Road of Chinese Freelancers
Road of Chinese Freelancers (https://www.zhihu.com/roundtable/freelancers), a 7-day online round table meeting on Zhihu started from last Wednesday, has already got 26840 followers and 5834566 page views when I started writing this blog, and the numbers keep increasing.
6M views, 26K Followers
As one of the panelists, I was invited to share my insights for the freelance business and advice for Chinese cross border freelancers.
I answered 16 questions, covering opportutinies, skills, experiences, work and life balance suggestions for Chinese freelancers, including my own stories to be a China market entry consultant, several cheetsheets and some tips.
my Zhihu profile: https://www.zhihu.com/people/chaoge
Within only 5 days, I got 856 upvotes, 504 thanks and 3148 bookmarks.
3 of my answers were recommended by Zhihu editors and 3 other answers were published in top threads at Zhihu Daily, a successful app that tens of millions of users open the first in their mobile phone every morning.
Ms. Liu, Zhihu editor, sent me a private message earlier today, inviting me to open a Zhihu column to write on Freelance Business.
This seems interesting.
Popular Cheatsheets, Stories and Questions
We can tell from the number of thanks and bookmarks that people love those cheatsheets.
People are also interested in my real business stories and those in other answers.
I shared some of my interesting services like Get A Chinese Name and there are even some inquiries from Chinese potential clients asking for getting English names for them.
Some people are interested how customers find me to do Market Entry Consulting.
Some freelancers are lack of experience in delivering professional Chinese Website Localization service to their clients.
There are more freelancer translators sending private messages asking for 1 on 1 guide to get more Chinese translaton business, inspired by the Chinese translation store.
The 3 advertisers are BMW China, Vivo Mobile Phone and Coca Cola. Unlike the official testing ads by Wechat Team, these 3 ads could be seen by selected wechat users. Continue reading Webchat Moments: First Series of Ads Released
Just a moment ago, we see this testing ads from wechat official account
Ads are part of real life
You can not hide
They were not evil
They just did not understand you
We are trying
to make some change
Design of Wechat Ads on Moments
1. Image + Text: Ads on moments are similar as normal message on moments, multiple images are supported.
2. Link: “view details” link of the ads, linking to the landing page.
3. “Promotion” Text and hide button: “Promotion” is marked on the top-right of the ads and users can hide ads.
4. Comments and likes supported: like normal message on Moments, users can like or comment on message content. Wechat friends can view comments and likes.
Active Social Portal
Wechat Moments has been an important web portal of information.
According to Zhang Xiaolong, the product manager of wechat, 20% users pick subscription accounts. and 80% users are reading at moments.
It is estimated that 5.86 articles were read by each active wechat user on average.
Why “Circle of Friends” is popular
Wechat Moments in Chinese is called 朋友圈 （Circle of Friends), Most people only add friends they are familiar, or at least they know.
People prefer sharing more personal update on Wechat moments than Weibo, and this is just the reason why many Chinese users frequently refreshing Wechat Moments
This is different from Weibo, which is more open, and many strangers can follow you.
Not “Circle of Friends” Anymore?
In the beginning, you will be excited and willing to buy some products from your friends when they recommends something on wechat.
However, what do you think when more and more friends on your “Circle of Friends” become “weishang” (micro online business seller), and spamming your feeds with their products.
This is what happened to Moments now.
Most common products on Moments.
- Imported Food
- Financial products
- Travel products
It will be a challenge for Wechat to balance the needs of the users.
and it’s expected to regulate the existing spamming ads, very soon.
It’s never been so easy to start your Chinese Online Marketing Campaign now.
Now, Sinostep China Marketing team provides an easy way to tailor-made your Chinese online marketing campaign.