Life & Fun

Life & Fun

Why You Cannot Learn Mandarin at Duolingo?

Why You Cannot Learn Mandarin at Duolingo?

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Three years ago, I casted my doubt on the English learning method at Duolingo for Chinese.

I posted my questions on

We can see the arguments between two sides of the debate.

If it was still puzzling for me then.

Now I am pretty sure to say this model can not help Chinese people to learn English, if there is no big technology change.

And Duolingo could not succeed in the China Market.

 

What is Duolingo

Duolingo is a freemium language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam.

Duolingo offers all its language courses free of charge.

It is suitable for beginner-level foreign language learning.

Now you can study 28 languages from English as the source language. (You have other source language options)

The best of Duolingo’s adaptive experience lies in its gamified elements.

It makes language learning fun for some learners.

Many people aiming to be polyglots love this platform.

duo1 duo2

 

 

The Cost: Illusion of Success at Duolingo

Duolingo is a good tool for the entry level language study.

But only for the entry phase and shall not be the only way to do language learning.

It is suitable for you to learn between western languages.

I have spent quite a long time on Duolingo and enjoyed the learning style there.

However, I found it was just a dream.

or, just a game.

I’ve learned several languages through Duolingo from English as the source language.

Let’s see my achievements there.

  • French: Level 14 (I’ve already learned it before Duolingo)
  • Spanish: Level 12 (I’ve already learned it before Duolingo)
  • Portuguese: Level 11
  • Italian: Level 10
  • German: Level 10
  • Dutch: Level 6
  • Danish: Level 1
  • Swedish: Level 1

Learn Mandarin Duolingo not feasible

Sounds impressive, huh?

If you only rely your hope to learn a new language on Duolingo.

It is impossible.

Let’s review what I have learned through Duolingo.

Let’s start from German, which I had no learning experience before I know Duolingo.

I spent quite a long time to achieve level 10,

But I could only remember the following:

  • Ich bin…I am
  • Guten Morgen…Good morning!
  • Guten Tag…Good morning!
  • Mein Name ist…My name is
  • Guten Abend…Good evening.
  • Wie heisen Sie? What is your name?
  • Danke…Thank you!
  • Entschuldigung…Excuse me.

And, nothing more…

The key is, I am not sure whether the pronunciation there on Duolingo is correct or not.

Let’s talk about Dutch.

I got level 6 at Duolingo.

To be honest, I could not remember anything right now.

If it is only a game.

It’s not a big deal.

But for language learning.

I don’t think it’s a good idea.

 

My Doubt on Duolingo

Duolingo’s learning method works for languages in close families.

But it totally does not work for English Learning from Mandarin, or Mandarin Learning from English other languages ( they do not support Mandarin learning yet).

The same failure will happen to English learning from Japanese, Koprean learning from English etc.

I casted my doubt on Duolingo community three years ago

And I faced fierce challenges from Duolingo supporters.

It is easy to understand that you are challenging their learning model in their home.

I wanted to figure this out.

So I posted further discussions on Zhihu and my own blog.

And I did further research on this.

I talked to many English learners, Polyglots and Duolingo users at different levels in China.

This topic has been the hot one in all the major Duolingo online communities in China.

 

The Criticism

The criticism mainly comes from two kinds of people.

One believes in machine learning can rule the world.

The other trusts Duolingo’s magical power.

The funny part is.

Both of them do not learn English from Mandarin.

The reason why they truly believe in the success of English learning from mandarin is:

  • They achieved “big progress” in their German Learning from English and Spanish Learning from French.
  •  There should be no exception.
  • We should believe in the big technology change.

Be grownups!

I am not so pessimistic about the future.

And I did not deny the whole learning model of Duolingo.

I am just sharing my observations and we can only get progresses by overcoming the limitations.

The huge differences between different language structures are the reasons behind.

I’d like to ask another question.

Did you learn English from Mandarin on Duolingo?

 

Who Are Victims?

I’d talked to over two dozens of China English learners on Duolingo.

They are confused and not sure whether this could work for them.

It seems nothing changes and there are many bugs with the English learning from Mandarin.

It is not that fun, to be honest.

I shared some obvious mistakes at the post Is it kidding to use Duolingo to learn English from Chinese? – Sinostep .

I am not sure what big changes Duoling could have now.

The real victims are those Chinese people who want to improve their English through Duolingo.

Anyway, we need to face the reality before solving the technology issue and model problem.

 

China Market for Duolingo

Another victim is Duolingo itself.

English learning in China is a huge market.

Many Chinese spend a lot of time and money on English learning but get poor results.

Duolingo is just a trial for most people.

If Duolingo can really solve the problem, even for the entry level learning.

Dulingo can achieve a great success.

Practices ( Time) will become the final judge.

Three years passed, We did not see any successful stories to learn English from Mandarin.

The real Duolingo users are mainly a small group of zealous fans to be polyglots.

They are good at English and want to learn more European languages.

It is a very limited number of people and a very small niche market.

 

Learning Mandarin Duolingo

What’s the next target language?

In Duolingo, Most people expect Mandarin to be the next target language.

But it is still not the right time.

There are problems in both technology and the model.

 

Chao Magic: Exploring the effective ways to learn foreign languages

I spent years in finding effective ways to learn foreign languages.

And they can be much better than Duolingo.

Best Way to Learn Chinese

 

 

It can also be free.

It is possible if you can follow your study plan and apply Chao Chinese Magic to build your Mandarin Chinese environment.

Of course, there is a more effective way to do it if you can not keep on doing it.

Finding a 1on1 Online Coach at Chao Magic English is a very effective way to make your learning more efficient and faster.

Many people are looking for secrets to learn a new language fast.

The real secret is using the right method and keep working on it.

Chao Magic English: Best Way to Teach English Online in China – Sinostep

Best Way to Learn Chinese – Sinostep

Best Way to Learn Chinese

Best Way to Learn Chinese

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

What is the best way to learn Chinese?

How to learn mandarin fast?

Many Mandarin Chinese learners tried various ways to learn the language but get poor results.

Unlike other roman languages, Mandarin Chinese seems to be one of the most difficult languages to learn in the world.

Are there secrets to master this language within a short time?

Yes, there are.

We found the secrets from teaching English online in China at Chao Magic English.

We applied the same methods in teaching Chinese online and it works very well.

What’s the Secret?

It’s quite simple.

  • We Use Chinese, not learn Chinese.
  • And use it everyday, say, 365 days a year.

The success comes from your long-term commitment.

But what is the magic that you can keep using the language?

Chao Magic Chinese: Best Way to Learn Chinese

We found the magic suitable for Mandarin Chinese Learning as the second language from many real case studies.

You will only devote your time in Chinese learning when you find it full of fun.

The core value of Chao Magic Chinese is 6 methods to learn real Mandarin

The methods are easy to understand and you can use it from Day ONE.

1. Listen to Best Chosen Mandarin Stories & Songs
2. Recite, Retell, and Repeat
3. Write Daily Journals
4. Role Play: Practical Mandarin Practices
5. Enhance Your Chinese Search Skills
6. Talk to Chinese

 

Best Way to Learn Chinese

Chengbao promised to provide illustrated pictures for this post: Best Way to Learn Chinese, this is her note

Make a Plan Before You Start

Design your own study plan and learning style according to your real needs.

  • Do you only need mandarin listening and speaking skills?
  • How much time will you spend on mandarin learning every day?
  • What are possible scenarios that you may use mandarin Chinese?

How to Choose the Mandarin Resources?

You must choose:

  • What you are familiar with.
  • What you are experienced with.
  • What you are interested in.
  • What are relevant to your working scenarios.

and they should be

  • Suitable for your current level.
  • The best materials in this world.
  • Working for your mandarin learning.

What’s More Important? Characters vs. Sentences

We never encourage you to memorize every Chinese character.

But we encourage you to memorize, recite, and repeat useful sentences.

Basic Chinese characters are very useful.

However, it is wasting time, or even worse, harmful to remember every Chinese character.

OK, now let me explain the real magic behind.

Chao Chinese Magic 1: Listen to Best Chosen Mandarin Stories & Songs

We all love stories and songs.

They are great for entertainment.

And they are also wonderful tools to learn mandarin Chinese.

You can learn real life mandarin conversations and expressions through regular listening practices.

It will save you a lot of time if you do it right.

  • You can get better results through 10 minutes proper listening than 2-hour movie time.

The key is to find good quality materials suitable for you current level.

Chao Chinese Magic 2: Recite, Retell, and Repeat

Most mandarin Chinese learners are too shy to open their mouths.

They don’t know what to speak, even though they learned a lot through reading and listening.

Silence is the enemy of language learning.

Many people are not confident enough to use what they’ve learned.

Here comes another magic:

You should Recite, Retell and Repeat.

It is easy for many people to memorize lyrics of foreign songs, even though they’ve got no idea of the real meanings.

Recite: Chao encourages mandarin students to recite some good texts and memorize them.

Retell: You can retell the same story in a different way, in your own words. In this way, we will know you understand what the story tells.

Repeat: Repeat is the secret of long term memory.

Chao Chinese Magic 3: Writing Daily Journals*

Writing Daily Journals is a challenge for mandarin Chinese learners.

It sounds crazy since Chinese learning seems so difficult, especially for beginners.

However, this is a method that Chao found most effective in Chinese learning.

Writing your daily journals in Chinese can help you organize what you have learned.

Us Chinese as much as you can.

You can use what you’ve heard and what you’ve read.

You can rephrase them.

Write daily journals everyday, make it as a habit.

Chao Chinese Magic 4: Role Play: Practical Mandarin Practices*

As a serious Mandarin Chinese learner, you’ve already started listening to stories, retelling the stories, and writing journal everyday.

What’s the next magic?

List all the common scenarios you would probably use mandarin Chinese.

Then, be the guy in your scenarios and do the role play!

  • Rewrite the story and use different 5W1H.
  • Make self-Introduction at Interviews.
  • Be a host in a dinner party.
  • Tell a story on the stage.
  • Make a sales pitch to your potential clients.

This is amazing.

Because this is why you want to learn Chinese.

You want to use real mandarin Chinese in your life, or in your work.

A lot of foreigners have been living in China for several years, but most of them can only say some daily social terms like “Nihao”(你好, Hello) and “xiexie!”(谢谢, Thank you!), even after spending a long time in learning mandarin.

What is the problem?

Because many people never use Chinese in their real life.

Chao Chinese Magic 5: Enhance Your Chinese Search Skills

You are not learning a new language, but learning a new culture.

Make full use of Chinese resources to find what you need.

Understand the difference between Chinese culture and Western culture.

Validate your expressions through search results and it is quick and effective.

Make sure you can survive in the Chinese language environment.

If not, find out why.

Chao Chinese Magic 6: Talk to Chinese

A language is useless if you do not communicate.

Create opportunities to talk to native Chinese.

Chao Magic Chinese does not recommend you to find a language exchange.

Some possible better ways are

  • Be involved in Chinese social network: Weibo
  • Be involved in Chinese instant message tools: QQ & Wechat
  • Be involved in Chinese Q&A platform: Baidu Zhidao etc.
  • Be involved in Chinee forums and communities.
  • Take mandarin classes online.
  • Find an 1on1 mandarin coach online.
  • Talk to native Chinese speaking people you’ve met.

Beginners: How to Start Mandarin Learning from Zero?

For new Mandarin Chinese learners.

You can apply the above magic methods to make big progress in Mandarin learning.

A solid foundation shall be built together with some mandarin learning tools

Basic Elements

  • Pinyin system: helping your pronunciation, esp, the tone.
  • Basic Chinese characters. Step by step, you can start from the very basic Chinese characters. Stroke by stroke, you will learn how to write Chinese in the correct way.

Immersion Learning: Build Your Own Mandarin Environment

The best way to learn Chinese is to use it as much as you can.

Living with Mandarin Chinese as a lifestyle.

Find your own way to build a Mandarin Chinese environment and immerse yourself in it.

Use your mandarin every day.

Apply Chao English Magic in your daily life.

How Long Does It Take to Learn Chinese Fluently?

It really depends on your daily input.

If you can follow the right study plan and devote at least 30 mins a day.

You will find it really easy to use the language and master it in a very short time, say, several months.

DIY or Find a Coach?

Is DIY possible?

It is possible if you can follow your study plan and apply Chao Chinese Magic to build your Mandarin Chinese environment.

There is a more effective way to do it.

Finding a Coach at Chao Magic Chinese is a very effective way to make your learning more efficient and faster.

Chao Magic Chinese: 1on1 Online Mandarin Coaching

Customized study plan for every student.

Tailor made assignments and lessons for every student.

Chao Business School: How Do We Coach Online?

  • 365 Day 1on1 Coaching: Get experienced mandarin coach every day.
  • Study Plan: Customized study plan for every student according to the real situation.
  • Mini Lessons: Online text lessons customized for the student.
  • Assignments: Tailor made assignments, workouts and tasks.
  • Q&A: Questions and puzzles on mandarin learning.
  • Weekly Progress Report: Keep track of progress everyday.
  • Weekly Reviews: Comprehensive comments on the progress.
  • Listening: Dictation is the most effective method. we select suitable audio and video materials for students.
  • Speaking: Recite the story, and retell the story.
  • Writing: Rephrase the story, and write daily journals.
  • Business Mandarin Practices: Improvements on search skills, Email writing, self Introduction, proposal writing, presentations, meetings, and research writing etc.

Special Offer:

Chao Business School 1on1 Mandarin Chinese Coach

  • USD9,000/year, now USD7,200/year
  • USD3,000/year, now USD2,500/quarter
  • USD1,200/year, now USD1,000/month

Chao Magic English: Best Way to Teach English Online in China

Chao Magic English: Best Way to Teach English Online in China

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Why Teach English Online in China?

Teaching English online has a few advantages over traditional classroom teaching.

It’s flexible, efficient, and it’s also becoming a new trend for English learning China.

 

How to Teach English Online in China?

Most Chinese students can not speak or write good English, even after more than 10 years in English learning.

The core value of Chao Magic English is 6 ways to learn real English for Chinese students.

Teaching English Online is possible.

It’s more efficient and cost effective.

Chao Magic English

Traditional English teaching in China schools is proven to be a failure.

Most English learners in China are struggling to find a right way.

At Chao Magic English, English learners in China can improve their English listening, speaking, reading and writing skills within a very short time.

Philips, graduated with an MBA from MIT’s Sloan School of Management, found this model very impressive and promising after checking the online 1on1 coaching interface and detailed communication history. “I’m sure it’s the right and effective way to learn a foreign language.”

“Is it feasible for Chinese learning too?” he followed with this question.

The answer is Yes.

It is the Best Way to Learn Chinese.

We had applied the same methods in mandarin Chinese learning and the result is awesome.

 

What’s the Secret?

It’s quite simple.

  • We Use English, not learn English.
  • And Use English Everyday, 365 days a year.

How Long Does It Take to Learn English Fluently?

It’s really fast if the student can follow the study plan strictly.

Basically it takes at least 30 mins every day.

And every student can get impressive progress after several months.

What’s the Magic of Chao English?

Backed by a consulting team of English experts and cross-border pros.

We found the magic suitable for English learners in China.

1. Story Listening
2. Recite and Retell
3. Writing Daily Journals
4. Practical English Writing
5. Use of English-English Dictionary instead of English-Chinese Dictionaries
6. Use of Google Search

1on1 Online English Teaching in China can be very effective.

1on1 Online English Teaching in China can be very effective.

1on1 Online English Teaching in China can be very effective.

We found the weakness easily through 1on1 Online English Coaching at Chao Business School Magic English 

Chao Business School of Magic English: Best 1on1 Business English Course in China

In Chao Business School, Business English learners can improve their English listening, speaking, reading and writing skills within a very short time.

Online Magic English

With Chao Magic English, Business English learners can learn anywhere, any time without traveling to the classrooms to meet their English teachers.

Effective Goal Setting

We help students set realistic goals and improve their self-confidence.

Business Oriented

It’s real business English.

English learners will be familiar with all relevant business scenarios.

Confidence in Business Communication

Enhancing specific business vocabulary.

Put students ahead of the competition.

1on1 Online Coaching

Customized study plan for every student.

Tailor made assignments and lessons for every student.

How Do We Coach Online?

  • Study Plan: Customized study plan for every student according to the real situation.
  • Mini Lessons: Online text lessons customized for the student.
  • Assignments: Tailor made assignments, workouts and tasks.
  • Q&A: Questions and puzzles on English learning.
  • Weekly Progress Report: Keep track of progress everyday.
  • Weekly Reviews: Comprehensive comments on the progress.
  • Listening: Dictation is the most effective method. we select suitable audio and video materials for students.
  • Speaking: Recite the story, and retell the story.
  • Writing: Rephrase the story, and write daily journals.
  • Business English Practices: Improvements on search skills, Email writing, self Introduction, proposal writing, presentations, meetings, and research writing etc.
Teach English Online in China

Chao Business School: weekly Magic English Assignments for a student

Testimonials

Ms. P, Age 36, Senior Sales Manager, Shanghai

My business English writing had never been improved before I came to Chao Business School.

I had been attended many English schools but Chao Magic English is very different.

Now I know what I should do everyday to improve my business writing.

Persistence and confidence are two biggest benefits I got from Chao Business School.

I can handle my daily emails, and reports by myself now.

And most important is, I have a dedicated coach all the year round.

Mr. W, Age 32, Freelance Sourcing Agent, Shenzhen

It is amazing to decode the secrets of English Communication through Chao Magic English.

With the help of Chao Business School, I improved my freelancing profile, and got better at proposal writing.

The instant change is that I increased my hourly rate from USD15/hour to USD35/hour under the guidance of Mr. Cheng Chao.

And I earned more than USD 10,000 in the past three months.

It is amazing, because this amount is double than my total freelancing income in the past year.

Mr J, Age 28, Owner of a private company, Hangzhou

Chao Magic English is magical.

I can speak and write now.

It is impossible for me do this before I met my coach at Chao Business School.

Now I understand the best way to learn English is to use it in my real life.

In the very beginning, Mr. Cheng gave me many animal stories and daily homework.

Wolf, duck, dragon, goat, monkey…

It seemed so funny and so simple.

But it really took me some time to finish.

They are not that simple when I really want to use them.

My improvements at English helped me a lot in my business.

I am really thankful and I will continue to study hard.

For Chinese Kids: Chao English Magic Castle

Right Concept

We help Chinese kids and their parents understand the essence of English learning.

  • How important is English
  • What is the role of parents?
  • What the parents should do?
  • What is the real English communication?

Right Methods

Many Chinese parents are misled by English training schools.

We are working through our 1on1 online coaching, membership club sharing and Chinese social media to show them what are the effective ways for their kids.

Perseverance

Your English will be perfect when using English becomes your habit.

Most failures lies in the lack of interests and a good environment.

Why Online Teaching?

Offline teaching is not effective and wasting time.

What you need is daily use of English, instead of one lesson every week.

Younger Kids: Involvements of Parents

The success of mastering English for Chinese kids lies in a good English learning environment.

For younger kids, Parents are the key to this.

Students Aiming for Better Grades

We truly believe our students can achieve better grades with much less time.

And we go way beyond than the test grades.

Love It and Use It

Your Child will love English and Use it in real life.

It is not just a class, or a test in the school.

 

Level 1: Magic Castle Online Club

Join the club, and study together with other Chao Magic English learners.

As a parent, you will know what to do and how to guide your kids.

At Magic Castle Online Club, you will get

1.) Magic English Tips

My Promise: One English Magic Tip Everyday

What can the magic tips be?

  • Typical questions and answers
  • Mini lessons on specific subjects

2.) Assignments & Review

  • Today’s assignments
  • Analysis

3.) Community Sharing

It is a sharing community.

You can share your progress with other magic learners.

  • What did you listen today?
  • What did you speak today?
  • What did you read today?
  • What did you write today?
  • What did you learn today?
  • Write your English journal
  • What is your progress on English learning?

In the meantime, you can get updates from many other magic learners on the same.

4.) Q&A

You can ask questions and get guidance on effective Magic English learning.

 

Level 2: Magic Castle 1on1 Online Coaching

Customized study plan for every student.

Tailor made assignments and lessons for every student.

How Do We Coach Online for Chinese Kids?

  • Study Plan: Customized study plan for every student according to the real situation.
  • Mini Lessons: Online text lessons customized for the student.
  • Assignments: Tailor made assignments, workouts and tasks.
  • Q&A: Questions and puzzles on English learning.
  • Weekly Progress Report: Keep track of progress everyday.
  • Weekly Reviews: Comprehensive comments on the progress.
  • Listening: Dictation is the most effective method. We select suitable audio and video materials for students.
  • Speaking: Recite the story, and retell the story.
  • Writing: Rephrase the story, and write daily journals.
  • Practical English: Learn something useful.
An English Poem by a 6-year old Chinese Girl from Chao English Magic Castle.

An English Poem by a 6-year old Chinese Girl from Chao English Magic Castle.

Testimonials

Ms. Lisa, Age 32, with a 7 year old son, Sales Manager, Guangzhou

Chao Magic English is Amazing.

I followed all the methods shared by Mr. Cheng and it works.

Now I am clear what I should do every day with a good plan.

and my 7 year old son is very excited to learn English every day after school.

I believe that he take this as a game, instead of learning.

Mr. Zhang, Age 37, with a 12 year old son, VP, Shanghai

Chao English Magic Castle is meaningful for both my son and myself.

Eason, my son, was enrolled in one of the best middle schools in Shanghai.

Eason have been learning at Chao Magic Castle for half a year.

And his improvements on English is too impressive to believe.

Now Eason can start speaking English without hesitation, and he is confident in expressing himself.

He loves Mr. Cheng and his teaching methods.

Ms. Zhou, Age 36, with a 8 year old girl, New immigrant, Toronto, Canada

Finally I realize what Mr. Cheng said to me are true.

Now Tabitha is getting fast progress here in the school here at Toronto.

Patience is what I really need right now.

I am improving my English too.

Chao’s English Magic is very effective for Chinese learners and it’s especially useful to build my confidence.

 

 

Top 10 Online Chinese Mandarin Courses

Top 10 Online Chinese Mandarin Courses

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

1. Chinese for Beginners: Mastering Mandarin Basics in 4 hours

Learn to communicate in Chinese from scratch; make your life in China easier; learn about Chinese language and culture.

2. Chinese Online Mandarin courses in 7 days – Perfect for Beginners

Learn Mandarin Chinese in fun and interactive ways with Ned!

3. Speak Mandarin in 1 Month

Apply these Quick Steps and Speak Mandarin INSTANTLY!

4. College Mandarin Chinese on Your Own advanced Level 1

learn one semester’s advanced college Chinese curriculum in just one months and save 6000 dollars of tuition

5. College Mandarin Chinese on Your Own Advanced Level 2

Learn one semester of advanced Chinese in just one month and save 6000 dollars of college tuition

 

6. New Concept Mandarin-A New Way to Learn Chinese with Julia

Learn Chinese with top Mandarin teacher in a fun and easy way

7. wtf mandarin – Beginner Conversational Chinese

English to Chinglish to Chinese – learn to speak basic Mandarin in 4 hours

8. Mandarin Chinese Pronunciation: Learn to speak like a native

Mandarin tones and pronunciation course for speakers of all levels.

9. Learn these first! 1917 basic Chinese (Mandarin) phrases

Learn 1,917 basic phrases with this course, and you will be able to express the things around you in Chinese language.

10. Beginner’s Mandarin Chinese

A brief intro for the complete beginner

 

 

 

Chinese Business Etiquette 101 for Doing Business in China

book-Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Chinese Business Etiquette 101 for Doing Business in China

Chinese Business Etiquette 101 for Doing Business in China (Photo by Chao: a Chinese Banquet at a small town in Zhejiang Province)

This is the most comprehensive collection of Chinese Business Etiquettes on the planet.

What is the best part?

All of the tips in this 101 guide are from my real consulting business.

And they are 100% actionable.

I coach my clients on these tips in their strategic market entry planning and the real business development.

So if you want to do better business in China, check out this guide.

 

Chinese Business Etiquette: First Lesson to Do Business in China

Look!

With the large and prosperous market, China could be your most lucrative country to do business in.

But it is a big challenge to understand Chinese business culture.

The truth is, it is always misunderstood by the people outside China.

Successful entrepreneurs know the first lesson of doing business in China is to:

Learn Chinese Business Etiquette

In Ultimate Guide to Finding Your Profitable Niche Market in China, when you start following my 7-Step Formula  to uncover your profitable business opportunities in China,

You’re probably wondering:

How different are Chinese people doing business from western people?

In this article, I’ll reveal the cultural differences behind the common business activities in China.

They come from my real life consulting practices with my overseas clients.

If you want to share any stories, let me know!

Here we go.

 

Table of Contents

Continue reading

How Misunderstood is China by the Outside World?

How Misunderstood is China by the Outside World?

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Most people coming from outside China admit China is totally different from what they think before they really arrive.

Seeing is believing.

Assumptions are always wrong.

I am running a consulting firm in Shanghai and meeting my clients in real life from time to time.

They always keep asking questions since there are too many cultural differences and unexpected things in their eyes.

I wrote a complete guide on Chinese Business Etiquettes and it should be the most comprehensive collection on this planet:

Chinese Business Etiquette 101 for Doing Business in China – Sinostep

What is the best part?

All of the tips in this 101 guide are 100% actionable and from my real consulting business.

So if you want to do better business in China, check out this guide.

Here are some frequent questions I have been asked:

  • Do you use the same language as Taiwan?
  • What is the average salary in China?
  • Why there is no cold water in their company?
  • What did they say in their small talks?

These are quite normal questions and I can explain quite well.

But there are always interesting questions coming, the most typical one is:

Do you eat dogs?

I really don’t know why most foreign guys will ask these same questions again and again.

In some places, yes, there are some people eating dog meat, but most Chinese don’t eat it.

And eating dogs is also a controversial issue among Chinese people.

some similar questions are like this

  • Do you eat cats or rats?

To be honest, I don’t know.

 

Sounds interesting?

Let’s see how Chinese use their hands to signify number 8.

Chinese number gesture of 8

The thumb and index finger make an “L”, other fingers closed, with the palm facing the observer.

A client told me an embarrassed story.

Once he went to buy steamed stuffed buns,

he want two buns and make a sign like what I did in the picture above.

The Chinese vendor sold him eight instead of two.

“YES” Sometimes Means NO

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From $5/hour Job on Upwork to My Million Dollar Cross-border Consulting Business

From $5/hour Job on Upwork to My Million Dollar Cross-border Consulting Business

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

I had been working on upwork since 2011, starting from $5/hour job as my entry strategy, and now I am ranking among the very few top earners from China.

In the past 5 years. I was invited to more than 10 countries, including USA, France, Belgium, Mexico, Thailand, for business travels and it is amazing and I really enjoyed working in this way,

After I earned around $100,000 from Upwork, my own consulting business is established and I am not dependent on freelancers’ marketplace.

From time to time I can still get pocket money for some interesting projects from marketplaces like Upwork.

I got many interviews from website, magazines, companies when more people in China knew my stories.

I was also invited to Zhihu, the Largest Chinese Knowledge Sharing Platform, yes, similar to Quora, to run a column on Freelancers and Startups.

Last November, I was invited to share my insights into the freelance business and advice for Chinese cross-border freelancers on Road of Chinese Freelancers: Online Roundtable Meeting at Zhihu.

My First Job on Upwork

It took me years to get my first job upwork.

I am not kidding.

First, it is quite difficult for non-English speakers to understand the game rules.

Second, I also doubt whether it could be a goldmine in freelancers’ market place while zhubajie, China’s biggest freelancers’ marketplace gave me very poor impression since most people can not earn a decent living from it.

After I registered my accounts on odesk/elance/freelancer etc. I set my hourly rate to be USD30 in the very beginning, sent some proposals, there were some replies, but the competition was so fierce and I could not get any job.

I don’t think I have very special skills at that time, so it was quite hard to persuade clients to click the “hire” button.

I am starting on sending proposals to English-Chinese translation jobs and website design jobs.

My competitors are everywhere, especially from India, Philippines.

It is ridiculous for an Indian guy to take English-Chinese translation jobs from western clients at a low price and then outsource to a Chinese freelance translator at an even lower price.

I don’t want to play such games.

But I really want to know how those successful freelancers can earn so much.

I changed my mind.

First I should learn how it works. Then I can make a living from it.

I chose the most simple and easy strategy

Lower my price!!!

My first job on odesk, I just took this snapshot from upwork this morning to write this part.

Yes, I started the job from USD5/hour from a German client.

It was really a very happy experience since it works for me for the first week when I adopted the new strategy.

It gave me great confidence and I was willing to devote more time on odesk.

Second Job, Third, and More… and My Hourly Rate Increases

When you got the first job, you are among the top10%

About 90% of upwork freelancers never earned a penny from the platform.

You are truly started from this moment.

It is happy to see my second job coming in, and third, and more jobs.

And I set a pricing strategy for myself.

Increase your hourly rate every month, if not every week.

And this is what I did, exactly.

I charged USD20/hour from Nov. 2011.

I charged USD35/hour from the end of 2012.

I charged USD55/hour from Mar. 2014.

Now I set the price to be USD300/hour.

Planning My Consulting Business

When your hourly rate increases, you can work less and earn more if you balance the work and life.

Before you can lead a decent freelancing life.

It is imperative to use your brain to think and plan in the early stage.

I started to build my own Consulting business from Day One when I got my first job on upwork.

It seems very promising since we can see so many potential clients out there.

I know it is a bouncy bumpy road, but it is worth trying.

I built a website based on WordPress and started writing blogs first.

Initial Questions

Every day I am asking myself the following questions.

  • What are their problems to solve?
  • Why do they have these problems?
  • How can I help them?
  • What should I prepare?
  • How to persuade them to trust me?
  • What are the fun parts?

Research & Learn, Not Just Work

To be honest, it is quite busy when I started accepting more and more jobs from upwork.

When you are charging the hourly rate at about USD25–35/hour, an affordable rate for many clients, you don’t need to worry too many new jobs if you have an established profile.

  • Make an attractive profile

Make your profile attractive to potential clients.

List your successful cases you are proud of.

Make your profile easy to read.

  • Think as your Customers

You can win the heart of the customer when you think in their way.

Elaborate your skills and how you solve problems of others.

  • Standing out from the Crowd

Remember, only 10% freelancers got their jobs on marketplaces.

Study those successful ones and average ones, compare the differences.

Improve your profile all the time, and ask people to read and get their feedback.

  • Try to get your first job as soon as possible

Only when you get your first job, you can start your real journey.

Be serious with every proposal you sent for the first job.

You can tell them your situation and even consider to give some discount.

Even if it is a simple job, it is a good start.

Tips to Be Better

When you get more and more jobs.

Think how you can make better, here are some useful tips

  • Never Stop Learning, Find Your Potential

Try different possibilities and meet with different clients.

Accept challenges.

You can learn a lot from the real work, even something you had never tried before.

Find the most needed skills and learn them.

  • Find your niche market

After various trials and tests, you will find what you would love to work on, and where is your market.

  • Craft your English writing

Most freelance work needs remote communication.

Both English writing and speaking skills are very important, especially writing.

Learning how to make your English writing persuasive.

Write better proposals, profiles, emails, reports, message communications, etc.

It is not an easy job, but worth your time.

Your persuasive words are your weapons and your best salesman.

Actually, I am also helping my overseas clients in Chinese copywriting: 10 Fundamental Rules For Writing Killer Chinese Web Copy, and helping Chinese customers to make better English web copies.

Build Your Personal Brand

  • Use your real name

I don’t understand why some freelancers prefer uploading fake pictures to pretend as an attractive girl to win jobs.

It is not a dating business, but building your real startup business.

My advice is to use your real name with professional real pictures.

Don’t use cartoons, don’t use nicknames.

Trust is the top issue when talking about the business. Only when people trust you, they will hire.

  • Testimonials

Good testimonials are your best advertisements.

Be sure to win good ratings and recommendations.

I admit, not all clients are good, but most clients are kind and will give true opinions.

Build your solid online reputation and people will come for you.

  • Share your experiences and expertise

Don’t hide your expertise, write them down and share them.

It is awesome to know more friends and get more business opportunities after I began writing my blogs (both English and Chinese), attending conferences and roundtable meetings, accepting interviews and even writing eBooks and China business guides etc.

Running My Own Consulting Business

I’d say I gained many experiences from freelance marketplaces and it means like my startup boot camp.

I polished my writing and speaking skills, realized my potentials and found my own niche markets which I love.

  • Improve My Writing & Speaking

I improved my English through daily use.

I don’t need to pay a single penny to attend classes.

Speaking English over the phone or face to face meeting needs confidence for non-native English speakers.

We can solve it through working in English.

It also helps my Chinese Writing and Speaking.

Now I write every day and it becomes a habit.

  • My Potential

I found many interesting jobs and learned a lot.

I met up with many kind clients and experienced business consultants.

Working together with these smart guys also help you understand the essence of business.

I know I can do many things which I didn’t know before.

  • My Own Niche Markets

China market is so lucrative that more and more overseas companies are planning their China market entry.

However, many small to medium businesses and startups found it quite difficult to choose the right niche markets in China and could not make a suitable strategy facing the cultural and language barriers.

There are some but not many cross-border consulting firms working in this area.

And this is my chance.

 

  • My 9-Category China Market Entry Services

Now I am offering 9 categories of services to them after a complete analysis of my previous successful projects.

1. China Strategic Consulting

Help clients to develop optimal solutions for their China market entry and growth strategy.

2. Business Development & Sales Solutions

A big challenge for overseas companies in China is the implementation and localization, esp. in the early stage.

I provide business development service for the clients to do the initial big account sales and find potential longterm partners.

I also started a China Sales Starter (CSS) program to help overseas clients to have a quick solution to establish their local Sales team.

My clients can also get China Virtual Assistants to handle basic administrative, customer service, website management, writing and online marketing, trade & sourcing, and sales & research services.

 3. Chinese Content Marketing

Help Customers build their authority with right Chinese content through online reputation managementWeChat marketing, Chinese copywriting, China social media marketing and email marketing.

Customers place Chinese translation orders at www.chinesetrans.com and they find it quite easy to operate.

4. Get a Chinese Name
Get an exceptional Chinese Name for IndividualsCompany, Brand, or Products.

5. China Digital Marketing

Many customers are looking for Baidu PPC and Chinese SEO services too.

6. China eCommerce

7. Trade Service

8. China Corporate Service

9. Creative Design

 

Write Useful eBooks, Guides and Tips for My Customers

I am encouraged to share some stories, guides, and tips to my clients and they enjoyed the reading.

Coaching New Freelancers and Startups

In May, 2017, I started Chao Startup Club, a paid membership Q&A Community under my own name, focusing on startup and freelancing topics.

The idea of Chao Startup Club was inspired by a coder, who planned to start up his own business in the coming year.

I was asked to coach new freelancers and startups to start their own business with my experience.

Chao Startup Club: I Got 9 Chinese Paid Members in the First 24 Hours – Sinostep

My Club Member: From USD10/hour to USD32/hour at UpWork within 3 weeks.

Within only three weeks, I answered about 60 questions and successfully helped a club member win 2 new projects and increased her hourly rate from USD10/hour to USD32/hour at UpWork.

Be Confident and Start Your Smart Working Now!

Cheng Chao

Senior Partner

SinoStep – China Market Entry Strategy and Implementation Expert

My Story Published on China Daily

ZGRB201701111540

My Story Published on China Daily

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

It’s really a surprise today to see the picture of my daughter and me together on China Daily, they did not tell me there will be a picture:)

Emily, my 6-year old daughter mentioned in the story, was so excited to see herself in the newspaper.

I’d been on a phone interview last month with China Daily and talked about my consulting business (www.sinostep.com) and my life. The income part actually refers to the early days of my own business. It would be better if they let me check the article before the official publishing:)

The reporter asked me why I can grow from a $5/hour cross-border freelancer to an established strategic consulting business? Is there any secret?

My answer:

It is simple: helping foreign clients find and verify their profitable niche markets in China.

Apart from my China Strategic Consulting Service, I am also running my Chinese column in Zhihu , and a WeChat public account (taohaibaobao), where I write articles sharing my stories and experience as a startup in cross-border consulting business. Chinese freelancers often come to seek for advice on how to become a successful freelancer with a decent life.

China Daily was established in June 1981 and has the widest print circulation of any English-language newspaper in China (over 200,000 copies per issue, of which a third are abroad).

ZGRB201701111540

China Daily - 20170111

Flying experience in My US Travel

Flying experience in My US Travel

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

My Flight to LA was Cancelled

On my flight from Shanghai to Los Angeles

Qunar

I booked my flight from PVG to LAX on Qunar and it was scheduled to departure in the evening on Oct. 17. 2016.

The airline is United Airlines. I went to their official website and booked the seats. Everything was perfect.

In the morning of Oct. 17, about 9 oclock in the morning, I got a call from a Qunar customer service representative, telling me my flight UA199 was cancelled, without knowing the reason as he claimed.

This guy does not sound like a professional customer service representative, and he spoke in a very strong accent which is quite rare in decent companies.

Because there were so many scamming stories about air tickets and poor experiences on online OTAs, I decided to verify this with the airline.

The flight status of UA199 was shown cancelled on United Airlines official website united.com, what to do next? No one tells me what to do.

The funny thing is, UA199 tickets could still be bought in several online travel agencies. And this lasted till its scheduled departure time.

I called the Qunar representative and they tell me they will handle it and come to me ASAP. ASAP sounds quite silly in this situation.

I did not even finish my packing for the travel, and all the appointments had been arranged in the States.

There was no response within 30 mins, so I called them again to another agent. repeating my story again, and again. And the response was still very slow.

Actually they came back to me later after I called UA, and it was funny that Qunar told me that they can not solve it and I should call UA to change my flight.

Refund from Qunar

Refund from Qunar

20 days later, I got the refund for the ticket from Qunar. This is really not good.

 

United Airlines

UA website: flght status

UA website: flght status

The customer service representative is a lady with a sweet voice, in Cantonese accent, but good mandarin.

She was quite polite and professional, making an apology and help me check the possible flight I can change to.

The problem is that there are not many choices, they can not change to other airliners like America Airlines or Delta but only their own, which means I should put off my schedule to fly the next day or take a longer tranfer flight, either way I would miss one day.

I prefer checking other airliners for the same day flights.

United Airlines promised to provide full refund if I decide to buy tickets from else where, but there will be no extra remedy, which sounds not reasonable and I really didn’t have time to argue on this.

 

New Flight, Not 787, No Free Seat

I didn’t want to buy tickets from Qunar anymore,

But, new problems came too 🙂

 

America Airlines

There is an earlier flight for me to book on AA.

American Airlines Chinese website loading all the time.

American Airlines Chinese website loading all the time.

I tried many times, but the website was just loading and loading.

I tried to load it on mobile phone, it was the same.

Forget it!

I checked the site today when I am writing this blog, the site is working.

 

Delta Airlines

It seems like a lesson for me to learn how to use the websites of all US airlines.

Now I was on the website of Delta Airlines.

Everything seemed fine, and it supports Chinese, too.

But (Again!), I could not finish the registration after at least 10 times trials, and I could not figure out the reason why.

Tried many times but failed with the registration on Delta Airlines Chinese website.

Tried many times but failed with the registration on Delta Airlines Chinese website.

They system told me either wrong address, or wrong phone number, or something else, just can not continue to the next step.

Who will use this website? I changed my strategy and set the website language to be English.

Tadaa, It worked

It just took me 20 seconds to complete the registration. I just could not imagine who did the Chinese website localization for them and who had successfully registered in the Chinese interface.

I bought tickets, but I have to pay extra for the seats so Leo and I can sit together.

Now we could follow my previous schedule, the departure time was slightly earlier than UA199.

Insurance Company

I bought the travel insurance from Starr Insurance. The policy covers a lot of things including delays and cancellations, but not the situation like mine.

 

Flying over the Pacific Ocean

The best flying experience for me is that I can keep my mobile phone on all the time.

The best flying experience for me is that I can keep my mobile phone on all the time.

The best flying experience for me is that I can keep my mobile phone on all the time.

It is interesting to feel the diversities in the international flights.

Most flight attendants here at Delta are aunties and grandmas, which is quite different than in other airliners in Asian countries.

The planes flew really fast and it took only a little bit more than 9 hours to arrive at LAX.

In the Delta plane from PVG to LAX

In the Delta plane from PVG to LAX

Domestic flights in US

SouthWest

We flew twice with Southwest during this travel.

Southwest is so popular in the States and taking its flight seems really like taking a bus in the air.

I was quite surprised by its open seat policy and a late check-in means you would not have much choice in finding a good seat.

It is easy to find some movies, dramas or live TV and you can watch just on your phone.

Southwest Airline plane

Southwest Airline plane

Southwest Airlines: open seat policy

Southwest Airlines: open seat policy

From Los Angeles to El Paso

Several American uncles are working as flight attendents.

They always simile, telling jokes all the time, making the short fly full of fun.

It seems there were only two asian faces in this flight.

One uncle asked me for a favor to help switch the language setting from Chinese to English for the new ipad the company gave him, it had been a week and he could not find someone to fix this.

I found it actually was Japanese but I managed to do it. When I told him it was Japanese, the uncle was really surprised how I can solve the problem.

Flying above the desert, we can see clearly what it is in the ground. Route No. 10 is there, We’d spent quite a long time on it in the next few days.

Flying above the desert, and Route No. 10

Flying above the desert, and Route No. 10

El Paso

El Paso

From Atlanta to New York

The best time for this journey is that I have got the best view of Philadelphia and New York City from above the sky. I have a bird’s view on the whole Manhatton, it is so real and so close. I can even the statue of Liberty.

heading for New York

heading for New York

bird's view on Manhatton

bird’s view on Manhatton

bird's view on Manhatton

bird’s view on Manhatton

Fly Over Canada, Russia

China Southern Airlines: Boston to Shanghai

It felt like being back China when you passed the hatch door.

It is a Chinese Arline and almost all of the passengers are Chinese.

The whole return journey was in the night, and took 15 hours, much longer than the flight we came to the States.

We don’t have WIFI, and I can not use my mobile phone.

There are not much choice in the movies. However, many people like them since there are Chinese subtitles.

China Southern Airlines from Boston to Shanghai

China Southern Airlines from Boston to Shanghai

Flying across Canada and Russia

Flying across Canada and Russia

 

Jet Leg

I felt nothing when I came to the US after the long distance fly.

But it was totally a different experience to be back.

I got up at around 3 or 4 oclock every morning in the first week.

 

2016 Singles’ Day: World’s Biggest Shopping Event

2016 Singles’ Day: World’s Biggest Shopping Event

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

This Thursday evening, the eve of 2016 Singles’ Day (Nov. 11, 2016), there is not much traffic on the streets.

Chinese consumers were busy collecting coupons, searching and adding products into their shopping carts.

Deep Discounts

Online shopping discounts encourage consumers to spend more on this special day, sales have already outdone Black Friday and Cyber Monday sales in the U.S. in the past years.

New Record on Sales This Year on 2016 Singles' Day

New Record on Sales This Year on 2016 Singles’ Day

Task of the Year Before Sleeping

After midnight, it was 24 hours fight to empty the shopping carts of different online shopping sites.

In less than 52 seconds, 1bn yuan (US$147million) of products had already been sold through Alibaba’s platforms. The same amount of sales had been sold through mobile devices took only 57 seconds.

It has been really like a holiday, entirely devoted to online shopping and sales.

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