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How to start your digital marketing in China

How to start your digital marketing in China

Every week, I'd get several inquires asking for a strategy to start their digital marketing in China.

Most people are busy in requesting ready SEO, PPC, or SMM service packages.

Yes,  it's convenient to go with ready solutions.

But that is not the best way to start.

Why Is Your Digital Marketing in China Not Working?

Many companies start their digital marketing in China without a strategy.

If you are the one of them, you would understand the following simple facts after 6 months, one year, or even longer.

  • Your Chinese website is not fully localized
  • You are not on the right channels / platforms
  • You are bringing low quality traffic that would never bring results
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    You are following the western way to do digital marketing, but here is China

So, is there any way to change this?

Continue Reading
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What’s the Best Way to Promote My App in China?

Best Way to Promote My App in ChinaHow to promote my app in China? Promoting apps in China is a challenging task for overseas developers. Basically social network is cost effective and you can get the most out from a good Chinese online reputation management.   Best Ways to Promote Apps in the China Market Here I am sharing the best ways to promote your […]
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Baidu’s 100 Ranking Factors-A Complete China SEO Guide

Rank Your Chinese Website Higher with China SEO China SEO is full of challenges for foreign website owners and digital marketers. If you’ve ever wondered: “How do I rank higher in Baidu?” “What’s the best way to optimize my website for China market?” “Should I still target keywords? Or look for topics instead?” This is a […]
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How do I create a WeChat account with a QQ number?

You need a mobile phone number to create a WeChat account with your QQ.

The mobile number could be only used for registration purpose.

You can hire a China virtual assistant to do this for you, or you can use any mobile phone number that Tencent supports.

create a WeChat account with a QQ number

Steps

  • login page, click “Sign Up”.
  • Nickname, mobile phone number, password, avatar, Click “ Sign up”.
  • confirm the mobile phone number, click “OK”.
  • You will get the verification code from WeChat, input it in the blank.
  • Choose if you want to add contacts in address book, or just skip it.
  • Click “Link QQ to find more friends” in the WeChat interface.
  • Input your QQ number and password.
  • Finish the Link, back to Home, click “Me”-”Setting”
  • Click “Phone”, Then Click “…” on the Top right
  • Click “Unlink ” to unlink the mobile phone number.

Tadaa… Now you can use QQ to login WeChat directly.

 

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New Policy Change to Open Your Baidu Advertising Account

 

Now You need to provide more materials to open your new Baidu Advertising Account.

China recently announced a new and stricter set of guidelines for online advertising.

And Baidu has taken a more strict submission process not long before.

New Policy Change to Open Your Baidu Advertising Account
New Policy Change to Open Your Baidu Advertising Account

 

For Foreign Clients

The previous guide of How to Open a Baidu PPC Account For Foreign Clients is still valid.

You just need to step further.

Here is a checklist for your reference

Official Company Registration Document

  • The certification must include this information: Name & Registered Office and Company Number.
  • Government documents also valid for application: Tax bill
  • Company Name Change Paper : If your business has ever changed a name, then provide both the original document of registration and any updated versions.
  • If you can not provide the original document, please provide the photocopy with your handwritten “consistent with the original”, company seal and signature of the legal representative.
  • Chinese Translation of said document (SinoStep will provide translation service)

Local Government Official Website Search

  • Screenshot of the final query page at local government official website
  • Please provide the page with your handwritten “consistent with the original”, company seal and signature of the legal representative.
  • The link of the local government official website query page.
  • Chinese Translation of said document (SinoStep will provide translation service)

Homepage of the Site You will promote

  • Homepage screenshot of the URL you will promote.
  • Please provide the page with your handwritten “consistent with the original”, company seal and signature of the legal representative.
  • The URL
  • Chinese Translation of said document (SinoStep will provide translation service)

Additional Qualification Documents

Choose one of the following

  • Fortune 500 company
  • Notarized certificate
  • ALEX top 500 website
  • Public listed company
  • Bank transfer records to the agent

and

  • Screenshot or the search result and URL of the mentioned qualification.
  • Chinese Translation of said document (SinoStep will provide translation service)

 

Indicate the Ownership of the Website

The about us or contact us page must include:

  • Full Registered Name for the company
  • Company Address
  • Phone Number

 

What’s Behind?

  • The account approval will take a little bit longer, please be more patient.
  • Leave a little more time to prepare your documents.
  • The Chinese online advertising market will be more regulated.
  • Most accounts will be verified, if we prefer not say “ALL”
  • Follow the new advertising law in setting up your ads ideas and text.

Let’s chat if you want to start your Baidu advertising.

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How to Open a Baidu PPC Account For Foreign Clients

For western businesses who are new to Chinese digital marketing, it is quite complicated to handle the the process to set up a Baidu PPC account. Usually it takes about 2-4 weeks to set up a Baidu PPC account if all documents required are ready. Here are the most important document & website requirements for […]
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Chinese Digital Marketing Tools

Chinese Digital Marketing Tools

Latest popular Chinese digital marketing tools

Now we are releasing the updated list of the most popular resources for Chinese digital marketing.

Making your Chinese Digital Marketing easier

Chinese Digital Marketing Tools
SinoStep: Chinese Digital Marketing Tools

Chinese Search Engines

Chinese Webmaster Tools

Continue reading Chinese Digital Marketing Tools

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Webchat Moments: First Series of Ads Released

bmw First series of Wchat moments ads were released at around 20:00p.m. on Jan. 25, 2015,  and it quickly became the hottest topic on China social media.

The 3 advertisers are BMW China, Vivo Mobile Phone and Coca Cola. Unlike the official testing ads by Wechat Team, these 3 ads could be seen by selected wechat users. Continue reading Webchat Moments: First Series of Ads Released

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Basics to understand China’s mobile app market

China is becoming the next battlefield for global app makers. Many foreign app developers are excited about the market opportunity in China, while they barely know nothing about this special market. Why China Mobile App Market is Different? Research on Google Play or the iTunes App Store works well for almost every market in the […]
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Do not ruin your Chinese SEO by common mistakes

After your design and launch your Chinese website,the most important job is to implement your Chinese online marketing strategy. Most people think they can win at China SEO, especially when they had experience about English SEO. I will show you common Chinese SEO mistakes that will ruin your online marketing efforts. Mistake #1: Short-term thinking If […]
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