Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
see Chao's Bio
Latest posts by Chao Cheng (see all)
- Chinese Website Launch Checklist - February 27, 2017
- Chinese Business Etiquette 101 for Doing Business in China - February 21, 2017
- How Misunderstood is China by the Outside World? - February 20, 2017
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Sinostep represents several large Chinese roasters to buy pecans and other tree nuts directly from farms in USA, Mexico, South Africa and Australia.
In this pecan selling season, we headed to USA and Mexico to inspect our ordered pecans, visit some orchards and meet new partners.
As I mentioned in Potential vs Challenge: A glance of China pecan market, nowadays more and more Chinese buyers send people to orchards directly to understand what exactly happen in the market, this is an opportunity for overseas pecan growers and Chinese buyers to establish a more close relationship.