Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
see Chao's Bio
Latest posts by Chao Cheng (see all)
- Chinese Website Launch Checklist - February 27, 2017
- Chinese Business Etiquette 101 for Doing Business in China - February 21, 2017
- How Misunderstood is China by the Outside World? - February 20, 2017
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You are probably quite stressful when launching a new website in Chinese.
Building a website that can sell in China requires a fully localized Chinese web design.
A couple of things could go very, very wrong if you are not aware of the basic rules.
Well, today you’re in for a treat because I’ve put together a complete list.
This checklist will be helpful for you to avoid unnecessary costs and some common mistakes, esp. when you do not have much knowledge about the China market and the internet situation.
It is the major part of our Chinese Website Expert Review.
You can run the checks for your new Chinese company websites, landing pages, and apps since same rules can be applied.
36 Things to Check Before Launching Your Chinese Website
Chinese Marketing Check
- 1. Target Market ✓
- 2. Language ✓
- 3. Keywords ✓
- 4. Analytics Installation ✓
- 5. Webmaster tool ✓
- 6. Onsite SEO ✓
- 7. Hosting ✓
- 8. Domain ✓
- 9. Branding ✓