning more efficient and faster.

Many people are looking for secrets to learn a new language fast.

The real secret is using the right method and keep working on it.

Chao Magic English: Best Way to Teach English Online in China – Sinostep

Best Way to Learn Chinese – Sinostep

Best Way to Learn Chinese


Best Way to Learn Chinese

What is the best way to learn Chinese?

How to learn mandarin fast?

Many Mandarin Chinese learners tried various ways to learn the language but get poor results.

Unlike other roman languages, Mandarin Chinese seems to be one of the most difficult languages to learn in the world.

Are there secrets to master this language within a short time?

Yes, there are.

We found the secrets from teaching English online in China at Chao Magic English.

We applied the same methods in teaching Chinese online and it works very well.

What’s the Secret?

It’s quite simple.

  • We Use Chinese, not learn Chinese.
  • And use it everyday, say, 365 days a year.

The success comes from your long-term commitment.

But what is the magic that you can keep using the language?

Chao Magic Chinese: Best Way to Learn Chinese

We found the magic suitable for Mandarin Chinese Learning as the second language from many real case studies.

You will only devote your time in Chinese learning when you find it full of fun.

The core value of Chao Magic Chinese is 6 methods to learn real Mandarin

The methods are easy to understand and you can use it from Day ONE.

1. Listen to Best Chosen Mandarin Stories & Songs
2. Recite, Retell, and Repeat
3. Write Daily Journals
4. Role Play: Practical Mandarin Practices
5. Enhance Your Chinese Search Skills
6. Talk to Chinese


Best Way to Learn Chinese

Chengbao promised to provide illustrated pictures for this post: Best Way to Learn Chinese, this is her note

Make a Plan Before You Start

Design your own study plan and learning style according to your real needs.

  • Do you only need mandarin listening and speaking skills?
  • How much time will you spend on mandarin learning every day?
  • What are possible scenarios that you may use mandarin Chinese?

How to Choose the Mandarin Resources?

You must choose:

  • What you are familiar with.
  • What you are experienced with.
  • What you are interested in.
  • What are relevant to your working scenarios.

and they should be

  • Suitable for your current level.
  • The best materials in this world.
  • Working for your mandarin learning.

What’s More Important? Characters vs. Sentences

We never encourage you to memorize every Chinese character.

But we encourage you to memorize, recite, and repeat useful sentences.

Basic Chinese characters are very useful.

However, it is wasting time, or even worse, harmful to remember every Chinese character.

OK, now let me explain the real magic behind.

Chao Chinese Magic 1: Listen to Best Chosen Mandarin Stories & Songs

We all love stories and songs.

They are great for entertainment.

And they are also wonderful tools to learn mandarin Chinese.

You can learn real life mandarin conversations and expressions through regular listening practices.

It will save you a lot of time if you do it right.

  • You can get better results through 10 minutes proper listening than 2-hour movie time.

The key is to find good quality materials suitable for you current level.

Chao Chinese Magic 2: Recite, Retell, and Repeat

Most mandarin Chinese learners are too shy to open their mouths.

They don’t know what to speak, even though they learned a lot through reading and listening.

Silence is the enemy of language learning.

Many people are not confident enough to use what they’ve learned.

Here comes another magic:

You should Recite, Retell and Repeat.

It is easy for many people to memorize lyrics of foreign songs, even though they’ve got no idea of the real meanings.

Recite: Chao encourages mandarin students to recite some good texts and memorize them.

Retell: You can retell the same story in a different way, in your own words. In this way, we will know you understand what the story tells.

Repeat: Repeat is the secret of long term memory.

Chao Chinese Magic 3: Writing Daily Journals*

Writing Daily Journals is a challenge for mandarin Chinese learners.

It sounds crazy since Chinese learning seems so difficult, especially for beginners.

However, this is a method that Chao found most effective in Chinese learning.

Writing your daily journals in Chinese can help you organize what you have learned.

Us Chinese as much as you can.

You can use what you’ve heard and what you’ve read.

You can rephrase them.

Write daily journals everyday, make it as a habit.

Chao Chinese Magic 4: Role Play: Practical Mandarin Practices*

As a serious Mandarin Chinese learner, you’ve already started listening to stories, retelling the stories, and writing journal everyday.

What’s the next magic?

List all the common scenarios you would probably use mandarin Chinese.

Then, be the guy in your scenarios and do the role play!

  • Rewrite the story and use different 5W1H.
  • Make self-Introduction at Interviews.
  • Be a host in a dinner party.
  • Tell a story on the stage.
  • Make a sales pitch to your potential clients.

This is amazing.

Because this is why you want to learn Chinese.

You want to use real mandarin Chinese in your life, or in your work.

A lot of foreigners have been living in China for several years, but most of them can only say some daily social terms like “Nihao”(你好, Hello) and “xiexie!”(谢谢, Thank you!), even after spending a long time in learning mandarin.

What is the problem?

Because many people never use Chinese in their real life.

Chao Chinese Magic 5: Enhance Your Chinese Search Skills

You are not learning a new language, but learning a new culture.

Make full use of Chinese resources to find what you need.

Understand the difference between Chinese culture and Western culture.

Validate your expressions through search results and it is quick and effective.

Make sure you can survive in the Chinese language environment.

If not, find out why.

Chao Chinese Magic 6: Talk to Chinese

A language is useless if you do not communicate.

Create opportunities to talk to native Chinese.

Chao Magic Chinese does not recommend you to find a language exchange.

Some possible better ways are

  • Be involved in Chinese social network: Weibo
  • Be involved in Chinese instant message tools: QQ & Wechat
  • Be involved in Chinese Q&A platform: Baidu Zhidao etc.
  • Be involved in Chinee forums and communities.
  • Take mandarin classes online.
  • Find an 1on1 mandarin coach online.
  • Talk to native Chinese speaking people you’ve met.

Beginners: How to Start Mandarin Learning from Zero?

For new Mandarin Chinese learners.

You can apply the above magic methods to make big progress in Mandarin learning.

A solid foundation shall be built together with some mandarin learning tools

Basic Elements

  • Pinyin system: helping your pronunciation, esp, the tone.
  • Basic Chinese characters. Step by step, you can start from the very basic Chinese characters. Stroke by stroke, you will learn how to write Chinese in the correct way.

Immersion Learning: Build Your Own Mandarin Environment

The best way to learn Chinese is to use it as much as you can.

Living with Mandarin Chinese as a lifestyle.

Find your own way to build a Mandarin Chinese environment and immerse yourself in it.

Use your mandarin every day.

Apply Chao English Magic in your daily life.

How Long Does It Take to Learn Chinese Fluently?

It really depends on your daily input.

If you can follow the right study plan and devote at least 30 mins a day.

You will find it really easy to use the language and master it in a very short time, say, several months.

DIY or Find a Coach?

Is DIY possible?

It is possible if you can follow your study plan and apply Chao Chinese Magic to build your Mandarin Chinese environment.

There is a more effective way to do it.

Finding a Coach at Chao Magic Chinese is a very effective way to make your learning more efficient and faster.

Chao Magic Chinese: 1on1 Online Mandarin Coaching

Customized study plan for every student.

Tailor made assignments and lessons for every student.

Chao Business School: How Do We Coach Online?

  • 365 Day 1on1 Coaching: Get experienced mandarin coach every day.
  • Study Plan: Customized study plan for every student according to the real situation.
  • Mini Lessons: Online text lessons customized for the student.
  • Assignments: Tailor made assignments, workouts and tasks.
  • Q&A: Questions and puzzles on mandarin learning.
  • Weekly Progress Report: Keep track of progress everyday.
  • Weekly Reviews: Comprehensive comments on the progress.
  • Listening: Dictation is the most effective method. we select suitable audio and video materials for students.
  • Speaking: Recite the story, and retell the story.
  • Writing: Rephrase the story, and write daily journals.
  • Business Mandarin Practices: Improvements on search skills, Email writing, self Introduction, proposal writing, presentations, meetings, and research writing etc.

Special Offer:

Chao Business School 1on1 Mandarin Chinese Coach

  • USD9,000/year, now USD7,200/year
  • USD3,000/year, now USD2,500/quarter
  • USD1,200/year, now USD1,000/month

Chao Magic English: Best Way to Teach English Online in China


Chao Magic English: Best Way to Teach English Online in China

Why Teach English Online in China?

Teaching English online has a few advantages over traditional classroom teaching.

It’s flexible, efficient, and it’s also becoming a new trend for English learning China.


How to Teach English Online in China?

Most Chinese students can not speak or write good English, even after more than 10 years in English learning.

The core value of Chao Magic English is 6 ways to learn real English for Chinese students.

Teaching English Online is possible.

It’s more efficient and cost effective.

Chao Magic English

Traditional English teaching in China schools is proven to be a failure.

Most English learners in China are struggling to find a right way.

At Chao Magic English, English learners in China can improve their English listening, speaking, reading and writing skills within a very short time.

Philips, graduated with an MBA from MIT’s Sloan School of Management, found this model very impressive and promising after checking the online 1on1 coaching interface and detailed communication history. “I’m sure it’s the right and effective way to learn a foreign language.”

“Is it feasible for Chinese learning too?” he followed with this question.

The answer is Yes.

It is the Best Way to Learn Chinese.

We had applied the same methods in mandarin Chinese learning and the result is awesome.


What’s the Secret?

It’s quite simple.

  • We Use English, not learn English.
  • And Use English Everyday, 365 days a year.

How Long Does It Take to Learn English Fluently?

It’s really fast if the student can follow the study plan strictly.

Basically it takes at least 30 mins every day.

And every student can get impressive progress after several months.

What’s the Magic of Chao English?

Backed by a consulting team of English experts and cross-border pros.

We found the magic suitable for English learners in China.

1. Story Listening
2. Recite and Retell
3. Writing Daily Journals
4. Practical English Writing
5. Use of English-English Dictionary instead of English-Chinese Dictionaries
6. Use of Google Search

1on1 Online English Teaching in China can be very effective.

1on1 Online English Teaching in China can be very effective.

1on1 Online English Teaching in China can be very effective.

We found the weakness easily through 1on1 Online English Coaching at Chao Business School Magic English 

Chao Business School of Magic English: Best 1on1 Business English Course in China

In Chao Business School, Business English learners can improve their English listening, speaking, reading and writing skills within a very short time.

Online Magic English

With Chao Magic English, Business English learners can learn anywhere, any time without traveling to the classrooms to meet their English teachers.

Effective Goal Setting

We help students set realistic goals and improve their self-confidence.

Business Oriented

It’s real business English.

English learners will be familiar with all relevant business scenarios.

Confidence in Business Communication

Enhancing specific business vocabulary.

Put students ahead of the competition.

1on1 Online Coaching

Customized study plan for every student.

Tailor made assignments and lessons for every student.

How Do We Coach Online?

  • Study Plan: Customized study plan for every student according to the real situation.
  • Mini Lessons: Online text lessons customized for the student.
  • Assignments: Tailor made assignments, workouts and tasks.
  • Q&A: Questions and puzzles on English learning.
  • Weekly Progress Report: Keep track of progress everyday.
  • Weekly Reviews: Comprehensive comments on the progress.
  • Listening: Dictation is the most effective method. we select suitable audio and video materials for students.
  • Speaking: Recite the story, and retell the story.
  • Writing: Rephrase the story, and write daily journals.
  • Business English Practices: Improvements on search skills, Email writing, self Introduction, proposal writing, presentations, meetings, and research writing etc.
Teach English Online in China

Chao Business School: weekly Magic English Assignments for a student


Ms. P, Age 36, Senior Sales Manager, Shanghai

My business English writing had never been improved before I came to Chao Business School.

I had been attended many English schools but Chao Magic English is very different.

Now I know what I should do everyday to improve my business writing.

Persistence and confidence are two biggest benefits I got from Chao Business School.

I can handle my daily emails, and reports by myself now.

And most important is, I have a dedicated coach all the year round.

Mr. W, Age 32, Freelance Sourcing Agent, Shenzhen

It is amazing to decode the secrets of English Communication through Chao Magic English.

With the help of Chao Business School, I improved my freelancing profile, and got better at proposal writing.

The instant change is that I increased my hourly rate from USD15/hour to USD35/hour under the guidance of Mr. Cheng Chao.

And I earned more than USD 10,000 in the past three months.

It is amazing, because this amount is double than my total freelancing income in the past year.

Mr J, Age 28, Owner of a private company, Hangzhou

Chao Magic English is magical.

I can speak and write now.

It is impossible for me do this before I met my coach at Chao Business School.

Now I understand the best way to learn English is to use it in my real life.

In the very beginning, Mr. Cheng gave me many animal stories and daily homework.

Wolf, duck, dragon, goat, monkey…

It seemed so funny and so simple.

But it really took me some time to finish.

They are not that simple when I really want to use them.

My improvements at English helped me a lot in my business.

I am really thankful and I will continue to study hard.

For Chinese Kids: Chao English Magic Castle

Right Concept

We help Chinese kids and their parents understand the essence of English learning.

  • How important is English
  • What is the role of parents?
  • What the parents should do?
  • What is the real English communication?

Right Methods

Many Chinese parents are misled by English training schools.

We are working through our 1on1 online coaching, membership club sharing and Chinese social media to show them what are the effective ways for their kids.


Your English will be perfect when using English becomes your habit.

Most failures lies in the lack of interests and a good environment.

Why Online Teaching?

Offline teaching is not effective and wasting time.

What you need is daily use of English, instead of one lesson every week.

Younger Kids: Involvements of Parents

The success of mastering English for Chinese kids lies in a good English learning environment.

For younger kids, Parents are the key to this.

Students Aiming for Better Grades

We truly believe our students can achieve better grades with much less time.

And we go way beyond than the test grades.

Love It and Use It

Your Child will love English and Use it in real life.

It is not just a class, or a test in the school.


Level 1: Magic Castle Online Club

Join the club, and study together with other Chao Magic English learners.

As a parent, you will know what to do and how to guide your kids.

At Magic Castle Online Club, you will get

1.) Magic English Tips

My Promise: One English Magic Tip Everyday

What can the magic tips be?

  • Typical questions and answers
  • Mini lessons on specific subjects

2.) Assignments & Review

  • Today’s assignments
  • Analysis

3.) Community Sharing

It is a sharing community.

You can share your progress with other magic learners.

  • What did you listen today?
  • What did you speak today?
  • What did you read today?
  • What did you write today?
  • What did you learn today?
  • Write your English journal
  • What is your progress on English learning?

In the meantime, you can get updates from many other magic learners on the same.

4.) Q&A

You can ask questions and get guidance on effective Magic English learning.


Level 2: Magic Castle 1on1 Online Coaching

Customized study plan for every student.

Tailor made assignments and lessons for every student.

How Do We Coach Online for Chinese Kids?

  • Study Plan: Customized study plan for every student according to the real situation.
  • Mini Lessons: Online text lessons customized for the student.
  • Assignments: Tailor made assignments, workouts and tasks.
  • Q&A: Questions and puzzles on English learning.
  • Weekly Progress Report: Keep track of progress everyday.
  • Weekly Reviews: Comprehensive comments on the progress.
  • Listening: Dictation is the most effective method. We select suitable audio and video materials for students.
  • Speaking: Recite the story, and retell the story.
  • Writing: Rephrase the story, and write daily journals.
  • Practical English: Learn something useful.
An English Poem by a 6-year old Chinese Girl from Chao English Magic Castle.

An English Poem by a 6-year old Chinese Girl from Chao English Magic Castle.


Ms. Lisa, Age 32, with a 7 year old son, Sales Manager, Guangzhou

Chao Magic English is Amazing.

I followed all the methods shared by Mr. Cheng and it works.

Now I am clear what I should do every day with a good plan.

and my 7 year old son is very excited to learn English every day after school.

I believe that he take this as a game, instead of learning.

Mr. Zhang, Age 37, with a 12 year old son, VP, Shanghai

Chao English Magic Castle is meaningful for both my son and myself.

Eason, my son, was enrolled in one of the best middle schools in Shanghai.

Eason have been learning at Chao Magic Castle for half a year.

And his improvements on English is too impressive to believe.

Now Eason can start speaking English without hesitation, and he is confident in expressing himself.

He loves Mr. Cheng and his teaching methods.

Ms. Zhou, Age 36, with a 8 year old girl, New immigrant, Toronto, Canada

Finally I realize what Mr. Cheng said to me are true.

Now Tabitha is getting fast progress here in the school here at Toronto.

Patience is what I really need right now.

I am improving my English too.

Chao’s English Magic is very effective for Chinese learners and it’s especially useful to build my confidence.



Top 10 Online Chinese Mandarin Courses


Top 10 Online Chinese Mandarin Courses

1. Chinese for Beginners: Mastering Mandarin Basics in 4 hours

Learn to communicate in Chinese from scratch; make your life in China easier; learn about Chinese language and culture.

2. Chinese Online Mandarin courses in 7 days – Perfect for Beginners

Learn Mandarin Chinese in fun and interactive ways with Ned!

3. Speak Mandarin in 1 Month

Apply these Quick Steps and Speak Mandarin INSTANTLY!

4. College Mandarin Chinese on Your Own advanced Level 1

learn one semester’s advanced college Chinese curriculum in just one months and save 6000 dollars of tuition

5. College Mandarin Chinese on Your Own Advanced Level 2

Learn one semester of advanced Chinese in just one month and save 6000 dollars of college tuition


6. New Concept Mandarin-A New Way to Learn Chinese with Julia

Learn Chinese with top Mandarin teacher in a fun and easy way

7. wtf mandarin – Beginner Conversational Chinese

English to Chinglish to Chinese – learn to speak basic Mandarin in 4 hours

8. Mandarin Chinese Pronunciation: Learn to speak like a native

Mandarin tones and pronunciation course for speakers of all levels.

9. Learn these first! 1917 basic Chinese (Mandarin) phrases

Learn 1,917 basic phrases with this course, and you will be able to express the things around you in Chinese language.

10. Beginner’s Mandarin Chinese

A brief intro for the complete beginner




Top 20 Must Have Apps in China for Travellers and Expats


Top 20 Must Have Apps in China for Travellers and Expats

We’ve rounded up the 20 best apps in China to make your life easier.

Mobile Internet is revolutionizing the way we travel, and this is more true for travellers and expats in China.

Best Apps in China

No.1 Find a VPN


1. Express VPN Best VPN For China

Some apps don’t work in China since they are blocked by the GFW.

It is a must to use Best VPNs for China to use your Gmail, Facebook, Instagram, Snapchat and Twitter, etc.

Money Apps


2. PayOneer  Send Money to / from China

Payoneer is a quick and easy solution to receiving payments worldwide. Payoneer also gives you an alternative way to pay people directly without ever going through a third party payment service.

Once you receive payment(s) of $100, you will receive a $25 reward.

Continue reading

How To Make A Fortune In China Avocado Market


How To Make A Fortune In China Avocado Market

China avocado market is taking off.

The passion for avocados started from affluent Chinese consumers in 1st tier cities.

Chinese consumers call avocado as “Niu you Guo”, literally “butter fruit” for its taste. This fruit is thought to be nutritionally dense and good for health.

The Growth of the Avocado Market in China

How Did Avocados Become Popular Here?

Thirty years ago, it was impossible to find a single avocado in China.

Nowadays, you can easily find such cuisine or drinks with avocados everywhere.

Avocados show up in restaurants, liquor stores, or supermarket shelf, along with its high price.

We can see it in salads, milkshake, pasta dishes, and juices.

The Introduction

The initial introduction of avocados into Chinese market is in the year 2005 from Mexico.

The variety called ”Hass” is a total failure.

Most of Chinese people couldn’t accept its taste.

It is different from other tropical fruits like oranges, kiwi fruits, mango, etc.

Some Chinese customers even regarded the fruit as grenade at their first glance.

High price accounted for the main reason why people did not buy.

With the total tax taking up to 40% with tariff of 25% and VAT among 13% to 17%, avocados could only show up in high-end supermarkets.

People stay away from these USD23/kg avocados.

That’s why the fruit remained nameless for many years.

The Boom

The turning point came in 2014.

Chile is the country that the market success should be attributed to.

  • With up to four-year-time business negotiation,
  • continuous popularization on retailing market network,
  • setting up booths at various exhibitions
  • and organizing popular talks to promote the awareness and the nutrition of avocado,

Chile had exported 528 tonnes of “Hass” to China’s market within two-month-time, before it obtained the market entry license.

In the next following year, Peru opened up its market in China as well, enjoying zero tariff preferential treatment as Chile did.

And as Chile increased its production by 35%, the China avocado market became abundant hence the price became acceptable by the majority.

Mexico Avocado in a retail fruit store in Shanghai

Mexico Avocado in a retail fruit store in Shanghai

Where Do Chinese Import Avocados From?

Nowadays, China generally imports most of its Avocados from

  • Mexico, 
  • New Zealand, 
  • Australia, 
  • Chile 
  • and Peru, 

with Mexico as its biggest supplier.

What Drives the Sales of Avocado?

This exotic fruit is now reputable in China, esp. in 1-2 tier China cities, thanks to its nutritive value, containing fats, proteins, vitamins, minerals and other elements.

Nowadays, family health care premiums exceeding income has become a biggest concern. More Chinese people are willing to purchase healthy food.

In addition, supermarkets and local importers make efforts to educate customers

  • how to maximize the benefits of avocado,
  • how to select the ripe ones,
  • and how to make various dishes with them.

People always share their photos online with different recipes.

Higher exposure rate makes web surfers familiar with the fruit.

China Avocado Market: Chances for Avocado Growers

Explosive growth in the China market

The demand for avocados is currently focused in developed countries.

Avocado consumption is on the rising trend, not only in the US and Europe.

Many avocado growers found China is a new market with great potential.

Statistics show that the import quantum of China was only 31.8 tonnes in 2011. In the year 2014, the number rose up to 4,700 tonnes. And the overall import volume rocketed to 1,4980 tonnes in 2016.

2014 is an important year. Avocado imports grew by 376% in 2014, and Chinese people’s consumption of avocados has soared 127-fold between 2010 and 2014. In the first quarter of 2015, Chinese companies imported 486% more avocados from Mexico than in the same period of 2014.

Similar as pecan market growth in China, the demand for avocados in China market will undoubtedly continue to increase.

China avocado distributors and retailers are optimistic about this unstoppable market growth.

The chances for overseas avocado growers are extremely large.

Local Avocado Production in China

The shortage could be foreseeable in the next 10 to 15 years if the Chinese market continues to grow.

The avocado is now also cultivated in China, mainly in the regions of Guangxi, Hainan, Yunnan, Guangdong, Guizhou, Fujian, Zhejiang (Wenzhou) and Sichuan (Panzhihua city) in China. However, China so far does not make a very large commercial production.

Local commercial production of avocado is still in its infancy and the planting area is very limited.

China avocado market will depend on imports for a predicted long time.

Challenges for Your China Market Entry

Right Marketing Strategy Rules

Whether China avocado market is a lasting success relies on the right marketing.

There are two major concerns for Chinese consumers.

  • Taste

As the flavor is neither sweet nor sour, avocados seemed less popular than other tropical fruits like mango or kiwifruits. But people start to prefer its taste as time passing by, since I always hear people say, avocados can be of any flavor depending on the mixture.

  • High Fat Content

An avocado contains 250 calories in average, which becomes a main reason for many people to reject it.

But actually it’s only a matter of knowledge obstruction, given the fact that the calories contained in avocados attribute so little to people’s weight.

Education is the key.

We’ve witnessed the success in big cities as Shanghai, Beijing, Guangzhou, where consumers are open to new things.

With the right China marketing strategy and Chinese Social Media Marketing, it’s likely to be successful in a wider market in the next few years.

Sell to the Right China Importers and Buyers

It is a big challenge to find long-term trustful buyers.

We all know that an ideal customers should be powerful enough to place big orders consistently.

We’ve been successful in matching decent buyers with reputable overseas buyers.

It is both big business for you and China buyers.

Effective communication is the key and face to face negotiations are necessary in most cases.

SinoStep China Business Development and China Sales Starter services are your perfect choices to start selling in China.

We help you visit China local buyers in person, check their facilities, verify their capabilities and help you sell more.

You can see my personal purchase tour in USA and Mexico for Pecan business.

Pecan Purchase Tour in USA and Mexico


The Chinese avocado market is booming and it offers real opportunities NOW to both China domestic importers, distributors, but also overseas avocado growers.

Selling to trustful China buyers is a big challenge, but a right market entry partner will make it easier.

2017 DHGate Reviews-Is DHgate A Good Choice to Source from China?


2017 DHGate Reviews-Is DHgate A Good Choice to Source from China?

Dhgate Top Deals – Buy China Wholesale Products from Chinese Wholesalers.

DHGate could be a good choice to buy your wholesale products from China.

Many online business owners had successful experiences with DHGate while some want to have a try.

I’d read thousands of DHGate reviews and Let’s see some common ones.

Is DHgate Legit & Safe?

What Is DHgate?

You’ve probably been familiar with Amazon.com, eBay and Etsy.

These websites are widely used and they have earned our trust as dependable online retailers.

But, What is DHGate?

DHgate, like the popular site Alibaba.com, which is considered the Amazon of Chinese exports, is the result of a growing demand for goods at cheaper prices.

Overall, DHgate.com is a good e-commerce website offering a myriad of products directly from factory sellers.

DHgate provides a huge variety of items, ranging from men’s watches to real human hair weaves, at shockingly low prices.

Here are some of the many categories offered by DHgate:

  • Electronics
  • Cell phones and accessories
  • Health & beauty
  • Babies, kids, moms & toys
  • Jewelry & watches
  • Weddings & formal events
  • Automobile & motorcycle
  • Apparel
  • Sports & outdoors
  • Home & garden
  • Lights & lighting
  • Hair & styling
  • Bags, shoes & accessories

Is DHgate Real?

Rock-bottom prices at DHGate make many careful shoppers doubt whether all these are true.

In fact, many people purchased through the website successfully.

Some online business owners make full use of DHGate as their major source of inventory.

DHGate, as a eCommerce platform, is a real one.

And I’ve personally visited this company several times in the past three years for some business consultation cases.

Is DHgate Reliable?

Like Aliexpress and eBay, DHgate plays host to many different sellers.

Some sellers on the platforms are reputable.

They ship items exactly as shown in their DHgate ads.

However, chances are that you might be unlucky to receive items that are totally different from what you expect.

DHgate Is A Platform, Not the Seller

You’re not actually buying from DHgate.

Different sellers are behind the scene.

They are manufacturers, retailers, and individuals from whom you purchase goods.

DHGate Reviews

Do Your Job To Lower Your Risk

Just like other B2B e-commerce platforms, quality control issues are a big problem for overseas purchase, but it could be avoided if you had your due diligence job done before placing the order.

A simple way to do this is to hire a senior China sourcing agent.

What about DHgate.com Prices?

A repeated question in all the DHGate reviews is:

  • Why are the items on DHGate so cheap?

To make it more reasonable.

Let’s rephrase the question:

  • Why are the items of this DHGate seller so cheap?

Wholesale Price

DHgate sellers are mainly selling wholesale items.

They either manufacture or purchase huge amounts of a good at a time, drastically cutting down costs.

DHgate functions as a “B2B” (business to business) site, and their target market is overseas wholesale buyers, like you.

DHgate.com Guarantee

With a site like Amazon, the sense of trust comes in because your purchase is protected and fulfilled by Amazon itself.

Unlike Amazon, DHgate is much more similar to eBay.

DHgate provides a feedback system that allows you to see three reviews about the seller, and you can even reach out to the seller directly with any questions you may have.

Learning Curve

Like other sourcing channels.

You have to deal with similar problems like slow shipping, wrong size and quality control issues.

However, I think DHgate.com is a very powerful tool for overseas online sellers looking to source products directly from China.

Casual buyers can also find great items, and seemingly too-good-to-be-true deals.

DHgate & Sourcing from China

When you source products directly from China, here are some useful tips for you.

At DHgate, most of the sellers specialize in exporting Chinese-manufactured goods.

A smart way is to do your research in the right way.

Find out your answer to these questions:

  • What is the seller’s rating?
  • Has the seller sold this item before, and if so, was the customer satisfied?
  • What is the shipping cost?
  • What is the guaranteed date of delivery or estimated delivery time frame?
  • What is the seller’s return policy?

Hire a senior China sourcing agent for your serious business.

Dhgate Top Deals – Buy China Wholesale Products from Chinese Wholesalers.

Best VPNs for China


Best VPNs for China


The Best VPNs for China

Some apps don’t work in China since they are blocked by the GFW.

It is a must to use a VPN service to access your Gmail, Facebook, Instagram, Snapchat and Twitter, etc.

Consider buying a plan with Express VPN.

Best VPN China: Editor’s Choice!


Visit Express VPN »

45-day money-back guarantee

Score: 100/100

  • 30-day money-back guarantee
  • Unlimited downloading and streaming!
  • No usage logs
  • 24/7 Live Support
  • Connect up to 3 devices
  • Servers in 94 countries
  • “Stealth” servers in Hong Kong
  • .onion web address

Quick Facts

  • World’s largest premium VPN service provider: founded in 2009 and based o shore in the British Virgin Islands
  • 24/7 customer support through live chat
  • Unconditional 30-day money-back guarantee
  • 1,000+ servers in 145 VPN server locations in 94 countries
  • Speed-optimized network that performs consistently faster than competitors. We buy premium bandwidth and don’t cut corners
  • Easy-to-use apps for all devices:
    Windows, Mac, Android, and iOS, PLUS apps for platforms that other VPN companies don’t support, like Linux and routers
  • The only provider that unblocks Netflix not just on the VPN, but also using SmartDNS on non VPN–compatible devices such as:
    Apple TV, PlayStation, Xbox, and smart TVs
  • Zero-log, anonymous VPN service
  • Best-in-class encryption
  • Bypass geo-restrictions to access:
    Netflix, Hulu, HBO NOW, BBC iPlayer, iTV, Sky Go (Italy), Rai TV, Crackle, Showtime, Sling TV, FX, NBC, ABC, and more
  • Reliable service in high-censorship places like China and countries in the Middle East, where other VPN providers are blocked

1. Why ExpressVPN costs a bit more than other providers

  • Best customer support
    – Highly trained and knowledgeable sta working around the clock
    – 24/7 support through live chat for immediate technical troubleshooting
  • Massive investment in the product
    – Award-winning, easy-to-use apps for every platform and device – We keep streaming services like Netflix unblocked
  • Unlimited bandwidth, including countries with pricey bandwidth
    – We use only premium bandwidth providers to deliver the best service
    – Bandwidth in the Asia Pacific region can cost 20 times more than in the U.S. or Europe
  • Hassle-free unconditional 30-day money-back guarantee
    – Unlike other VPN providers, the guarantee comes with no strings attached and no hidden terms and conditions
  • “You get what you pay for.”
    – There are also free VPNs, but people who use the VPN regularly are more than willing to pay $8.32 per month for exceptional service

2. Huge network of VPN servers

  • 1,000+ servers in 145 locations spanning 94 countries—and they are constantly adding more
  • VPN connection protocols:

– OpenVPN (UDP and TCP) – L2TP/IPSec

  • Team of engineers dedicated to maximizing speeds

3. Works on every device

Connect instantly to any VPN server location with easy-to-use apps for:

  • Windows
  • Mac
  • Android
  • iOS
  • Linux
  • Routers

4. Actually works with Netflix

ExpressVPN lets customers use the VPN to unblock Netflix on Windows, Mac, iOS,

Android, Linux, and routers.
PLUS, ExpressVPN is the only VPN service that lets customers use SmartDNS to

unblock Netflix on

  • Apple TV
  • Xbox 360
  • Xbox One
  • PlayStation 3
  • PlayStation 4
  • Samsung
  • Smart TV
  • LG Smart TV
  • Android TV
  • Android TV boxes

with ExpressVPN’s MediaStreamer.

5. Best-in-class privacy and security

  • Best-in-class encryption:

– All ExpressVPN apps use a 4096-bit CA, AES-256-CBC encryption, TLSv1.2, SHA512, and strong ciphers

– It would take supercomputers trillions of years to brute-force this level of encryption

  • Network Lock kill switch:

– Must-have feature for P2Pers and torrenters

  • No logs
  • Supports anonymous Bitcoin payments
  • Self-run zero-knowledge DNS on every server

6. BVI jurisdiction

Based in the British Virgin Islands
– Off shore jurisdiction with no data-retention laws

Huge advantage for BitTorrenters and anyone who cares about privacy Competitors based in the U.S. and Europe might be pressured by government o cials to reveal user information and forced to comply with such requests

7. Unblocks popular online services

Video streaming services

  • Netflix
  • Hulu
  • Amazon Video
  • ABC
  • CBS
  • Fox
  • BBC iPlayer
  • iTV
  • Sky Go (Italy)
  • Rai.tv
  • YouTube

Music streaming services

  • Pandora
  • Spotify

Websites and apps

  • Facebook
  • Twitter
  • Google
  • Instagram
  • Blog
  • Gmail
  • Tinder
  • Instagram
  • Wikipedia

Chat and VoIP apps

  • Skype
  • Viber
  • WhatsApp
  • Facebook Messenger
  • KakaoTalk
  • LINE
  • Google Hangouts
  • Snapchat

and many more

8. Payment & Pricing

Pricing of Best VPNs for China

Pricing of Best VPNs for China

9. “Stealth” servers in Hong Kong & Servers for users in China

ExpressVPN operates “stealth” servers in Hong Kong that are purpose-made for defeating the GFW. In addition to these, servers in 94 countries, including nearby locations such as Japan, Taiwan, and the US West Coast, are handy for users in China.

ExpressVPN is not the cheapest service out there, but it is arguably the most polished.

It even throws in a Smart DNS service for free!
Choose the best VPN for China today!

Visit Express VPN »

45-day money-back guarantee

How to Choose the Best VPNs for China

Free VPNs

Free VPNs for China are very unlikely to work.

Ways to bypass the block

Some people use other technologies.

  • Shadowsocks (影梭), “an open-source proxy application,”
  • Tor with the obfsproxy pluggable transport can also be very effective.
  • Another tactic that works well is to run your own VPN server. This can be normally done with a VPS.

Paid VPNs

After repeated testings, ExpressVPN is almost the only one I’ve found so far that’s a always working & allows torrent traffics & unlimited data and speed.

Baidu’s 100 Ranking Factors-A Complete China SEO Guide


Baidu’s 100 Ranking Factors-A Complete China SEO Guide

Baidu's 100 Ranking Factors-A Complete China SEO Guide

Rank Your Chinese Website Higher with China SEO

China SEO is full of challenges for foreign website owners and digital marketers.

If you’ve ever wondered:

“How do I rank higher in Baidu?”

“What’s the best way to optimize my website for China market?”

“Should I still target keywords? Or look for topics instead?”

This is a comprehensive China SEO guide that will show you EXACTLY how to rank your Chinese website higher in Baidu, the top search engine in China market.

  • Domain
  • Improve Your Page
  • Improve Your Chinese Content
  • Backlinks
  • User Interactions
  • Brand Signals

A Complete China SEO Guide: Domain


1.  .cn Domain Does Not Rank Higher

Maybe you have been told to register a .cn domain.

There is no sign that a .cn  ccTLD. domain will rank higher than domains with other extensions.

The .cn domain name is the international top level domain under the administration of China. Authorized by the Ministry of Information Industry, the CNNIC (Chinese Internet Network Information Center) registers all the .cn domain names.

Is it a must? No, it isn’t. You can use .com domain or any other domains, and it’s almost the same.

For me, nothing is different.

Why register .cn domains?

I mainly use .com names, and register some .cn names just because they are good.

Consider buying a .cn domain the following situations:
  • Register a .cn domain as a protection for your existing brand.
  • You can find some good .cn names while the relevant .com is sold.

.CN domain registration is open to foreigners.

Many companies will register all the .cn or .com.cn domain names similar to their original .com domain name.


2. Domain Age

As we all can understand, a new domain takes more time.

Baidu uses domain age, but it’s not very important for existing sites.


3. Domain History

Has your domain been under the same person for a long time?

If your domain had been used for websites on other businesses, it will need longer time for your new site to rank higher.

Check the history and verify it before your official usage.


4. Hacked Domain

If a domain had been hacked for black hat purpose for a long time, it is risky to gain the trust of Baidu again.

The smart option is to drop it.


5. Domain Change

You should be very careful for a decision of domain change.

It takes time and heavy work for you to recover your existing ranks in Baidu.

A major work is 301 redirect.

For many small sites, it is almost like a fresh start.


6. Keywords in Domain

Most domains we are using are in English letters.

Having your keyword in the domain maybe helpful for English speakers to remember your domain.

However, it does not influence the Baidu rank at all.


7. China Local License for the Domain

Technically, it does not affect your rank in Baidu.

However, You need to use overseas web hosting without a Chinese website license.

Your rank might be affected by other factors.


8. Domain Registration Length

We are not sure whether Chinese domain registration length is a Baidu ranking factor or not.

However, we can predict the legitimacy of a domain from its expiry date.

This works for Google.

And it is actually a tiny investment.


9. Multiple Domains & Subdomains

While subdomains are an optimal solution for local target segmentation, they are not recommended for Baidu ranking.

Baidu generally dislikes subdomains, which is very common with multilingual websites.

Avoid setting up zh. mysite.com  or cn.mysite.com for your Chinese website.

Baidu prefers to have different languages on completely separate domains.

I strongly recommend you to try two options

  • use secondary directory like www.mysite.com/cn
  • or us a separate domain dedicated for the China market



Many websites created only one poor quality single page under each subdomain and it is very risky.


10. Penalized WhoIs Owner

Please pay special attention to this.

Baidu tends to penalize all websites owned by the same person who is identified to be a spammer.

If you bought the name from other people, make sure you have checked other sites under this guy.


11. Private WhoIs Information

Avoid using “whois privacy protection service”.

Having whois privacy turned on increases your risk in the eyes of Baidu.

A Complete China SEO Guide: Improve Your Page

Improve Your Page

12. Keywords in the Title

Having right tags is the cornerstone of your China SEO success.

Baidu’s ranking algorithm pays close attention to the meta-tags, while western search engines place less importance upon.

Include focused keywords in your title tag.

Start with a keyword in the title tag of your articles, post, service, or product page.

It is the most important Baidu ranking factor just next to your great content.


13. Site Name in the Title – Your Brand

Always include your site name in title tags.

Your site name is your brand.

Baidu encourages you to do this in every page, preferably at the end of the title.


14. Title Length

Each Chinese character is equivalent to two letters.

The length limit defined for the title tag is 35 characters instead of 70 letters for Google.


15. Separator Character

Unlike other search engines, Baidu prefer using the underscore (_) to separate words in the title tag.

The use of the hyphen (-) is also acceptable.


16. Meta Description

It is not important now for Google and Bing, but still makes a big difference in Baidu.

Baidu ranks sites with relevant meta-descriptions that include the page or post’s keyword higher than those that ignore this.

Make sure each meta description has one or two keywords along with a branded term.

Also keep in mind that the meta description buffer limit for simplified Chinese characters is 78, half of the 156-letter limit for romanized languages.


17. Meta Keyword Tag

Unlike other search engines, Baidu still uses meta keyword tag as a ranking factor.

Include 3-5 keywords in every page on your site.

Please avoid keyword stuffing.


18. Image ALT Attribute

The ALT attribute is the most important Baidu ranking factor for images.

Baidu’s algorithm for image crawling is still quite basic.

Be sure to include a relevant alt-tag to every image on your site.

This is easy to be overlooked by many foreign websites.


19. Heading Tags

Just like other search engines, Baidu treats h-tags as an important ranking factor.

Incorporate keywords into heading tags, but avoid keyword stuffing.

Make sure each page has an h1 tag.

Use H2, H3 tags to break up content and follow a hierarchy.

Repeat your keywords in H-Tags.


20. Keywords in the Top

Beginning your page with important keywords help you rank higher in Baidu.

Baidu crawler is said to often run away before moving to the bottom of your pages.


21. Keyword Appears in H1 Tag

Pay special attention on H1 tags.

It can be considered as the second title tag and embed your focused keyword in it.


22. Keyword Appears in H2/H3 Tags

A good structure of your headings is the solid foundation of good content and easy for spiders to crawl.


23. Keyword Density

Keep keyword density in a reasonable rate.

The key is to make your web copy fluent without keyword stuffing.


24. Page Loading Speed

Page loading speed is a key ranking factor for China SEO.

Baidu spiders can estimate your page loading speed based on its code and file size.

Keep your page load times as low as possible.

Strip the site of extraneous code, heavy images, and unnecessary code will help.

Some useful tips:


25. Image Optimization

Optimize your images through file name, alt text, title, description and caption.

Include keywords to increase the relevancy.

You can get organic searches from image searches too.


26. iFrames

Do not use iFrame pages.

Do not put important information in iframe, which is not friendly to Baidu spiders and robots.

Content in iframe will be discarded by either Baidu or Google.


27. Javascript, Flash and Ajax

JavaScriptFlash files and Ajax are not friendly to Baidu.

Replace them with text, images or HTML5.


28. Rel=”Canonical”

Use this tag to prevent Baidu from considering pages duplicate content.

We need this tag under following situations

  1. You did not do 301 redirects for old content after website redesign.
  2. Pages with similar content but with different parameters: esp. forum threads or product listings.
  3. Similar pages due to other causes.


29. URL Length

Long URLs may hurt search visibility.


30. URL Path

A page closer to the homepage may get a slight authority boost.


31. Outbound Link Quality

Some Chinese SEOers believe that linking out to authority sites is a Baidu ranking factor.


32. A Clean Page

A clean page with major content in the right place ranks higher than pages with a lot of noises.


33. Elements in the Page

Relevant, rich elements, such as text, images, videos, comments and relative posts are user friendly.

It is helpful for Baidu ranking.

A Complete China SEO Guide: Improve Your Chinese Content

Improve Your Chinese Content

34. Unique and Helpful Content

Duplicate content is punished by Baidu.

Insightful original content is the key to be unique.

Start with a Chinese Content Marketing Strategy to decide your content plan and online marketing channels.

Fighting against plagiarism helps you from Baidu’s penalty for duplicate content.

Monitor Chinese websites and be alerted of ‘scrapers’ and bots that steal your content and republish it elsewhere.

35. Content Length: Not Too Short

Content with more words can cover more points with specific details.

However, lengthy articles without any focus will be just wasting time.

Content quality is way more important than content length.

Each article shall be helpful for your readers.

A reference length for you is to write no less than 300 Chinese characters per page in most cases.

We provide our Chinese copywriting service based on this rule too.


36. Duplicate Content

Like other search engines, Baidu discourages identical content on the same site too.

Do not use same content blocks everywhere in your website.


37. Multiple Content Formats

PDF, Images, videos and other content elements may act as a content quality signal.


38. New Content

Baidu favors newer content over older content.

Building an internal bog a smart investment for China SEO.

It is easier to increase the refresh rate with scheduled postings on your blog.

Make sure your content is engaging and it is more natural to bring organic traffic to your main site.


39. Hire a Good Chinese Copywriter, Not Google Translate

Google Translate is great for getting a rough idea of a foreign text.

But it is not suitable for creating your web copies.

Website content generated by Google Translate is poor in quality and often makes no sense.

People won’t trust low quality content website.

Hire a Good copywriter and start creating quality Chinese web copies.


Improve Your Site, Usability

40. Simplified Chinese Rules

Baidu has a strong preference for Simplified Chinese characters, although it can index the pages in traditional Chinese, English, French, and Japanese, etc.

People here are searching in simplified Chinese.

If you want to rank higher, use Simplified Chinese.

Remember to use simplified Chinese to create your content, pages and meta tags.


41. Site Structure

A good site structure helps Baidu spider crawl your pages and organize your content.

Most people made their Chinese sites too complicated.


42. Site Update Frequency

Updating your website often is a freshness factor and stimulates Baidu spiders to analyze new pages and links.


43. Duplicate Meta Information

Duplicate meta information across your site brings internal competition and decrease the visibility of  all of your pages.


44. Website Usability

A site that’s difficult to use can hurt ranking significantly by reducing time on site, and page views.


45. Breadcrumb Navigation

The breadcrumb helps users know where they are on a site.

It allows Baidu to easily understand the site structure.

The Ideal design of breadcrumb is to reach the lowest level in no more than three clicks.


46. Server Location: Make A Smart Hosting Choice

Geographical location of the server affects website speed.

A China local hosting will be faster and easy to get a high rank at Baidu.

However, getting an ICP number is always a challen

Making a wise decision on this according to your China market entry strategy.

Check China web hosting for more details.


47. ICP License

All websites hosted in China should apply for an Internet Content Publishing (ICP) license.

Generally it takes around a month to secure when documents are all in order.

It is a trouble for many foreign companies since only China local legal entities or Chinese citizen can apply for the license.

Without an ICP license, you can only choose to host in overseas servers.


48. Baidu Webmaster Tools

Baidu has its own webmaster tools.

It i worth spending some time on Baidu’s Webmaster Tools to gather basic statistics and run website diagnostics

Find the Baidu Webmaster Tools here.


49. Contact Us

Baidu favors sites with appropriate amount of contact information, esp. a physical presence in China.

Make sure that you have local Chinese contact details on your site.
Having a China sales liaison office will be helpful for you to start.


50. Censorship

The Chinese government enforces a strict censorship regime for all online activities in China.

Baidu indexes sites in line with this policy so anything that violates the censorship regime will see a site either refused listing or de-indexed from Baidu’s database.


51. Anchor Text

Anchor text is another important ranking factor.

Make sure you are using the right keywords as the anchor text when you are building your internal links.

This good SEO practice is also valid for other search engines, but it’s especially important for China SEO.


52. Number of Pages

Content is king.

More pages means you have more chances to appear on the top of Chinese search results.

However, thousands of pages of poor content won’t work.

You need many pages of quality content to rank high in Baidu.

A large and frequently update site will be considered trustworthy.


53. Sitemap

A sitemap helps Baidu index your pages easier and more thoroughly.


54. Website Uptime

A good hosting provider can keep your site running in a stable way.

Frequent server issues will absolutely hurt your ranking.


55. Online Reputation

Online reputation likely plays an important role in Baidu’s algorithm.

Good ratings at review sites, user sharing, comments are all taken into Baidu’s consideration.


56. Number of Internal Links Pointing to Page

The number of internal links to a page indicates its importance relative to other pages on the site.


57. Quality of Internal Links Pointing to Page

Internal links from authoritative pages on the site have a stronger effect than other pages.


58. Broken Links

Having too many broken links in a site hurt the Baidu ranking.

It is a sign of a abandoned website.


59. Links to blocked sites

Links to blocked sites such as Facebook, Twitter, Google or YouTube will appear broken.

It also slows down the loading.

The same happens to blocked web services.

  • Google fonts won’t load.
  • Google map wouldn’t work.
  • YouTube hosted video wouldn’t play.

A Complete China SEO Guide: Backlinks


60. Quantity of Backlink Pages

Unlike SEO in Google, the amount of links is a critical Baidu ranking factor.

Link farming and other black-hat SEO techniques some times can still work on Baidu.

But do not play tricks on serious sites.

You’d better still work with some safe methods.


61. Quantity of Linking Domains

The number of linking domains determines the importance of your web pages.


62. Quality of Backlinks

The quality of the backlinks pointing to your site is taking an increasingly important role for China SEO.

Building quality backlinks to your website and have a longterm plan for your link building.


63. Backlink Anchor Text

Be sure to optimize the anchor text keywords for your external links.


64. Backlinks in Social Network

The number of comments with backlinks of your page in Chinese social networks like QQ zone, Weibo etc.


65. Patience

It takes longer for positive results in Baidu than in Google.

Do not expect high rankings overnight.

Plan early for your China SEO and it may take several months.


66. Links from .edu.cn / .gov.cn Domains

Some Chinese SEOers believe .gov.cn and .edu.cn domains are easy to rank higher.

And backlinks from these websites often value more.


67. Authority of Linking Pages

The authority of linking pages is an extremely important ranking factor.


68. Authority of Linking Domains

The linking domain’s authority plays as an independent ranking factor in Chinese SEO.


69. Links From Competitors

Links from your competitors means you win more votes in the industry.


70. Nofollow Links

Having a certain percentage of nofollow links differentiate important pages from others.


71. Diversity of Link Types

Diversify your link sources if you find too many links from a single source.

A natural link profile wins the heart of Baidu.


72. Contextual Links

Your backlinks embedded in the content body are with higher value than pure links in the empty page, footer or side bar.


73. Link Location

Links in more noticeable places, like in the beginning of the content value more than links placed at the end of the content.


74. Linking Domain Relevancy

Obtaining relevant links is always the right strategy.

Powerful links are those in your similar niche, instead of completely unrelated ones.


75. Linking Page Relevancy

Likewise, better links are from pages with relevant content.


76. Age of Backlinks

Older links are most trusted than newly added backlinks.


77. Links from Real Sites

Backlinks on real running websites value more than those fake websites made for SEO.

Latter ones hurt your SEO results.


78. Number of Outbound Links on the Linking Page

A link on a page with hundreds of outbound links values not much.


79. Links in Forum Profiles and Signatures

There not much value on links from forum profiles and signatures


80. Linking Content Length

A link from a 2000-character article is more valuable than a link inside a 50-character post.


81. Linking Content Quality

A backlink in well-written popular content deliver more value than those in crappy articles.


A Complete China SEO Guide: User Interactions

User Interactions

82. Organic Click Through Rate for a Specific Keyword

Pages that get clicked more in CTR rank higher for a specific keyword.


83. Overall Organic CTR

Your website’s overall organic CTR for all keywords affects the authority rank.


84. Bounce Rate

In most cases, bounce rate can be used to rate the quality of your pages.

Pages with higher bounce rate are probably not that good.


85. Direct Traffic

Website with more direct traffic are likely rank higher than those with less ones.


86. Repeat Traffic

Repeat visitors always love your content.

Repeat traffic gets ranking boost from Baidu.


87. Time On Page

The longer time visitors are on your page, the more useful Baidu thinks your page is.


88. Baidu Bookmarks

Pages that get bookmarked in Baidu Bookmarks get a boost.

Baidu bookmarked backlinks are quite stable.


A Complete China SEO Guide: Brand Signals

Brand Signals

89. Brand Name

It is simple to add a site wide brand name and it is important.

First, make sure it is a unique one.


90. Brand in Baidu Baike

A Baidu Baidu Brand term will be a positive ranking factor.

However, it requires good Chinese copywriting skills and your patience for the approval.


91. Brand Mentions on News Sites

Your website gets a boost when your brand is mentioned in big news website.


92. Popups

Having popups and distracting ads is always a sign of a low-quality site.


93. Keywords Stuffing

Over optimization like keyword stuffing, header tag stuffing, and excessive keyword decoration will easily get punished by Baidu.


94. Meta Tag Spamming

Adding too many meta tags does not work.

Keep them in the right number.


95. Web Scraping

It was a common way that some Chinese site owners generate huge volumes of content overnight.

Baidu is not a fan of this.

It is risky and might results in de-indexing.


96. IP Flagged as Spam

If your server’s IP address is flagged as spam, it may hurt all of the sites on that server.


97. IP Blocked

If your server’s IP address is blocked in China, all the websites on the same IP will be blocked.

So the biggest risk to use a shared hosting is this.

If only any website on your shared hosting was blocked, there is a big possibility that the IP will be blocked.

How to Build a Chinese Website that Works in China


98. Unnatural Influx of Links

A sudden (and unnatural) influx of links is a sign of phony links.


99. Percentage of Low Quality Links

Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.


100. Selling Links

Selling links can definitely hurt your search visibility.


Quite Complicated, Huh?

Some Baidu ranking factors are similar as those of other search engines.

But many are quite different.

You can take it easy.

We are providing feasible Chinese SEO services to boost your website traffic.


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