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How To Make A Fortune In China Avocado Market

China avocado market is taking off. The passion for avocados started from affluent Chinese consumers in 1st tier cities. Chinese consumers call avocado as “Niu you Guo”, literally “butter fruit” for its taste. This fruit is thought to be nutritionally dense and good for health.   The Growth of the Avocado Market in China How Did Avocados Become […]
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Find Target Customers in China for Your Online Store

They Are The Most Valued Chinese Consumers 

China Cross-border online shoppers are most valued pioneer consumers.

Compared to average online shoppers on domestic eCommerce websites in China, they are early adopters of new things and can afford to buy more from overseas.

Let’s picture them:

  • Elder
  • Higher income
  • Higher education
  • Mainly white-collar employees and business owners
  • More than half are parents
  • Most live in the 1st, and 2nd tier cities in the coastal area.
  • Lower frequency of purchase
  • Higher basket size

They are seed customers of cross-border eCommerce, they influence the market and lead the market.

The number of these people is still not huge, and has a full potential to increase.

 

Three Typical Types of Online Shoppers

We can tell three typical Chinese cross-border online shoppers as follows:

1. Trend-setter

They always know what is the fashion in the world.

Haitao brings all the possibilities for them.

Find Target Customers in China for Your Online Store: 1. Trend-Setter
Find Target Customers in China for Your Online Store: 1. Trend-Setter (picture: Leo’s tour in MET, New York, USA)

Leo, business owner of a trading company, has a wide knowledge of all the famous brands, and he has a really good taste.

Online shopping is definitely a hobby for him.

His loves Lanvin and St Lauren from France, Prada from Italy, and many small designer brands.

He is also a father, now he starts buying apparels, toys for his son too.

What do they buy?

  • Cosmetics and skin care products
  • Makeup products
  • Apparel
  • Shoes
  • Hats
  • Bags and Suitcases, accessories
  • Perfume

2. Mommies & Daddies

Trust western brands considering safety and quality.

Find Target Customers in China for Your Online Store: 2. Moms and Daddies
Find Target Customers in China for Your Online Store: 2. Mommies and Daddies (picture: Chao and his daughter: Emily)

Chao, yes, it is me, bought many things from overseas websites, and visits a lot of foreign ecommerce sites.

What do they often buy?

  • Mother and Baby
  • Health supplement products
  • Milk powder and food supplement
  • Food
  • Toys
  • Apparels

3. Explorers

Willing to try new things, esp. new digital products, and they are early adopters of new inventions.

Find Target Customers in China for Your Online Store: 3. Explorers
Find Target Customers in China for Your Online Store: 3. Explorers

Yaya, A freelance writer, runs a small business in Beijng.

Her hobby is to travel around the world. She visits Amazon Global the most, and her favorite brand is Aigle from France and Keen from USA.

What do they often buy?

  • Digital products
  • Outdoors Sports

 

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Please Help Build My Profile in China

Build my profile in China In China, football is on it’s way up and many overseas independent contractors want to be a part of it. Pedro, A previous professional football player in England come to me for a proper China market entry strategy and some advice. Pedro wants to build his own profile and expand […]
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Video: China Cross Border Consultant Featured by Paypal

Paypal-Chengchao

As a China cross border consultant, I was invited by Paypal to shoot this video sharing my career life and experience of receiving overseas payments.

I started using Paypal in 2004 when I was building on my own web store then. It is quite early for Chinese merchants and it brought me initial foreign client.

Chao's interview video in Paypal China Merchants' Homepage
Chao’s interview video in Paypal China Merchants’ Homepage

Continue reading Video: China Cross Border Consultant Featured by Paypal

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New IOS 10: What Do Chinese Consumers Care The Most

You heard the Chinese terms of “Didi”, “Dianping” from the lips of speakers in Apple’s WWDC 2016.

We can see a number of updates and new features aimed at China users.

IOS10

Very soon, Siri can support sending messages to wechat, Apple watch can recognize Chinese characters, Apple Maps can book rides on Didi, and you can get spam call alert.

Chinese developers are also very excited about the opening up services of Siri, iMessage and Maps.

Continue reading New IOS 10: What Do Chinese Consumers Care The Most

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All You Need to Know about China City Tiers

China city tier system is the first thing to understand before deciding your China market entry strategy. You can follow my 7-Step Formula in Ultimate Guide to Finding Your Profitable Niche Market in China to uncover your profitable business opportunities in China. From what cities to start your China business is a big concern in deciding your niche. Case Study Unbalanced China Market China City […]
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How to Establish Your China Distribution Network Effectively

Selling to the rapidly expanding market in China is a great opportunity for most global businesses. While many business owners may be very excited by the market potential in China, it’s very difficult for them to start with the strategy and establish distribution channels in the Chinese market. Sinostep had helped a variety of international […]
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Failures of Global Companies in China: Ignorance of the Market Differences in China

In the past decade, we can see so many overseas companies are coming into China with high hopes to develop a market but they failed to live up to their expectations. It seems interesting, No one expected it to be this way especially for most American cutting-edge technology giants, Yahoo, Ebay, MySpace, Facebook, Twitter, Groupon, […]
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Booming Private Investment in China Healthcare Market

Current situation of China Healthcare Market China Healthcare Market is still in an early stage, and Chinese people are expecting more diversified medical service supply. Currently the healthcare contributes about 5% of the GDP in China, which is pretty low in the world. Limited entry to the market Unhealthy monitoring mechanism Imbalanced medical resources lead to insufficient […]
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The Facts of Successful Branding in China

Lately I was frequently asked about questions on how to establish a strong branding in the China market. I’d like to share some ideas here and please raise your opinions.   Get a Good Chinese Brand Name Before trying to get a branding success, it’s more easy to get a poor brand name if this […]
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