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Chao Startup Club: I Got 9 Chinese Paid Members in the First 24 Hours

Chao Startup Club Inspired by a Coder Chao Startup Club is a paid membership Q&A Community focusing on startup and freelancing topics. I started it under my name on Mar. 3, 2017. The idea of Chao Startup Club was inspired by a coder, who planned to start up his own business in the coming year. He read my articles in Zhihu, […]
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How do I know if someone has blocked me on WeChat?

Three situations You were deleted When you visit his/her personal page, there will be thumbnail pictures of the moments in personal album, Nothing will be shown in the moments. She/He blocked you You can see neither thumbnail pictures in the personal page nor anything in the moments. You were blocked, but still in the contact […]
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10 Fundamental Rules For Writing Killer Chinese Web Copy

Writing Killer Chinese Web Copy That Sells More Before you prepare the first Chinese character of your web copy, you must first Know your goal Know where to post Know your target audience Know your product or service Know who will write or translate I Want Chinese Copywriting Service Here are some fundamental rules: Rule […]
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Road of Chinese Freelancers: Online Roundtable Meeting at Zhihu

Road of Chinese Freelancers

Road of Chinese Freelancers (https://www.zhihu.com/roundtable/freelancers), a 7-day online round table meeting on Zhihu started from last Wednesday, has already got 26840 followers and 5834566 page views when I started writing this blog, and the numbers keep increasing.

Road of Chinese Freelancers : online roundtable meeting at Zhihu
Road of Chinese Freelancers : online roundtable meeting at Zhihu

6M views, 26K Followers

As one of the panelists, I was invited to share my insights for the freelance business and advice for Chinese cross border freelancers.

I answered 16 questions, covering opportutinies, skills, experiences, work and life balance suggestions for Chinese freelancers, including my own stories to be a China market entry consultant, several cheetsheets and some tips.

my Zhihu profile: https://www.zhihu.com/people/chaoge

Chao, as one of the panalests in the roundtable meeting
Chao, as one of the panalests in the roundtable meeting

Within only 5 days, I got 856 upvotes, 504 thanks and 3148 bookmarks.

3 of my answers were recommended by Zhihu editors and 3 other answers were published in top threads at Zhihu Daily, a successful app that tens of millions of users open the first in their mobile phone every morning.

Ms. Liu, Zhihu editor, sent me a private message earlier today, inviting me to open a Zhihu column to write on Freelance Business.

This seems interesting.

Popular Cheatsheets, Stories and Questions

We can tell from the number of thanks and bookmarks that people love those cheatsheets.

People are also interested in my real business stories and those in other answers.

I shared some of my interesting services like Get A Chinese Name and there are even some inquiries from Chinese potential clients asking for getting English names for them.

Some people are interested how customers find me to do Market Entry Consulting.

Some freelancers are lack of experience in delivering professional Chinese Website Localization service to their clients.

There are more freelancer translators sending private messages asking for 1 on 1 guide to get more Chinese translaton business, inspired by the Chinese translation store.

Continue reading Road of Chinese Freelancers: Online Roundtable Meeting at Zhihu

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Webchat Moments: First Series of Ads Released

bmw First series of Wchat moments ads were released at around 20:00p.m. on Jan. 25, 2015,  and it quickly became the hottest topic on China social media.

The 3 advertisers are BMW China, Vivo Mobile Phone and Coca Cola. Unlike the official testing ads by Wechat Team, these 3 ads could be seen by selected wechat users. Continue reading Webchat Moments: First Series of Ads Released

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New Age of Wechat: Moments of Ads

Just a moment ago, we see this testing ads from wechat official account

 Ads are part of real life

You can not hide

They were not evil

They just did not understand you

We are trying

to make some change

 

moments of Ads
moments of Ads

 

Design of Wechat Ads on Moments

  1. Image + Text: Ads on moments are similar as normal message on moments, multiple images are supported.

  2. Link: “view details” link of the ads, linking to the landing page.

  3. “Promotion” Text and hide button: “Promotion” is marked on the top-right of the ads and users can hide ads.

  4. Comments and likes supported: like normal message on Moments, users can like or comment on message content. Wechat friends can view comments and likes.

Active Social Portal

Wechat Moments has been an important web portal of information.

According to Zhang Xiaolong, the product manager of wechat, 20% users pick subscription accounts. and 80% users are reading at moments.

It is estimated that 5.86 articles were read by each active wechat user on average.

 

Why “Circle of Friends”  is popular

Wechat Moments in Chinese is called 朋友圈 (Circle of Friends), Most people only add friends they are familiar, or at least they know.

People prefer sharing more personal update on Wechat moments than Weibo, and this is just the reason why many Chinese users frequently refreshing Wechat Moments

This is different from Weibo, which is more open, and many strangers can follow you.

Not  “Circle of Friends”  Anymore?

In the beginning, you will be excited and willing to buy some products from your friends when they recommends something on wechat.

However, what do you think when more and more friends on your “Circle of Friends”  become “weishang” (micro online business seller), and spamming your feeds with their products.

This is what happened to Moments now.

Most common products on Moments.

  • Cosmetics
  • Jewelry
  • Bags
  • Imported Food
  • Financial products
  • Travel products

It will be a challenge for Wechat to balance the needs of the users.

and it’s expected to regulate the existing spamming ads, very soon.

 

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SinoStep Chinese Online Marketing Campaign Guide with New Launch Coupon

It’s never been so easy to start your Chinese Online Marketing Campaign now.

Now, Sinostep China Marketing team provides an easy way to tailor-made your Chinese online marketing campaign.

 

SinoStep: Customize Your Chinese Online Marketing Campaign: Choose Language, Target Market, Service Length and Service Level
SinoStep: Customize Your Chinese Online Marketing Campaign: Choose Language, Target Market, Service Length and Service Level

Continue reading SinoStep Chinese Online Marketing Campaign Guide with New Launch Coupon