Chinese Digital Marketing

Chinese Digital Marketing

Chinese Website Launch Checklist

book-Chinese Website Launch Checklist

Chinese Website Launch Checklist

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

You are probably quite stressful when launching a new website in Chinese.

Building a website that can sell in China requires a fully localized Chinese web design.

A couple of things could go very, very wrong if you are not aware of the basic rules.

Well, today you’re in for a treat because I’ve put together a complete list.

This checklist will be helpful for you to avoid unnecessary costs and some common mistakes, esp. when you do not have much knowledge about the China market and the internet situation.

It is the major part of our Chinese Website Expert Review.

You can run the checks for your new Chinese company websites, landing pages, and apps since same rules can be applied.

36 Things to Check Before Launching Your Chinese Website

Checklist before you launch your Chinese website

Checklist before you launch your Chinese website

Chinese Marketing Check

  • 1. Target Market    ✓
  • 2. Language    ✓
  • 3. Keywords    ✓
  • 4. Analytics Installation    ✓
  • 5. Webmaster tool    ✓
  • 6. Onsite SEO    ✓
  • 7. Hosting    ✓
  • 8. Domain    ✓
  • 9. Branding    ✓

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New Policy Change to Open Your Baidu Advertising Account

New Policy Change to Open Your Baidu Advertising Account

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

 

Now You need to provide more materials to open your new Baidu Advertising Account.

China recently announced a new and stricter set of guidelines for online advertising.

And Baidu has taken a more strict submission process not long before.

New Policy Change to Open Your Baidu Advertising Account

New Policy Change to Open Your Baidu Advertising Account

 

For Foreign Clients

The previous guide of How to Open a Baidu PPC Account For Foreign Clients is still valid.

You just need to step further.

Here is a checklist for your reference

Official Company Registration Document

  • The certification must include this information: Name & Registered Office and Company Number.
  • Government documents also valid for application: Tax bill
  • Company Name Change Paper : If your business has ever changed a name, then provide both the original document of registration and any updated versions.
  • If you can not provide the original document, please provide the photocopy with your handwritten “consistent with the original”, company seal and signature of the legal representative.
  • Chinese Translation of said document (SinoStep will provide translation service)

Local Government Official Website Search

  • Screenshot of the final query page at local government official website
  • Please provide the page with your handwritten “consistent with the original”, company seal and signature of the legal representative.
  • The link of the local government official website query page.
  • Chinese Translation of said document (SinoStep will provide translation service)

Homepage of the Site You will promote

  • Homepage screenshot of the URL you will promote.
  • Please provide the page with your handwritten “consistent with the original”, company seal and signature of the legal representative.
  • The URL
  • Chinese Translation of said document (SinoStep will provide translation service)

Additional Qualification Documents

Choose one of the following

  • Fortune 500 company
  • Notarized certificate
  • ALEX top 500 website
  • Public listed company
  • Bank transfer records to the agent

and

  • Screenshot or the search result and URL of the mentioned qualification.
  • Chinese Translation of said document (SinoStep will provide translation service)

 

Indicate the Ownership of the Website

The about us or contact us page must include:

  • Full Registered Name for the company
  • Company Address
  • Phone Number

 

What’s Behind?

  • The account approval will take a little bit longer, please be more patient.
  • Leave a little more time to prepare your documents.
  • The Chinese online advertising market will be more regulated.
  • Most accounts will be verified, if we prefer not say “ALL”
  • Follow the new advertising law in setting up your ads ideas and text.

Let’s chat if you want to start your Baidu advertising.

Top 20 Must Have Apps for Travellers and Expats in China

Top 20 Must Have Apps for Travellers and Expats in China

Mobile Internet is revolutionizing the way we travel, and this is more true for travellers and expats in China.

We’ve rounded up the favorite apps to make your China life much easier.

20 Must Have Apps for Travellers and Expats in China

20 Must Have Apps for Travellers and Expats in China (Photo by Chao: Century Avenue, Shanghai)

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How to Open a Baidu PPC Account For Foreign Clients

How to Open a Baidu PPC Account For Foreign Clients

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

For western businesses who are new to Chinese digital marketing, it is quite complicated to handle the the process to set up a Baidu PPC account.

Usually it takes about 2-4 weeks to set up a Baidu PPC account if all documents required are ready.

How to Open a Baidu PPC Account

How to Open a Baidu PPC Account

Here are the most important document & website requirements for foreign clients:

PDF download  How to Open a Baidu PPC Account for Foreign Clients Continue reading

Chinese Digital Marketing Tools

Chinese Digital Marketing Tools

Chinese Digital Marketing Tools

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest popular Chinese digital marketing tools

Now we are releasing the updated list of the most popular resources for Chinese digital marketing.

Making your Chinese Digital Marketing easier

Chinese Digital Marketing Tools

SinoStep: Chinese Digital Marketing Tools

Chinese Search Engines

Chinese Webmaster Tools

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Webchat Moments: First Series of Ads Released

Webchat Moments: First Series of Ads Released

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

bmw First series of Wchat moments ads were released at around 20:00p.m. on Jan. 25, 2015,  and it quickly became the hottest topic on China social media.

The 3 advertisers are BMW China, Vivo Mobile Phone and Coca Cola. Unlike the official testing ads by Wechat Team, these 3 ads could be seen by selected wechat users. Continue reading

Basics to understand China’s mobile app market

Basics to understand China’s mobile app market

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

China is becoming the next battlefield for global app makers.

Many foreign app developers are excited about the market opportunity in China, while they barely know nothing about this special market.

Why China Mobile App Market is Different?

Research on Google Play or the iTunes App Store works well for almost every market in the world.

However, it’s not working in China.

Continue reading

Do not ruin your Chinese SEO by common mistakes

Do not ruin your Chinese SEO by common mistakes

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

After you launch your Chinese website,the most important job is to implement your Chinese online marketing strategy.

Most people think they can win at China SEO, especially when they had experience about English SEO.

I will show you common Chinese SEO mistakes that will ruin your online marketing efforts.

Do not ruin your Chinese SEO by common mistakes

Do not ruin your Chinese SEO by common mistakes

Continue reading

SinoStep Chinese Online Marketing Campaign Guide with New Launch Coupon

SinoStep Chinese Online Marketing Campaign Guide with New Launch Coupon

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

It’s never been so easy to start your Chinese Online Marketing Campaign now.

Now, Sinostep China Marketing team provides an easy way to tailor-made your Chinese online marketing campaign.

 

SinoStep: Customize Your Chinese Online Marketing Campaign: Choose Language, Target Market, Service Length and Service Level

SinoStep: Customize Your Chinese Online Marketing Campaign: Choose Language, Target Market, Service Length and Service Level

Continue reading

Chinese Domain Name is now open to register

Chinese Domain Name is now open to register

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

You are considering register a Chinese domain name for your business in China market?
You may find good names with .CN, .COM.CN, or .NET.CN to fit for your .com domain name.

It’s very difficult before to register a .CN domain name!
However, due to the recent policy changes, Chinese Domain is now open for foreign bodies (either companies or foreign individuals) to register, previously it’s limited to Chinese companies only.
Please understand it may still be restricted to some extent.

Chinese Domain Name

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