You are probably quite stressful when launching a website in China, typically when it is your first time.
Building a website that can sell in China requires a fully localized Chinese web design.
A couple of things could go very, very wrong if you are not aware of the basic rules.
Well, today you’re in for a treat because I’ve put together a complete list.
This checklist will be helpful for you to avoid unnecessary costs and some common mistakes, esp. when you do not have much knowledge about the China market and the internet situation.
It is the major part of our Chinese Website Expert Review.
You can run the checks for your new Chinese company websites, landing pages, and apps since same rules can be applied.
Where is your target market?
You must be well aware where exactly your Chinese market is,
Different localization standards apply to specific countries/districts you’ve chosen.
You might need to consider more than one “Chinese” versions for different target markets.
If you want to target in both Mainland China and Taiwan markets, make sure you create two versions.
Yes, We are talking about Chinese languages.
Basically Chinese is a group of several languages, some are very distinctive.
Using the right version for right markets is extremely important.
These articles will help you to tell the differences:
Make sure you have a localized Chinese keywords list and keep maintaining it.
It is important to do a proper Chinese keyword research with the tools available from Baidu rather than Google.
Please notice the ‘dictionary translation’ of keywords is useless.
Unfortunately, many people are doing it in the wrong way like this.
Google translate or other machine translation tools are inadequate.
Be sure to get a Chinese digital marketing expert to do this.
Installing some sort of analytics tool is important for measuring statistics to see how your website performs and how successful your conversion rates are.
Google Analytics is a powerful tool and can work well in most situations.
However, I still recommend using Chinese analytics tool like Baidu Tongji too.
Make use of webmaster tool will help you analyze the critical problems of your website.
It will save you a lot of time in website analysis.
A typical tool is Baidu Webmaster.
You can start Chinese Onsite SEO from the very beginning before the website launch.
Please make sure which search engine is your focus, Baidu or Google.
If you are targeting on mainland China market, then Baidu is your choice.
You can get better results only when you understand their differences.
You should think twice whether you need a local China web hosting and balance the advantages and disadvantages.
For businesses wanting to reach a Chinese audience within Mainland China, the preferable option is to host within Mainland China. The reason for this relates not so much to geo-targeting, but more about control.
However, you should understand the requirements to have your site hosted in Mainland China too.
It might be difficult for many companies organizations to get an ICP license in China.
There are still ALTERNATIVE China Web Hosting choices to get your site fast, stable for web visitors in China.
Have you considered the following questions
Many business owners made a mistake to provide an awkward domain name in the China market.
Your target Chinese customer will never remember the domain name.
Every month I will get several requests to provide Chinese domain name ideas.
You can register a .cn domain as a protection for your existing brand.
You may find some good .cn names while the relevant .com is sold.
Many companies will register all the .cn or .com.cn domain names similar to their original .com domain name.
Earlier I thought It could be registered only in China.
Now it seems easier.
There are many registrars that you can buy a .cn domain.
Some of my clients told me they register their .cn domains in companies like Marcaria.com.
No, you can also use your .com domain or other names.
Still confused? You are always welcome to find a professional solution from us.
Have you localized your branding messages?
Is your brand name a good one? Evaluate your brand name if you are not sure.
Successful Branding in China needs consistent efforts to adjust the plan and improve the results.
These are mainly design factors most sites shall check.
Make sure the colors and the user interfaces are adapted to the Chinese culture.
We can see a lot of differences between Chinese website and western ones.
You can compare some big websites to get some ideas. Same Business, Different Names: Internet startups in the World and their counterparts in China.
These can be considered part of branding.
Understanding Chinese Business Etiquettes will be helpful.
Make sure the themes of the images and videos are not offensive to the Chinese audience, we will cover this part more in the content check.
If you are not sure, do not use them.
Taiwan flag and the right version of China map are always sensitive issues.
The wrong use of flags or maps will easily bring negative comments from your Chinese customers.
This mistake happens all the time, even in Olympic Games.
Use the same format of numbers, figures, addresses, currency, time and date that Chinese customers use.
It will be misleading or even ridiculous if you are still using British scales, different time zones and date formats.
Make sure they had been corrected before the official launch.
Do you know which are the most popular payment gateways in China?
Do you support website payment, mobile payment, or both?
Choosing a right payment strategy could considerably increase your conversion rate.
Integrate popular China payment gateways to make your website easy to use.
On-page SEO is critical for a good Baidu rank.
This is an important job to do before your official launch.
What are the key items?
Make sure you follow the Chinese SEO skills with the Chinese search engine giant Baidu.
We understand you normally will translate your existing web copies into Chinese.
The best way is to use a professional Chinese translator to do the job and always remember the proofreading jobs.
A useful tip to save you considerable translation cost:
Revise your original text or write a new copy for the Chinese market: only leave useful content for translation.
You can find more practical tips in The Ultimate Guide To Buy Chinese Translation Service.
ChineseTrans is a professional online Chinese translation service I started since 2003.
You can simply upload the text and get the quote.
Actually, you should always write for the Chinese markets, instead of translation only.
Especially for your most important content.
Persuasive Chinese Copywriting is personalized, interesting and will ensure you successfully implement your website localization strategy.
Make full use of good web copies as your powerful non-stop working salesperson to increase your ROI on a long-term.
Due to the language structure differences between Indo-European languages and Chinese, we will always find the language order is different in many cases.
When translation is done without fully testing, you will see poor website expressions from time to time.
Building trust in China requires smooth communication.
Be sure that you have checked all the interfaces, dialogue boxes and so on.
Make sure your videos
Host your videos on your own server, or video sharing service providers not blocked in China.
A good choice is China local video sharing platforms, such as Youku, QQ Video etc.
Make sure you use the proper expressions when referring countries/districts.
It is commonly seen in registration forms or shipping address information.
Avoid publishing content that is frowned upon or banned within China is rule No.1.
If your site uses any of the blacklisted keywords, it will be deindexed by Baidu and probably blocked from access too.
Wikipedia keeps updated list of blacklisted keywords that are mostly related to politics but keep in mind that the list may change quickly triggered by specific current events.
In any case, staying away from politics in China is probably a good idea anyway.
Limit or completely eliminate the use of externally pointing social functionality with
These sites had been blocked in China.
If you are using their functionality, on the one hand, it will make your site difficult to use and the speed will be slowed down a lot, on the other hand, it will even put your website in danger of possible block.
The correct way is to be active in Chinese popular social media platforms.
An obvious reason is that most of your target users are not using the facebook, youtube as you do.
Chinese customers are using different ones,
A well planned Chinese Social Media Marketing (SMM) strategy is necessary when you step into China.
Make sharing easy in your website.
Do not utilize major western platform functionalities like Google Maps, Youtube Video, Facebook or Disqus, since they had been blocked, the use of them will make your site hard to use.
These will be pretty regular technical checks.
The following tips might be helpful for you:
Feeds are working properly (RSS, news, social media).
Did you test all your forms?
Do they submit data properly?
Is the form data sent to desired recipient(s) or stored in your database?
Some clients found they could not receive any email after spending thousands of $ in digital marketing.
Make sure your website functions are adapted to the Chinese habits without common mistakes
Make sure your CSS/HTML is properly validated.
Confirm all the paragraph styles are working properly (headers, lists, block quotes).
Set up site security and regular backups.
You need to prevent loss of data and protect against malware and other damages.
Website pages are compatible across browsers (IE 7 8, 9 and 10, Firefox, Chrome, Safari).
Website pages are compatible across devices (Android, iPhone, tablets).
Make sure there is no wrong code for Chinese users.
Whether the load time for site pages is optimized?
Make sure you optimized:
Make sure your 404 Redirect pages are in place.
Make sure you get it done properly.
Search is the basic function you need to provide.
Make sure the website search and search results function correctly.
We help our clients find out subtle points to improve through website usability testings.
A quick way is to Get An Expert Review on your website.
Now that you’ve seen my checklist, I’d like to hear from you.
Please let me know if you have any questions or you want me to put more on the checklist.
Please leave a comment quick below and I am here.
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