Failures of Global Companies in China: Ignorance of the Market Differences in China

ByChao Cheng|China Market Entry 101


In the past decade, we can see so many overseas companies are coming into China with high hopes to develop a market but they failed to live up to their expectations. It seems interesting, No one expected it to be this way especially for most American cutting-edge technology giants, Yahoo, Ebay, MySpace, Facebook, Twitter, Groupon, […]

To access this post, you must purchase SinoStep Membership.

About the Author

Chao is recommended by Paypal to bring overseas brands into the China market. Now he coaches business owners to start up and grow their business in China. Author of Sell Online To China, How to Build A Right Website That Works In China, and a series of China Business Guides.

Starting a Business in China in a Smart Way!

Let's Start from a Discovery Contract, What is it?