China Marketing

China Marketing

All You Need to Know about China City Tiers

book-China City Tiers

All You Need to Know about China City Tiers

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

China city tier system is the first thing to understand before deciding your China market entry strategy.

You can follow my 7-Step Formula in Ultimate Guide to Finding Your Profitable Niche Market in China to uncover your profitable business opportunities in China.

From what cities to start your China business is a big concern in deciding your niche.

  • Case Study
  • Unbalanced China Market
  • China City Tiers Matter
  • Lacking Standardized Criteria
  • Typical Classification
    • 1st Tier
    • 2nd Tier
    • 3rd Tier
    • 4th and 5th Tier
  • Prioritize Your Target China Cities

 

People always came to me to consult where they should start.

And they often ask what China cities belong to tier 2, and what cities are under tier 3, and what are under tier 4.

I need to explain again and again and again since it is quite difficult to provide an absolutely accurate answer in a very short time.

But it’s quite interesting and it is important.

Let’s take a look at a real case first.

Case Study: Market Prioritization Analysis for a Global Medical Group

We have been helping quite a few overseas companies understand the China market with our China Market Research. Continue reading

How to Establish Your China Distribution Network Effectively

How to Establish Your China Distribution Network Effectively

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Selling to the rapidly expanding market in China is a great opportunity for most global businesses.

While many business owners may be very excited by the market potential in China, it’s very difficult for them to start with the strategy and establish distribution channels in the Chinese market.

Sinostep had helped a variety of international companies develop and manage their China distribution networks in China with China market entry services. we have gained valuable experiences in the process for overseas business entering the Chinese market.

Products including but not limited to the following

  • Imported Food: Chocolate, Ham, Pecans, Olive Oils, etc.
  • Nuts: Pecans, Pistachios, Macadamias, Cashews, Walnuts, Pine nuts.
  • Wine: Red wine, Liquor, Whiskey, Beer, etc.
  • Frozen Products: Pork, Beef
  • Fashion: Women Apparels, Bags, etc.
  • Baby Products: Baby shoes, Infant formula milk powder, etc
  • Medical: Medical Equipments, etc.
How to Establish Your China Distribution Network Effectively: (Photo by Chao, City SuperMarket at IFC, Shanghai)

How to Establish Your China Distribution Network Effectively: (Photo by Chao, City SuperMarket at IFC, Shanghai)

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Basics to understand China’s mobile app market

Basics to understand China’s mobile app market

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

China is becoming the next battlefield for global app makers.

Many foreign app developers are excited about the market opportunity in China, while they barely know nothing about this special market.

Why China Mobile App Market is Different?

Research on Google Play or the iTunes App Store works well for almost every market in the world.

However, it’s not working in China.

Continue reading

Failures of Global Companies in China: Ignorance of the Market Differences in China

Failures of Global Companies in China: Ignorance of the Market Differences in China

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

In the past decade, we can see so many overseas companies are coming into China with high hopes to develop a market but they failed to live up to their expectations.

It seems interesting, No one expected it to be this way especially for most American cutting-edge technology giants, Yahoo, Ebay, MySpace, Facebook, Twitter, Groupon, etc.

They came here armed with cash, intellectual property and an ability to manage complex networks and introverted workers, however, there is no one who has dominated its field in China, not even close to be the leader.

Even Google, by some measures is the world’s largest Internet market can not avoid the fate. Many experts thought Google would be the first to break the myth.

While each failure has been different, most blamed on the government blocking and censorship.

The truth is, the ignorance of the market differences in China leads to the failures of them.

And these did not only happen in the Internet industry, we can see other examples of failures on Bestbuy, Mattel, McDonald, etc. Continue reading

Booming Private Investment in China Healthcare Market

Booming Private Investment in China Healthcare Market

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Current situation of China Healthcare Market

China Healthcare Market is still in an early stage, and Chinese people are expecting more diversified medical service supply.

Currently the healthcare contributes about 5% of the GDP in China, which is pretty low in the world.

  • Limited entry to the market
  • Unhealthy monitoring mechanism
  • Imbalanced medical resources lead to insufficient supply and waste of resources
PUMC, One of the top Chinese Public Hospital (Beijing, China)

PUMC, One of the top Chinese Public Hospital (Beijing, China)

Continue reading

The Facts of Successful Branding in China

The Facts of Successful Branding in China

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Lately I was frequently asked about questions on how to establish a strong branding in the China market.

I’d like to share some ideas here and please raise your opinions.

 

Get a Good Chinese Brand Name

Before trying to get a branding success, it’s more easy to get a poor brand name if this issue does not get enough attention.

a typical error

  • Peugeot (Biao zhi) sounds enough like the Chinese slang for “prostitute” (biaozi) that in southern China, where the pronunciations are especially close, the brand has inspired dirty jokes.

Good Chinese Brand name needs insights to the Chinese culture and business expertise.

Continue reading

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