Best Online Marketing Tools for China Business

Chao's Recommended China Online Marketing Tools

Creating, running and growing your Business in China is boring and tough without productive online marketing tools. Below you will find my recommended products, services and tools that will boost your China business in different stages. They are all verified and tested.

Internet Access Tools

Ensure you are connected to the world when you are in China.

Recommended Best VPN For China



VPN is the first thing you need to buy to access Gmail, Facebook, Instagram ,and Twitter when you are in China. I tried many VPNs before I stay with ExpressVPN. One VPN client for all your devices. One thing I love it the most is that I can connect three devices at the same time.

Essential Website Tools

This is the start of your game in the Middle Kingdom. 




This website (SinoStep) is hosted on InMotionHosting VPS and it had been several years. Both VPS and Business Hosting on IMH are easy to set up thanks to its perfect customer service. Get 50% off for the first year on IMH VPS. Highly recommended.

VPS Web Hosting for China



Affordable hosting solution when you don't need a hosting in China. Start with DigitalOcean and you'll have a fast and reliable website, with extremely good customer service, 



I built websites with many systems. I built most websites with WordPress. You can make very powerful WordPress websites with proper themes and plugins in a fast way. WordPress sites can work very well in China if you have done a good localization job.

CMS is the easiest place to get started with your website. is home to everyone from brand-new bloggers to some big companies.



Jetpack is the ultimate toolkit for WordPress. It gives you everything you need to design, secure, and grow your site in one bundle.




You can build beautiful and powerful websites in a short time with good themes and plugins. Themeforest is a great marketplace of themes and plugins. You can find some goods ones, or check my recommendations later.


​Google Analytics

A free and sophisticated tool to help you understand your website performance. It is working for the China market as well.

Conversion & Localization Tools

Follow these steps to run your China business: build your audience, generate your leads, and convert them. Focus on your localization and convert more. 

Website Review

​Chinese Expert Review

​No Brainer investment to ensure your business concept for the China market is right on the track. Correct localization mistakes through detailed Chinese localization check. Make Your Chinese Website or App Really Sell!

China lead generation tool

Lead Generation

​Thrive Leads & Thrive Landing Pages

​If you're using WordPress, Thrive Leads is the best list building plugin. You can create all opt-in forms you can think of. Hundreds of templates and the A/B testing capability make it really work for your business. It is a must have tool to increase your conversions.

Online Email Marketing Aweber China

Autoresponder · Email Marketing


Turn passive prospects into loyal customers with easy-to-use email marketing and automation.

Email Marketing GetResponse China

Autoresponder · Email Marketing


Capture more Chinese followers and give your email personality.

Email Marketing Drip China

Email Marketing


A lightweight, straight-forward email marketing automation tool. It's built with more features to provide revenue tracking and support more payment processing services.

Google Optimize China

A/B Testing

​Google Optimize

Free to use, worth using over other expensive A/B testing tools. 

eCommerce Tools

Creating a website that can sell. 

Online Business


The most customizable eCommerce platform for building your online business.

MemberMouse Build A Membership Site



Build a membership site simply through MemberMouse. It integrates with PayPal, Stripe and other payment processors and gives you a lot of flexiblity in creating products, membership levels and protecting posts, pages and more.

SendOwl Send Digital Products China

Selling Digital Products


Selling digital products becomes easier with SendOwl. It also supports Apple Pay and Bitcoin payments. SendOwl automatically creates a simple affiliate program for your products.

Payoneer China

Payment Processing


Payoneer gives you an alternative way to pay people directly without ever going through a third party payment service. The zero cost transfers between Payoneer accounts save a lot.

Marketing Tools

Must Have and the most effective marketing channels in China

China WeChat Marketing Logo

Social Media Marketing · Content Marketing

WeChat Marketing

The most effective way to build your online presence in China. 

Online Advertising

​Baidu Advertising

​Quick way to get traffic. Be sure not to throw your money into the water before you have a fully localized Chinese website.

Productivity Tools

This is the start of your game in the Middle Kingdom. 

Task Management


I really love it. Trello doubles as a project manager for teams and a to-do list for individuals. All you have to do is drag and drop “cards” into different lists to organize your projects and track progress. I use it for my coaching business to manage daily Q&As.

RescueTime China

Time Tracker


Analytics on your daily habits and productivity.

Books For Starting A Business In China

Prepare the basics of doing business in China 

​Sell Online to China

Cheng Chao

This book will help youCreate your own step by step China market entry strategy.Understand the history, evolution and current situation of import eCommerce in China.

Build A Website That Works in China

Cheng Chao

10 Steps to build a successful website that is working in China. A short guide with effective tips.

Books For A Startup Entrepreneur

Prepare the basics of doing business in China 

The Lean Startup

Eric Ries

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Good To Great

Jim Collins

This is a book for a growing business.  Good to Great will be inspiring and will change the way you think about scaling.