Life & Fun

Life & Fun

Chinese Business Etiquette 101 for Doing Business in China

book-Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio
Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China (Photo by Chao: a Chinese Banquet at a small town in Zhejiang Province)

This is the most comprehensive collection of Chinese Business Etiquettes on the planet.

What is the best part?

All of the tips in this 101 guide are from my real consulting business.

And they are 100% actionable.

I coach my clients on these tips in their strategic market entry planning and the real business development.

So if you want to do better business in China, check out this guide.

 

First Lesson to Do Business in China

Look!

With the large and prosperous market, China could be your most lucrative country to do business in.

But it is a big challenge to understand Chinese business culture.

The truth is, it is always misunderstood by the people outside China.

Successful entrepreneurs know the first lesson of doing business in China is to:

Learn Chinese Business Etiquettes.

In Ultimate Guide to Finding Your Profitable Niche Market in China, when you start following my 7-Step Formula  to uncover your profitable business opportunities in China,

You’re probably wondering:

How different are Chinese people doing business from western people?

In this article, I’ll reveal the cultural differences behind the common business activities in China.

They come from my real life consulting practices with my overseas clients.

If you want to share any stories, let me know!

Here we go.

 

Table of Contents

Continue reading

How Misunderstood is China by the Outside World?

How Misunderstood is China by the Outside World?

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Most people coming from outside China admit China is totally different from what they think before they really arrive.

Seeing is believing.

Assumptions are always wrong.

I am running a consulting firm in Shanghai and meeting my clients in real life from time to time.

They always keep asking questions since there are too many cultural differences and unexpected things in their eyes.

I wrote a complete guide on Chinese Business Etiquettes and it should be the most comprehensive collection on this planet:

Chinese Business Etiquette 101 for Doing Business in China – Sinostep

What is the best part?

All of the tips in this 101 guide are 100% actionable and from my real consulting business.

So if you want to do better business in China, check out this guide. Continue reading

From $5/hour Job on Upwork to My Million Dollar Cross-border Consulting Business

From $5/hour Job on Upwork to My Million Dollar Cross-border Consulting Business

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

I had been working on upwork since 2011, starting from $5/hour job as my entry strategy, and now I am ranking among the very few top earners from China.

In the past 5 years. I was invited to more than 10 countries, including USA, France, Belgium, Mexico, Thailand, for business travels and it is amazing and I really enjoyed working in this way,

After I earned around $100,000 from Upwork, my own consulting business is established and I am not dependent on freelancers’ marketplace.

From time to time I can still get pocket money for some interesting projects from marketplaces like Upwork.

I got many interviews from website, magazines, companies when more people in China knew my stories.

I was also invited to Zhihu, the Largest Chinese Knowledge Sharing Platform, yes, similar to Quora, to run a column on Freelancers and Startups.

Last November, I was invited to share my insights into the freelance business and advice for Chinese cross-border freelancers on Road of Chinese Freelancers: Online Roundtable Meeting at Zhihu.

My First Job on Upwork

It took me years to get my first job upwork.

I am not kidding.

First, it is quite difficult for non-English speakers to understand the game rules.

Second, I also doubt whether it could be a goldmine in freelancers’ market place while zhubajie, China’s biggest freelancers’ marketplace gave me very poor impression since most people can not earn a decent living from it.

After I registered my accounts on odesk/elance/freelancer etc. I set my hourly rate to be USD30 in the very beginning, sent some proposals, there were some replies, but the competition was so fierce and I could not get any job.

I don’t think I have very special skills at that time, so it was quite hard to persuade clients to click the “hire” button.

I am starting on sending proposals to English-Chinese translation jobs and website design jobs.

My competitors are everywhere, especially from India, Philippines.

It is ridiculous for an Indian guy to take English-Chinese translation jobs from western clients at a low price and then outsource to a Chinese freelance translator at an even lower price.

I don’t want to play such games.

But I really want to know how those successful freelancers can earn so much.

I changed my mind.

First I should learn how it works. Then I can make a living from it.

I chose the most simple and easy strategy

Lower my price!!!

My first job on odesk, I just took this snapshot from upwork this morning to write this part.

Yes, I started the job from USD5/hour from a German client.

It was really a very happy experience since it works for me for the first week when I adopted the new strategy.

It gave me great confidence and I was willing to devote more time on odesk.

Second Job, Third, and More… and My Hourly Rate Increases

When you got the first job, you are among the top10%

About 90% of upwork freelancers never earned a penny from the platform.

You are truly started from this moment.

It is happy to see my second job coming in, and third, and more jobs.

And I set a pricing strategy for myself.

Increase your hourly rate every month, if not every week.

And this is what I did, exactly.

I charged USD20/hour from Nov. 2011.

I charged USD35/hour from the end of 2012.

I charged USD55/hour from Mar. 2014.

Now I set the price to be USD300/hour.

Planning My Consulting Business

When your hourly rate increases, you can work less and earn more if you balance the work and life.

Before you can lead a decent freelancing life.

It is imperative to use your brain to think and plan in the early stage.

I started to build my own Consulting business from Day One when I got my first job on upwork.

It seems very promising since we can see so many potential clients out there.

I know it is a bouncy bumpy road, but it is worth trying.

I built a website based on WordPress and started writing blogs first.

Initial Questions

Every day I am asking myself the following questions.

  • What are their problems to solve?
  • Why do they have these problems?
  • How can I help them?
  • What should I prepare?
  • How to persuade them to trust me?
  • What are the fun parts?

Research & Learn, Not Just Work

To be honest, it is quite busy when I started accepting more and more jobs from upwork.

When you are charging the hourly rate at about USD25–35/hour, an affordable rate for many clients, you don’t need to worry too many new jobs if you have an established profile.

  • Make an attractive profile

Make your profile attractive to potential clients.

List your successful cases you are proud of.

Make your profile easy to read.

  • Think as your Customers

You can win the heart of the customer when you think in their way.

Elaborate your skills and how you solve problems of others.

  • Standing out from the Crowd

Remember, only 10% freelancers got their jobs on marketplaces.

Study those successful ones and average ones, compare the differences.

Improve your profile all the time, and ask people to read and get their feedback.

  • Try to get your first job as soon as possible

Only when you get your first job, you can start your real journey.

Be serious with every proposal you sent for the first job.

You can tell them your situation and even consider to give some discount.

Even if it is a simple job, it is a good start.

Tips to Be Better

When you get more and more jobs.

Think how you can make better, here are some useful tips

  • Never Stop Learning, Find Your Potential

Try different possibilities and meet with different clients.

Accept challenges.

You can learn a lot from the real work, even something you had never tried before.

Find the most needed skills and learn them.

  • Find your niche market

After various trials and tests, you will find what you would love to work on, and where is your market.

  • Craft your English writing

Most freelance work needs remote communication.

Both English writing and speaking skills are very important, especially writing.

Learning how to make your English writing persuasive.

Write better proposals, profiles, emails, reports, message communications, etc.

It is not an easy job, but worth your time.

Your persuasive words are your weapons and your best salesman.

Actually, I am also helping my overseas clients in Chinese copywriting: 10 Fundamental Rules For Writing Killer Chinese Web Copy, and helping Chinese customers to make better English web copies.

Build Your Personal Brand

  • Use your real name

I don’t understand why some freelancers prefer uploading fake pictures to pretend as an attractive girl to win jobs.

It is not a dating business, but building your real startup business.

My advice is to use your real name with professional real pictures.

Don’t use cartoons, don’t use nicknames.

Trust is the top issue when talking about the business. Only when people trust you, they will hire.

  • Testimonials

Good testimonials are your best advertisements.

Be sure to win good ratings and recommendations.

I admit, not all clients are good, but most clients are kind and will give true opinions.

Build your solid online reputation and people will come for you.

  • Share your experiences and expertise

Don’t hide your expertise, write them down and share them.

It is awesome to know more friends and get more business opportunities after I began writing my blogs (both English and Chinese), attending conferences and roundtable meetings, accepting interviews and even writing eBooks and China business guides etc.

Running My Own Consulting Business

I’d say I gained many experiences from freelance marketplaces and it means like my startup boot camp.

I polished my writing and speaking skills, realized my potentials and found my own niche markets which I love.

  • Improve My Writing & Speaking

I improved my English through daily use.

I don’t need to pay a single penny to attend classes.

Speaking English over the phone or face to face meeting needs confidence for non-native English speakers.

We can solve it through working in English.

It also helps my Chinese Writing and Speaking.

Now I write every day and it becomes a habit.

  • My Potential

I found many interesting jobs and learned a lot.

I met up with many kind clients and experienced business consultants.

Working together with these smart guys also help you understand the essence of business.

I know I can do many things which I didn’t know before.

  • My Own Niche Markets

China market is so lucrative that more and more overseas companies are planning their China market entry.

However, many small to medium businesses and startups found it quite difficult to choose the right niche markets in China and could not make a suitable strategy facing the cultural and language barriers.

There are some but not many cross-border consulting firms working in this area.

And this is my chance.

 

  • My 9-Category China Market Entry Services

Now I am offering 9 categories of services to them after a complete analysis of my previous successful projects.

1. China Strategic Consulting

Help clients to develop optimal solutions for their China market entry and growth strategy.

2. Business Development & Sales Solutions

A big challenge for overseas companies in China is the implementation and localization, esp. in the early stage.

I provide business development service for the clients to do the initial big account sales and find potential longterm partners.

I also started a China Sales Starter (CSS) program to help overseas clients to have a quick solution to establish their local Sales team.

My clients can also get China Virtual Assistants to handle basic administrative, customer service, website management, writing and online marketing, trade & sourcing, and sales & research services.

 3. Chinese Content Marketing

Help Customers build their authority with right Chinese content through online reputation managementWeChat marketing, Chinese copywriting, China social media marketing and email marketing.

Customers place Chinese translation orders at www.chinesetrans.com and they find it quite easy to operate.

4. Get a Chinese Name
Get an exceptional Chinese Name for IndividualsCompany, Brand, or Products.

5. China Digital Marketing

Many customers are looking for Baidu PPC and Chinese SEO services too.

6. China eCommerce

7. Trade Service

8. China Corporate Service

9. Creative Design

 

Write Useful eBooks, Guides and Tips for My Customers

I am encouraged to share some stories, guides, and tips to my clients and they enjoyed the reading.

Today is the last day of 2016 in Chinese lunar Calendar year.

Happy Chinese New Year!

Be Confident and Start Your Smart Working Now!

Cheng Chao

Senior Partner

SinoStep – China Market Entry Strategy and Implementation Expert

My Story Published on China Daily

ZGRB201701111540

My Story Published on China Daily

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

It’s really a surprise today to see the picture of my daughter and me together on China Daily, they did not tell me there will be a picture:)

Emily, my 6-year old daughter mentioned in the story, was so excited to see herself in the newspaper.

I’d been on a phone interview last month with China Daily and talked about my consulting business (www.sinostep.com) and my life. The income part actually refers to the early days of my own business. It would be better if they let me check the article before the official publishing:)

The reporter asked me why I can grow from a $5/hour cross-border freelancer to an established strategic consulting business? Is there any secret?

My answer:

It is simple: helping foreign clients find and verify their profitable niche markets in China.

Apart from my China Strategic Consulting Service, I am also running my Chinese column in Zhihu , and a WeChat public account (taohaibaobao), where I write articles sharing my stories and experience as a startup in cross-border consulting business. Chinese freelancers often come to seek for advice on how to become a successful freelancer with a decent life.

China Daily was established in June 1981 and has the widest print circulation of any English-language newspaper in China (over 200,000 copies per issue, of which a third are abroad).

ZGRB201701111540

China Daily - 20170111

Flying experience in My US Travel

Flying experience in My US Travel

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

My Flight to LA was Cancelled

On my flight from Shanghai to Los Angeles

Qunar

I booked my flight from PVG to LAX on Qunar and it was scheduled to departure in the evening on Oct. 17. 2016.

The airline is United Airlines. I went to their official website and booked the seats. Everything was perfect.

In the morning of Oct. 17, about 9 oclock in the morning, I got a call from a Qunar customer service representative, telling me my flight UA199 was cancelled, without knowing the reason as he claimed.

This guy does not sound like a professional customer service representative, and he spoke in a very strong accent which is quite rare in decent companies.

Because there were so many scamming stories about air tickets and poor experiences on online OTAs, I decided to verify this with the airline.

The flight status of UA199 was shown cancelled on United Airlines official website united.com, what to do next? No one tells me what to do.

The funny thing is, UA199 tickets could still be bought in several online travel agencies. And this lasted till its scheduled departure time.

I called the Qunar representative and they tell me they will handle it and come to me ASAP. ASAP sounds quite silly in this situation.

I did not even finish my packing for the travel, and all the appointments had been arranged in the States.

There was no response within 30 mins, so I called them again to another agent. repeating my story again, and again. And the response was still very slow.

Actually they came back to me later after I called UA, and it was funny that Qunar told me that they can not solve it and I should call UA to change my flight.

Refund from Qunar

Refund from Qunar

20 days later, I got the refund for the ticket from Qunar. This is really not good.

 

United Airlines

UA website: flght status

UA website: flght status

The customer service representative is a lady with a sweet voice, in Cantonese accent, but good mandarin.

She was quite polite and professional, making an apology and help me check the possible flight I can change to.

The problem is that there are not many choices, they can not change to other airliners like America Airlines or Delta but only their own, which means I should put off my schedule to fly the next day or take a longer tranfer flight, either way I would miss one day.

I prefer checking other airliners for the same day flights.

United Airlines promised to provide full refund if I decide to buy tickets from else where, but there will be no extra remedy, which sounds not reasonable and I really didn’t have time to argue on this.

 

New Flight, Not 787, No Free Seat

I didn’t want to buy tickets from Qunar anymore,

But, new problems came too 🙂

 

America Airlines

There is an earlier flight for me to book on AA.

American Airlines Chinese website loading all the time.

American Airlines Chinese website loading all the time.

I tried many times, but the website was just loading and loading.

I tried to load it on mobile phone, it was the same.

Forget it!

I checked the site today when I am writing this blog, the site is working.

 

Delta Airlines

It seems like a lesson for me to learn how to use the websites of all US airlines.

Now I was on the website of Delta Airlines.

Everything seemed fine, and it supports Chinese, too.

But (Again!), I could not finish the registration after at least 10 times trials, and I could not figure out the reason why.

Tried many times but failed with the registration on Delta Airlines Chinese website.

Tried many times but failed with the registration on Delta Airlines Chinese website.

They system told me either wrong address, or wrong phone number, or something else, just can not continue to the next step.

Who will use this website? I changed my strategy and set the website language to be English.

Tadaa, It worked

It just took me 20 seconds to complete the registration. I just could not imagine who did the Chinese website localization for them and who had successfully registered in the Chinese interface.

I bought tickets, but I have to pay extra for the seats so Leo and I can sit together.

Now we could follow my previous schedule, the departure time was slightly earlier than UA199.

Insurance Company

I bought the travel insurance from Starr Insurance. The policy covers a lot of things including delays and cancellations, but not the situation like mine.

 

Flying over the Pacific Ocean

The best flying experience for me is that I can keep my mobile phone on all the time.

The best flying experience for me is that I can keep my mobile phone on all the time.

The best flying experience for me is that I can keep my mobile phone on all the time.

It is interesting to feel the diversities in the international flights.

Most flight attendants here at Delta are aunties and grandmas, which is quite different than in other airliners in Asian countries.

The planes flew really fast and it took only a little bit more than 9 hours to arrive at LAX.

In the Delta plane from PVG to LAX

In the Delta plane from PVG to LAX

Domestic flights in US

SouthWest

We flew twice with Southwest during this travel.

Southwest is so popular in the States and taking its flight seems really like taking a bus in the air.

I was quite surprised by its open seat policy and a late check-in means you would not have much choice in finding a good seat.

It is easy to find some movies, dramas or live TV and you can watch just on your phone.

Southwest Airline plane

Southwest Airline plane

Southwest Airlines: open seat policy

Southwest Airlines: open seat policy

From Los Angeles to El Paso

Several American uncles are working as flight attendents.

They always simile, telling jokes all the time, making the short fly full of fun.

It seems there were only two asian faces in this flight.

One uncle asked me for a favor to help switch the language setting from Chinese to English for the new ipad the company gave him, it had been a week and he could not find someone to fix this.

I found it actually was Japanese but I managed to do it. When I told him it was Japanese, the uncle was really surprised how I can solve the problem.

Flying above the desert, we can see clearly what it is in the ground. Route No. 10 is there, We’d spent quite a long time on it in the next few days.

Flying above the desert, and Route No. 10

Flying above the desert, and Route No. 10

El Paso

El Paso

From Atlanta to New York

The best time for this journey is that I have got the best view of Philadelphia and New York City from above the sky. I have a bird’s view on the whole Manhatton, it is so real and so close. I can even the statue of Liberty.

heading for New York

heading for New York

bird's view on Manhatton

bird’s view on Manhatton

bird's view on Manhatton

bird’s view on Manhatton

Fly Over Canada, Russia

China Southern Airlines: Boston to Shanghai

It felt like being back China when you passed the hatch door.

It is a Chinese Arline and almost all of the passengers are Chinese.

The whole return journey was in the night, and took 15 hours, much longer than the flight we came to the States.

We don’t have WIFI, and I can not use my mobile phone.

There are not much choice in the movies. However, many people like them since there are Chinese subtitles.

China Southern Airlines from Boston to Shanghai

China Southern Airlines from Boston to Shanghai

Flying across Canada and Russia

Flying across Canada and Russia

 

Jet Leg

I felt nothing when I came to the US after the long distance fly.

But it was totally a different experience to be back.

I got up at around 3 or 4 oclock every morning in the first week.

 

2016 Singles’ Day: World’s Biggest Shopping Event

2016 Singles’ Day: World’s Biggest Shopping Event

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

This Thursday evening, the eve of 2016 Singles’ Day (Nov. 11, 2016), there is not much traffic on the streets.

Chinese consumers were busy collecting coupons, searching and adding products into their shopping carts.

Deep Discounts

Online shopping discounts encourage consumers to spend more on this special day, sales have already outdone Black Friday and Cyber Monday sales in the U.S. in the past years.

New Record on Sales This Year on 2016 Singles' Day

New Record on Sales This Year on 2016 Singles’ Day

Task of the Year Before Sleeping

After midnight, it was 24 hours fight to empty the shopping carts of different online shopping sites.

In less than 52 seconds, 1bn yuan (US$147million) of products had already been sold through Alibaba’s platforms. The same amount of sales had been sold through mobile devices took only 57 seconds.

It has been really like a holiday, entirely devoted to online shopping and sales.

Continue reading

How Do Chinese Online Shoppers Buy From Overseas?

How Do Chinese Online Shoppers Buy From Overseas?

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

How Do Chinese Online Shoppers Buy From Overseas?

 

Chinese shoppers have been engaged in cross-border import trade over recent years.

Buying overseas products is generally referred to as “HaiTao” in Chinese.

“Hai” (Sea) means overseas, “Tao” (Search) means find and purchase.

 

How Do Chinese Online Shoppers Buy From Overseas?

How Do Chinese Online Shoppers Buy From Overseas?

Official Brand Web Store

It is the most reliable way for Chinese consumers to buy if they know your brand.

In the beginning, most foreign e-Commerce sites don’t offer the direct shipping service to China. Chinese consumers bought through overseas e-commerce sites, and ship the purchased products back to China through intermediary shipping companies.

Language barriers, different payment, customer service and after-sales service are also obstacles for average Chinese consumers.

Customer service is critical for international buyers, I am sharing my story about Emily’s New 3Doodler Start Pen .

 

Continue reading

Building Trust in China: Challenges of Communication

Building Trust in China: Challenges of Communication

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Doing business in China is a game of winning trust.

Communicating the right message to the right people in China needs your time and input.

 

Challenges of Communication

The right way of communication is often a challenge for most foreign businessmen coming to China.

  • You might not find the key person to speak to.
  • You might have sent many emails to your potential clients, but you did not get their replies.
  • You might suggest to schedule a meeting, but it is always difficult to fix the time.
  • You might also use wechat as most Chinese do, but you just get no response after sending many messages explaining your business goals.
  • Lost of translation leads to a big mess of understanding.

To start your business in China, learn the China way to communicate first.

building trust in China

Building Trust in China(Photo by Chao: a Chinese drawing school)

Continue reading

New IOS 10: What Do Chinese Consumers Care The Most

New IOS 10: What Do Chinese Consumers Care The Most

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

You heard the Chinese terms of “Didi”, “Dianping” from the lips of speakers in Apple’s WWDC 2016.

We can see a number of updates and new features aimed at China users.

IOS10

Very soon, Siri can support sending messages to wechat, Apple watch can recognize Chinese characters, Apple Maps can book rides on Didi, and you can get spam call alert.

Chinese developers are also very excited about the opening up services of Siri, iMessage and Maps.

Continue reading

Do not ruin your Chinese SEO by common mistakes

Do not ruin your Chinese SEO by common mistakes

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

After you launch your Chinese website,the most important job is to implement your Chinese online marketing strategy.

Most people think they can win at China SEO, especially when they had experience about English SEO.

I will show you common Chinese SEO mistakes that will ruin your online marketing efforts.

Do not ruin your Chinese SEO by common mistakes

Do not ruin your Chinese SEO by common mistakes

Continue reading

Interested in Working Together? Let's Chat!

Send this to friend