Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
see Chao's Bio
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China city tier system is the first thing to understand before deciding your China market entry strategy.
You can follow my 7-Step Formula in Ultimate Guide to Finding Your Profitable Niche Market in China to uncover your profitable business opportunities in China.
From what cities to start your China business is a big concern in deciding your niche.
- Case Study
- Unbalanced China Market
- China City Tiers Matter
- Lacking Standardized Criteria
- Typical Classification
- 1st Tier
- 2nd Tier
- 3rd Tier
- 4th and 5th Tier
- Prioritize Your Target China Cities
People always came to me to consult where they should start.
And they often ask what China cities belong to tier 2, and what cities are under tier 3, and what are under tier 4.
I need to explain again and again and again since it is quite difficult to provide an absolutely accurate answer in a very short time.
But it’s quite interesting and it is important.
Let’s take a look at a real case first.