Chinese social media marketing

2016 Singles’ Day: World’s Biggest Shopping Event

This Thursday evening, the eve of 2016 Singles’ Day (Nov. 11, 2016), there is not much traffic on the streets. Chinese consumers were busy collecting coupons, searching and adding products into their shopping carts. Deep Discounts Online shopping discounts encourage consumers to spend more on this special day, sales have already outdone Black Friday and Cyber Monday …

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