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TOP 11 Golden Rules for Doing Business in China

Every businessman is doing business in China, or planning to do,  because “it’s the right place to go”. Before creating your China market entry strategy, read these rules…   Golden Rules For Doing Business In China Rule 1. Nothing is Too Easy Don’t be fooled by “It’s easy to make money in China.” You need […]
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How to Send Money to China

This is a comprehensive guide listing options on how to send money to China. If you’re trying to transfer money to China. Reading this guide is a must.   Use the links below to jump to each section: How to Send Money to China Online Payoneer Paypal Xoom, a Paypal service TransferWise WorldFirst How to Send Money to China in […]
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7-Step China Niche Market Formula to Uncover Your Profitable Business

nicThe goal of my 7-Step China Niche Market Formula is to help you answer this question: Is this MY PROFITABLE market? Step 1. Ideas: Describe your niche as specific as possible. Step 2. Needs: Are there real problems and people want to solve? Step 3. Money: Will people pay for this? How much will they pay? How […]
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Understanding Market Trends in China

Understanding market trends in China is critical for your China market entry strategy and business development. I am sharing some insights on the market trends in China and you might sense some new opportunities. The Rise of Chinese Middle Class Chinese middle class is starting to pay more on services and luxury products, other than new […]
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Ultimate Guide to Finding Your Profitable Niche Market in China

Looking to start a business in China but not sure what niche market in China is suitable for you? Read this guide today and you will find a perfect and profitable niche. I will show you how to choose the right niche in China and what risks you should minimize. Secret to My China Consulting Business Understand Market Trends in China […]
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Most Recommended China Market Entry Expert by Paypal

Ms Wang and Iris from Paypal China interviewed me in a rainy day this fall.

It is happy to see several new changes in Paypal China and they can help more Chinese cross-border startups and freelancers to expand the overseas business.

Chao's startup story and his successful use of Paypal
Paypal help me expand global business: Chao’s startup story and his successful use of Paypal

Sell My Consulting Services Across Borders

I help my foreign clients find their profitable niche markets in China and they need my service in the market entry and business growth.

I am a heavy Paypal user and I integrate various Paypal buttons to sell my service products. With the help of Paypal services, I can quickly set up my shopping cart, create my own subscriptions without big investment.

Paypal buy button

suitable for express checkout.

Chao created paypal buy button to sell his Expert Review service on Clients' Chinese websites or apps
Chao created paypal buy button to sell his Expert Review service on Clients’ Chinese websites or apps

Paypal subscriptions

create monthly plan, it is especially great for longterm contract.

paypal-subscription
Chao’s WeChat monthly plans are popular service packages for many clients

 

Paypal shopping cart

sometimes, one single product will not be sufficient for a single client, provide shopping cart so clients won’t bother to come back and forth.

paypal-shopping cart
Clients needs us to write many web copies, and prefer different service levels. A shopping cart is convenient.

Combined with shopping cart and subscription

Strategic Services

For most strategic services, I use discovery contract to do the initial study and work on the dedicated proposal for serious clients.

A Paypal button is quite convenient to work it out.

dsicovery contract
Chao Launched a China Sales Starter Program to establish a liaison sales office for overseas clients, a discovery contract can effectively understand needs before the formal proposal.

It is quite common to see many Chinese cross-border merchants selling physical products. But selling services in this way is quite rare for Chinese startups.

I think this is why they are so curious and one more thing which is important is, they know I really sell. I answered many questions on my businesses and shared some real stories.

It was quite an interesting experience since I also helped in a short interview video sharing my cross border business with Paypal experience.

Paypal Stories of Successful China Merchants
Paypal Stories of Successful China Merchants

They wrote my story, put it in Paypal Stories, and recommend me to be the choice of China market entry expert, my video was also placed on the Paypal freelancer’s homepage.

Interview Video on My Cross-border consulting business put on Paypal Merchants individual startup/freelancer homepage.
Interview Video on Chao’s Cross-border consulting business put on Paypal Merchants individual startup/freelancer homepage.
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9 Market Trends of China Cross border Online Shopping

Here are 9 Market Trends of China Cross border Online Shopping after the new policy released by the government earlier this year. 1. Regulated Market We can see China Government’s efforts to head off the illegal gray-market imports and all the regulations will make the market more healthy. Trade zones were set up to qualify for the […]
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10 Fundamental Rules For Writing Killer Chinese Web Copy

Writing Killer Chinese Web Copy That Sells More Before you prepare the first Chinese character of your web copy, you must first Know your goal Know where to post Know your target audience Know your product or service Know who will write or translate I Want Chinese Copywriting Service Here are some fundamental rules: Rule […]
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When Would a Chinese Consumer Buy from Your Web Store?

Attract Chinese Buyers to Your Online Shop

Now You can enter China market at a much lower cost with a significant number of potential Chinese cross-border online shoppers out there.

And it is pretty efficient.

It is true that China sells various types of goods around the world.

In the mean time, Chinese buers love western brands, esp. luxury goods, infant formulas, healthcare products, cosmetics, etc.

Chinese buyers want to access to more foreign brands in an easier way, and they are ready to pay a premium for high-end products.

It is the good timing to get more Chinese buyers.

You can fully localize your web store, you can provide direct shipping to China, you can support Chinese customer service.

When Would a Chinese Consumer Buy from Your Web Store?
When Would a Chinese Consumer Buy from Your Web Store?(Photo by Chao: In Southern Georgia, USA, Oct. 2016, I love the bales of the three little pigs)

When Would a Chinese Consumer Buy from Your Web Store?

Before expecting more orders from Chinese consumers, you need to ensure several things have been done on your web store.

Product

Is your product special or better than those already existing in the China market?

Price

Would the overall price be lower after the shipping, customs duty and foreign exchange losses?

Be clear and transparent in this.

Discount & Coupons

Chinese customers loves discounts and promotions.

Look at the amazing results of the past Singles’ day. See 2016 Singles’ Day: World’s Biggest Shopping Event

Experience

Would my shopping experience be as good as shopping with a Chinese merchants?

  • product display,
  • product description,
  • purchase process,
  • reviews etc

Language

Do you speak Chinese?

If you do not have a Chinese version, it is not a localized website from the very beginning.

Also, do you provide Chinese customer service?

A Working Chinese Website

Could I finish the registration and use the shopping cart without any troubles?

I could not even finish my registration in Delta Airline’s Chinese website. See Flying experience in My US Travel.

If customers can not use your website, how coule they buy?

You need to do the test all the time to correct the mistakes and improve the user experience.

Online Customer Service

Could I ask questions about products interactively while shopping?

It is common that Chinese merchants provide live chat around 16 hours per day.

Also, Could I talk to your representative in Chinese?

Currency Conversion

Could I know how much it is in Chinese Renminbi (Chinese local currency)?

Payment

Could I pay with my most convenient payment tool?

Typical popular payment options in China:

  • UnionPay
  • Alipay
  • WePay

Delivery

Would the fulfillment/delivery be hassle free and quick?

Do you support direct shipping?

The only reason I did not buy the boostapak car seat from Trunki official store is that they do not support direct shipping to China. See Finally, I Got A Trunki Hello Kitty Boostapak.

Do you support shipping if I am in a third tier city in China?

Guaranteed Genuine

How do you tell real from the fake ones?

It is the major reason why they buy from you.

Returns and After Sales Service

Could I return or replace my product?

Ensure you will be responsible even when you ship directly from your country of origin.

A good example is Emily’s New 3Doodler Start Pen , I got the replacement from their Hongkong branch after reporting the issue when there was some issue with the one I bought.

Though I bought the start kit from offline store at Brookstone in Boston, I definitely would love to buy the plastic strands and other new products from their official web store in the future.

Website Speed

Can I open your website?

Some foreign websites are loading very slow in China.

Be sure to test your website and you might consider change your hosting if it does not work well.

 

Chinese Localization Strategy

There seems a lot of work to do, and it is.

Some New Game Players in China Import eCommerce have done a good job, while many still need a lot of improvements.

Do your research and prepare a localization strategy if you don’t have a good one.

I help foreign business owners make a right China market entry strategy, it is mainly about localization, either for marketing or for operations.

I will diaganoze your website store to see how to improve the Chinese version.

We will spend some time in the research and analysis, together with some tests.

A good localization strategy is worth your investment before spending huge money in the marketing.

Let’s Chat if you need any help.

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New Game Players in China Import eCommerce

A lot of foreign brands cost more in China, and Chinese shoppers tend to buy many products from overseas.

With the attractive potential ahead, new players joined this game without hesitate.

This May, I attended the 5th Cross-border eCommerce conference China 2016 in Shanghai. The meeting lasted two days, the first day focusing on import and the 2nd day focusing on export.

The one sitting left to me is a senior director from a top newspaper in China,  they are also working on a cross-border eCommerce program. A big challenge for them is the difficulty in recruiting qualified talents with experience in this field.

Actually I’d been in the same event twice last year. We can see obvious changes in a short time, and more new faces in the market.

 

 the 5th Cross-border eCommerce conference China 2016 in Shanghai
the 5th Cross-border eCommerce conference China 2016 in Shanghai

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