The Intersection of Technology and StrategyIn 2003, Cheng Chao (known to his global partners as Chao) stepped away from a traditional marketing career to solve a friction point most were ignoring: the silent collapse of international brands attempting to enter the Chinese digital ecosystem.

From the Frontlines to Global RecognitionChao’s journey is defined by evolution. He transformed a traditional translation agency into a high-speed digital consultancy, scaling his own impact and expertise alongside the rapid growth of China’s digital economy. Today, he is recognized by PayPal as a premier cross-border expert and has been featured by China Daily, CNBC, and Zhihu for his unique "3-Pillar" methodology.

A Mission of Sovereignty“I don’t just see myself as a technologist; I am a Digital Architect for Global Authority.”Having consulted for over 500 clients across 50+ countries, Chao founded Make it Chinese (MIC) and SinoStep to ensure that world-class experts never have to compromise their professional legacy due to technical friction or infrastructure barriers.

Academic & Global ImpactAs a sought-after speaker, Chao has delivered strategic lectures in Paris, London, New York, and Shanghai. Through ChaoAcademy, he empowers the next generation of cross-border entrepreneurs with the exact skillsets needed to navigate China’s complex digital landscape.