Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
see Chao's Bio
Latest posts by Chao Cheng (see all)
- Chinese Business Etiquette 101 for Doing Business in China - February 21, 2017
- How Misunderstood is China by the Outside World? - February 20, 2017
- 7-Step Formula to Uncover Your Profitable Niche Market in China - February 12, 2017
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Road of Chinese Freelancers
Road of Chinese Freelancers (https://www.zhihu.com/roundtable/freelancers), a 7-day online round table meeting on Zhihu started from last Wednesday, has already got 26840 followers and 5834566 page views when I started writing this blog, and the numbers keep increasing.
6M views, 26K Followers
As one of the panelists, I was invited to share my insights for the freelance business and advice for Chinese cross border freelancers.
I answered 16 questions, covering opportutinies, skills, experiences, work and life balance suggestions for Chinese freelancers, including my own stories to be a China market entry consultant, several cheetsheets and some tips.
my Zhihu profile: https://www.zhihu.com/people/chaoge
Within only 5 days, I got 856 upvotes, 504 thanks and 3148 bookmarks.
3 of my answers were recommended by Zhihu editors and 3 other answers were published in top threads at Zhihu Daily, a successful app that tens of millions of users open the first in their mobile phone every morning.
Ms. Liu, Zhihu editor, sent me a private message earlier today, inviting me to open a Zhihu column to write on Freelance Business.
This seems interesting.
Popular Cheatsheets, Stories and Questions
We can tell from the number of thanks and bookmarks that people love those cheatsheets.
People are also interested in my real business stories and those in other answers.
I shared some of my interesting services like Get A Chinese Name and there are even some inquiries from Chinese potential clients asking for getting English names for them.
Some people are interested how customers find me to do Market Entry Consulting.
Some freelancers are lack of experience in delivering professional Chinese Website Localization service to their clients.
There are more freelancer translators sending private messages asking for 1 on 1 guide to get more Chinese translaton business, inspired by the Chinese translation store.