Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
see Chao's Bio
Latest posts by Chao Cheng (see all)
- Chinese Business Etiquette 101 for Doing Business in China - February 21, 2017
- How Misunderstood is China by the Outside World? - February 20, 2017
- 7-Step Formula to Uncover Your Profitable Niche Market in China - February 12, 2017
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They Are The Most Valued Chinese Consumers
China Cross-border online shoppers are most valued pioneer consumers.
Compared to average online shoppers on domestic eCommerce websites in China, they are early adopters of new things and can afford to buy more from overseas.
Let’s picture them:
- Higher income
- Higher education
- Mainly white-collar employees and business owners
- More than half are parents
- Most live in the 1st, and 2nd tier cities in the coastal area.
- Lower frequency of purchase
- Higher basket size
They are seed customers of cross-border eCommerce, they influence the market and lead the market.
The number of these people is still not huge, and has a full potential to increase.
Three Typical Types of Online Shoppers
We can tell three typical Chinese cross-border online shoppers as follows:
They always know what is the fashion in the world.
Haitao brings all the possibilities for them.
Leo, business owner of a trading company, has a wide knowledge of all the famous brands, and he has a really good taste.
Online shopping is definitely a hobby for him.
His loves Lanvin and St Lauren from France, Prada from Italy, and many small designer brands.
He is also a father, now he starts buying apparels, toys for his son too.
What do they buy?
- Cosmetics and skin care products
- Makeup products
- Bags and Suitcases, accessories
2. Mommies & Daddies
Trust western brands considering safety and quality.
Chao, yes, it is me, bought many things from overseas websites, and visits a lot of foreign ecommerce sites.
What do they often buy?
- Mother and Baby
- Health supplement products
- Milk powder and food supplement
Willing to try new things, esp. new digital products, and they are early adopters of new inventions.
Yaya, A freelance writer, runs a small business in Beijng.
Her hobby is to travel around the world. She visits Amazon Global the most, and her favorite brand is Aigle from France and Keen from USA.
What do they often buy?
- Digital products
- Outdoors Sports