Raise Your Value In the Global Marketplace, Prepare Yourself For the
Business Expansion in the China Market

Essential Guide to China Digital Marketing

Master the essential disciplines in China digital marketing, even if you don't know anything about China!

Course Discount Expires on July 25th 2019

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Localization, Localization, Localization!

Effective Chinese Digital Marketing Only Comes After You Really Understand How It Works In China

How different are Chinese consumers? And how different is their internet?

What are the most effective digital marketing platforms in China?

What are the most suitable channels for your business?

You know facebook, google, youtube, instagram, pinterest, twitter, they could be your great marketing tools, but when you are in China, you found nobody are using them.

All your existing digital marketing knowledge seems useless in China.

You hired someone to do the Chinese marketing for you,  but it seems very difficult to communicate with each other.

You might know the name of Baidu, Wechat, Weibo, Tencent, QQ, Zhihu, Youku, Douyin, Little Red Book, Toutiao, but wondered what it could possibly mean to you.

What's worse?

Many people tried to invest a significant money in China digital marketing, but there was almost no real results. Without local online marketing basics, their new business in China is so fragile.

Most of the things are not working,

  • Copywriting is bad
  • Useless traffic from random users
  • No conversions at all
  • People don't trust you 

You don't get your brand established, you don't get any sales.

It's a total waste of all the money, time and energy. 

Actually, you can avoid all these problems.

If you really understand what works and what doesn't work in China.

Effective Chinese Digital Marketing only happens when you really get your marketing efforts localized, and adapt to the China market.

  • What apps are Chinese consumers using?
  • What platforms, channels will bring the most results, in what way?
  • What are the biggest obstacles I am facing, but I don't know?
  • How to deliver the right message to the market and stand out from others?
  • What is the cost to start? 
  • How to get the most out of your marketing from the very beginning?

With these fundamental knowledge, you can be confident to start your China digital marketing campaign, spending your time and money wisely.

China Digital Marketer Masters Program

Join this complete China digital marketer Masters program and become a real China digital marketing expert.


The China Digital Marketing Specialist Masters Program aims to get you industry-ready with the skillset of all digital marketing domains in the China market.


Get access to the full-length comprehensive courses that cover all areas of China digital marketing.

Special offer! Enroll now and get a 30% discount  for Selected Course!


What You Will Get

With 6 courses and over 120 practical lessons you can follow - this is the most comprehensive (and best selling) China digital marketing course available you can find.

The China Digital Marketing Specialist Masters Program includes:

  • Access to the foundational China Digital Marketing course and project work;
  • Advanced lessons including WeChat, Weibo, Video, Q&A, PPC, Chinese SEO, QQ Marketing, Baidu Marketing, content, O2O, ebooks, forum, community, strategic planning, and much much more!
  • Online Q&A

The program will transform you into a real China digital marketer.

The China Digital Marketing Specialist Masters Program comes with an expert-curated learning path, which is a step-by-step plan to gain the skill set of a China digital marketer capable of managing the Chinese digital marketing initiatives of their organization.

What Sets Us From Other Programs

Life Time Access

Life-Time Access to all the lessons, free updates.

You can retake the program again and again, without any additional charges.

Dedicated Coach to Guide You

You won't be on your own here.

I am here to answer your questions, challenge you to stretch further.

Comprehensive

You will learn all domains in China digital marketing, including the most creative and unique ones especially in the China market.

Things That Really Work

You will get a proven system with all the strategies, techniques and tips that really work in the real life. 

They are working for small businesses like yours.

Here’s what people are saying about the program

Marie Diaz

Industrial Designer

The program changed my business

I run my own design studio and I've been in the China market for quite a while, but the marketing is a headache without sufficient deep knowledge, market insights and practical strategies.


With the help of Chao, I revamped my online marketing strategy, implemented them in the real business, and got unbelievable results which I can hardly imagine before. 


The program changed my business, and I feel very privileged and lucky to have taken it.

Shawn Parker

Social Media Marketing Expert

It's practical and comprehensive

I love the course, it's practical and comprehensive. Chao provides a lot of feasible strategies and tips, which really opened my eyes. I was surprised to see so many ways to do online marketing for the China market.


If you want to learn Chinese online marketing from the best, this is the great place for you.

David Sherman

Coding Course Seller

You get it right away

The program is amazing. Once you start you get it right away.


The learning is a wonderful experience, which show me quickly into a new world with a trustful tutor.


I am confident to create a feasible marketing plan that really works for the China market.


It's definitely worth the money.

Learning Path

The Learning Path begins with a foundational Essential Guide to China Digital Marketing, which equips learners with a broad, comprehensive understanding of all domains of China digital marketing.


Learners then progress along the path, picking up skills in specific domains for further study.

You are flexible to choose additional knowledge areas as needed.

1

Course

Essential Guide to China Digital Marketing

The Essential Guide to China Digital Marketing (EGCDM) course is designed to help you master the essential disciplines in China digital marketing, including WeChat Marketing, Weibo Marketing, Chinese SEO, Chinese Q&A Marketing, We Media Marketing, QQ Marketing, Chinese eBook Marketing, Chinese Video Marketing, Chinese Blog Marketing, Chinese Forum Marketing, Chinese Community Marketing.


China digital marketing is one of the world’s fastest growing disciplines, The understanding of essential ways of China digital marketing will raise your value in the global marketplace, prepare yourself for the business expansion in the China market.

  • Wechat Marketing
  • Weibo Marketing
  • Chinese SEO
  • Chinese Q&A Marketing
  • We Media Marketing
  • QQ Marketing
  • Chinese eBook Marketing
  • Chinese Video Marketing
  • Chinese Blog Marketing
  • Chinese Forum Marketing
  • Chinese Community Marketing

$

999

699

2

Course

Advanced China Content Marketing

You need to create something different before standing out from the crowd.


In this course, You will learn some unique content which can possibly bring more huge online traffic in China.

  • Effective Chinese Copywriting
  • Create Your Little Stories
  • Create Your Quotes
  • Jokes & Humors
  • Big Pictures Marketing

3

Course

Advanced China Digital Marketing

Creative, Brand new models of marketing might bring your business to the next level.


Take some new challenges, and bring amazing results!

  • Course Marketing in China
  • Emoji Marketing
  • Animation Marketing
  • Music Marketing
  • Micro Movie Marketing
  • Games Marketing

4

Course

China Digital Fusion: From Online to Offline

In this new era, You will discover more opportunities, both online and offline.


More brighter future for online stores, and more creative ways to do business offline.


Let's see how it works in China!

  • O2O Marketing in China
  • China Event Marketing
  • Souvenirs Marketing
  • Physical Store Marketing

5

Course

Collaboration & Scale Up

Scale your business with the help of platforms and talents.


How to find the best resources to help your business thrive in China?


I will show you:

  • Online Collaboration in China
  • Find the Best Freelancer in China
  • Best Paid Marketing Practice in China
  • Make Your Customer Service A Sales Machine
  • Combined Marketing
  • Marketing Automation in China

6

Course

China Digital Marketing Strategy

Start your new journey in China online world?


Not sure how to write your China digital marketing plan?


Don't know how to make the right decision?


You need to research, test and start from a feasible strategy.

  • Creative Marketing
  • Effective Branding in China
  • Do the Research
  • Choose the Right Channels
  • Write Your First Marketing Plan

Bonus

Get Things That Really Work in China

From Feasible Strategies to Right Actions, you will benefit a lot from these too.

Live Feedback
Always Get Responses

You will always get live feedback from us on your homework.

 

You are encouraged to do the assignments after each lesson and every feedback will be taken care of.

Real Life StoRies
WOW Moments

Always learn from meaningful stories, either successes or failures.


Instead of those Fortune 500 companies stories, we are talking about real life small businesses, like you. You will know what really works, or not, through their struggles and miracles.

What's Different
Understand the Full landscape

What are the regulations?

What are the local digital marketing tools?

What are important? Why?

How much to do it?


Step by step, you will be the real guru.

​Teacher & Coach
Cheng Chao

Cheng Chao is the founder of SinoStep and ChaoAcademy. When he is offering strategic business consulting to small business around the world to develop the China market, he engages in coaching freelancers, solo entrepreneurs and small business owners to start and their profitable online business. 

Here’s what people are saying about Chao

Frank Goley

Architect

Chao is an excellent fit for foreign companies...

Chao is very gifted and skilled in sales and marketing. He is an excellent fit for foreign companies looking to promote their products and services in China. If you need to do business in China as a foreign company, Chao is the guy to contact.

Philippe Benoit

Web Design Studio Owner

I love the style of the communication with him

It’s truly worth.


Chao offers not only basic information, but proven strategies, tactics, action plans and "magic" things

that really work.


He is a real mentor, and really wants you to be successful in your China business. I love the style of the communication with him: Trello cards, emails, and wechat voice/video chat.


I really love how everything was explained. They are easy to understand but still very professional.

Elizabeth Jones

Language School Owner

Chao is the best guy who knows the trade

Chao is the best guy who knows the trade.

I hired him as my coach and he really made my life much easier with detailed analysis, clear guidance and useful action plans.


It is well worth the money. I really enjoyed his expertise and I got what I really want.

I strongly recommend Chao if you want a coach to do business in China.

Confused with Chinese Online Marketing

I've been engaged in China digital marketing for 20 years, and I'd talked with business owners on this almost everyday.


Many people complained that they could not get what they want in Chinese online marketing.


I found many common problems.


  • Very confused about doing marketing in China.
  • Struggled with different issues in the different stage.
  • Do not understand the basics in the very beginning.
  • Lack the mindset of longterm planning.
  • Generalize the marketing work after learning one strategy and getting initial results.
  • Get rid of all other platforms, channels and methods when something new appears.
  • Expect quick returns with all the channels.
  • Copy other people's products all the time when you see their success.
  • No real life practice, but stop on superficial knowledge on each marketing method.
  • Not making up your mind to do a serious business in China.
  • Ignore the talents out there and not knowing how to hire them.
  • Love networking events, ignore the real work in your focus.

Cost A Lot, But Not Working.

They tried to do many things, spent a lot of money and time, but there is very little, or even, no result at all.  


  • They bought a lot of courses, lectures. 
  • They attended many networking events.
  • They hired many freelancers, full time employees.

After spending $1,000, $5,000, $10,000, $100,000, or even more, there are still no traffic, no no inquiries, no sales.


Why Do You Need This Program?

I started this program to help small businesses conquer the marketing problems.

It's comprehensive, practical based on the research and experience in the past 20 years.

Proven System with Firm Steps

You will get a proven system to make strategic plans, get creative ideas and build your brand.


With the guidance of each step, you will learn the exact implementation in your real business.

Now and Future

Booming business in the future needs your efforts right now.


You will learn how to plan, prepare and do the necessary things for the future.

Go Both Desktop & Mobile

Neither desktop only nor mobile only is right.


You will get the most when you have an balance.

Start Small

You don't have sufficient budget and enough manpower to compare with Fortune 500 companies.


Small businesses need ways easy to implement, with clear steps and quick results.

Steps & Results

You need marketing methods bringing real results. You also need the exact steps explaining how to do it.


You can find them in this program. 

Content & Marketing

Content is the King, Marketing is the Queen. Both are important. 


You will find exact ways to create viral content in various formats( text, images, audio, videos), as well as their relevant marketing methods.

Outsource or DIY

Either DIY or outsourcing only will bring a lot of troubles for your China online marketing. 


I am teaching you how to control your marketing by taking advantage of both internal and external resources.


Specifically, strategic decision, creative jobs, game rules by yourself, implementation, field jobs, improvement work by external resources.

Manual & Automation

You can make full use of typical marketing automation tools to increase the efficiency, and save a lot of cost.


Focus more on most important creative jobs.  

Free & Paid Marketing

In today's dynamic market, there are way too many platforms.


Both free and paid marketing has its pros and cons. An integrated creative marketing combination will help you achieve better results. 

New & Traditional

Many traditional platforms and marketing methods are still not out of date, they are evolving with new game rules.


When you can understand the secrets behind, you will embrace a colorful internet world, which brings you the most.

1

Course

Essential Guide to China Digital Marketing

The Essential Guide to China Digital Marketing (EGCDM) course is designed to help you master the essential disciplines in China digital marketing, including WeChat Marketing, Weibo Marketing, Chinese SEO, Chinese Q&A Marketing, We Media Marketing, QQ Marketing, Chinese eBook Marketing, Chinese Video Marketing, Chinese Blog Marketing, Chinese Forum Marketing, Chinese Community Marketing.


China digital marketing is one of the world’s fastest growing disciplines, The understanding of essential ways of China digital marketing will raise your value in the global marketplace, prepare yourself for the business expansion in the China market.

$

999

699

regular Program


$

4,199

  • Lifetime Access
  • 1 on 1 live feed back
  • Immediate Start
  • Access to All the Courses
  • Q&A
Advanced PROGRAM


$

12,999/year

  • Lifetime Access
  • 1 on 1 live feed back
  • Immediate Start
  • Access to All the Courses
  • Q&A
  • Access to Private 1on1 Trello Board
  • Monthly 60 minute private coaching call (for 12 months)

Course Discount Expires 

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Look at what past students say about this program

Clover Davis

Fashion Business Owner

We've finally launched a great new website, and it got real results

Before the program, I realized that we made many mistakes in the Chinese digital marketing, we don't know the audience, we don't know the platforms, we don't know the difference, we don't know how it really works, we lost a lot of money in meaning less things.


There were so many wow moments while taking this course. I really appreciate the knowledge I learned here.


I redesigned my website, applied several marketing strategies, rewrote most of our copies, focused on wechat marketing and video marketing. I'm happy to say that we've finally launched a great new website, and it got real results.

Diana White

Fragrance Products Seller

I won't waste too much time and money in those absolutely useless things 

The coaching is going great, and I'm learning a lot. Finally I know what I should do and in a very short time, I'd organized a China online marketing team.


I am confident to be the leader and monitor how it goes.


The best part, is that I know I won't waste too much time and money in those absolutely useless things which no one would tell you before.


It's the quickest way for me to understand the market and start my China business in a smart way.

Brian Miller

Online Branding Expert

This is probably the most comprehensive and practical program you can go for,

I would say that this is probably the most comprehensive and practical program you can go for, in the niche market of Chinese online marketing.


All the content is no BS, but useful strategies and tips in the real life. 


Exactly right, you are able to make the right strategy only when you know how it really works.  

Frequently Asked Questions

What are the course objectives?

What is the duration of this program?

What skills will you learn?

Who should take this China Digital Marketing Specialist Masters Program?

Chao's Note

This is a great program for marketers and business owners looking to target Consumers in China.


You will deeply understand the Chinese market, get to know how Chinese Consumers think and master the right ways to do online marketing in China.



Cheng Chao

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