Ms Wang and Iris from Paypal China interviewed me in a rainy day this fall.
It is happy to see several new changes in Paypal China and they can help more Chinese cross-border startups and freelancers to expand the overseas business.
Sell My Consulting Services Across Borders
I help my foreign clients find their profitable niche markets in China and they need my service in the market entry and business growth.
I am a heavy Paypal user and I integrate various Paypal buttons to sell my service products. With the help of Paypal services, I can quickly set up my shopping cart, create my own subscriptions without big investment.
Paypal buy button
suitable for express checkout.
create monthly plan, it is especially great for longterm contract.
- China Virtual Assistants
- Chinese Online Reputation Management
- Wechat Marketing
- Baidu Advertising | Baidu PPC
Paypal shopping cart
sometimes, one single product will not be sufficient for a single client, provide shopping cart so clients won’t bother to come back and forth.
Combined with shopping cart and subscription
For most strategic services, I use discovery contract to do the initial study and work on the dedicated proposal for serious clients.
A Paypal button is quite convenient to work it out.
- China Business Development
- China Sales Starter
- Build a Website that Can Sell in China
- Conduct a China Market Research
- Create a China Digital Marketing Strategy
- Create a China eCommerce Strategy
- Create a China Market Entry Strategy
- Create a China Marketing Strategy
- Chinese Content Marketing Strategy
It is quite common to see many Chinese cross-border merchants selling physical products. But selling services in this way is quite rare for Chinese startups.
I think this is why they are so curious and one more thing which is important is, they know I really sell. I answered many questions on my businesses and shared some real stories.
It was quite an interesting experience since I also helped in a short interview video sharing my cross border business with Paypal experience.
Attract Chinese Buyers to Your Online Shop
Now You can enter China market at a much lower cost with a significant number of potential Chinese cross-border online shoppers out there.
And it is pretty efficient.
It is true that China sells various types of goods around the world.
In the mean time, Chinese buers love western brands, esp. luxury goods, infant formulas, healthcare products, cosmetics, etc.
Chinese buyers want to access to more foreign brands in an easier way, and they are ready to pay a premium for high-end products.
It is the good timing to get more Chinese buyers.
You can fully localize your web store, you can provide direct shipping to China, you can support Chinese customer service.
When Would a Chinese Consumer Buy from Your Web Store?
Before expecting more orders from Chinese consumers, you need to ensure several things have been done on your web store.
Is your product special or better than those already existing in the China market?
Would the overall price be lower after the shipping, customs duty and foreign exchange losses?
Be clear and transparent in this.
Discount & Coupons
Chinese customers loves discounts and promotions.
Look at the amazing results of the past Singles’ day. See 2016 Singles’ Day: World’s Biggest Shopping Event
Would my shopping experience be as good as shopping with a Chinese merchants?
- product display,
- product description,
- purchase process,
- reviews etc
Do you speak Chinese?
If you do not have a Chinese version, it is not a localized website from the very beginning.
Also, do you provide Chinese customer service?
A Working Chinese Website
Could I finish the registration and use the shopping cart without any troubles?
I could not even finish my registration in Delta Airline’s Chinese website. See Flying experience in My US Travel.
If customers can not use your website, how coule they buy?
You need to do the test all the time to correct the mistakes and improve the user experience.
Online Customer Service
Could I ask questions about products interactively while shopping?
It is common that Chinese merchants provide live chat around 16 hours per day.
Also, Could I talk to your representative in Chinese?
Could I know how much it is in Chinese Renminbi (Chinese local currency)?
Could I pay with my most convenient payment tool?
Typical popular payment options in China:
Would the fulfillment/delivery be hassle free and quick?
Do you support direct shipping?
The only reason I did not buy the boostapak car seat from Trunki official store is that they do not support direct shipping to China. See Finally, I Got A Trunki Hello Kitty Boostapak.
Do you support shipping if I am in a third tier city in China?
How do you tell real from the fake ones?
It is the major reason why they buy from you.
Returns and After Sales Service
Could I return or replace my product?
Ensure you will be responsible even when you ship directly from your country of origin.
A good example is Emily’s New 3Doodler Start Pen , I got the replacement from their Hongkong branch after reporting the issue when there was some issue with the one I bought.
Though I bought the start kit from offline store at Brookstone in Boston, I definitely would love to buy the plastic strands and other new products from their official web store in the future.
Can I open your website?
Some foreign websites are loading very slow in China.
Be sure to test your website and you might consider change your hosting if it does not work well.
Chinese Localization Strategy
There seems a lot of work to do, and it is.
Some New Game Players in China Import eCommerce have done a good job, while many still need a lot of improvements.
Do your research and prepare a localization strategy if you don’t have a good one.
I help foreign business owners make a right China market entry strategy, it is mainly about localization, either for marketing or for operations.
I will diaganoze your website store to see how to improve the Chinese version.
We will spend some time in the research and analysis, together with some tests.
A good localization strategy is worth your investment before spending huge money in the marketing.
Let’s Chat if you need any help.
With the attractive potential ahead, new players joined this game without hesitate.
This May, I attended the 5th Cross-border eCommerce conference China 2016 in Shanghai. The meeting lasted two days, the first day focusing on import and the 2nd day focusing on export.
The one sitting left to me is a senior director from a top newspaper in China, they are also working on a cross-border eCommerce program. A big challenge for them is the difficulty in recruiting qualified talents with experience in this field.
Actually I’d been in the same event twice last year. We can see obvious changes in a short time, and more new faces in the market.