They Are The Most Valued Chinese Consumers
China Cross-border online shoppers are most valued pioneer consumers.
Compared to average online shoppers on domestic eCommerce websites in China, they are early adopters of new things and can afford to buy more from overseas.
Let’s picture them:
- Higher income
- Higher education
- Mainly white-collar employees and business owners
- More than half are parents
- Most live in the 1st, and 2nd tier cities in the coastal area.
- Lower frequency of purchase
- Higher basket size
They are seed customers of cross-border eCommerce, they influence the market and lead the market.
The number of these people is still not huge, and has a full potential to increase.
Three Typical Types of Online Shoppers
We can tell three typical Chinese cross-border online shoppers as follows:
They always know what is the fashion in the world.
Haitao brings all the possibilities for them.
Leo, business owner of a trading company, has a wide knowledge of all the famous brands, and he has a really good taste.
Online shopping is definitely a hobby for him.
His loves Lanvin and St Lauren from France, Prada from Italy, and many small designer brands.
He is also a father, now he starts buying apparels, toys for his son too.
What do they buy?
- Cosmetics and skin care products
- Makeup products
- Bags and Suitcases, accessories
2. Mommies & Daddies
Trust western brands considering safety and quality.
Chao, yes, it is me, bought many things from overseas websites, and visits a lot of foreign ecommerce sites.
What do they often buy?
- Mother and Baby
- Health supplement products
- Milk powder and food supplement
Willing to try new things, esp. new digital products, and they are early adopters of new inventions.
Yaya, A freelance writer, runs a small business in Beijng.
Her hobby is to travel around the world. She visits Amazon Global the most, and her favorite brand is Aigle from France and Keen from USA.
What do they often buy?
- Digital products
- Outdoors Sports
As a China cross border consultant, I was invited by Paypal to shoot this video sharing my career life and experience of receiving overseas payments.
I started using Paypal in 2004 when I was building on my own web store then. It is quite early for Chinese merchants and it brought me initial foreign client.
You heard the Chinese terms of “Didi”, “Dianping” from the lips of speakers in Apple’s WWDC 2016.
We can see a number of updates and new features aimed at China users.
Very soon, Siri can support sending messages to wechat, Apple watch can recognize Chinese characters, Apple Maps can book rides on Didi, and you can get spam call alert.
Chinese developers are also very excited about the opening up services of Siri, iMessage and Maps.