China eCommerce 101

How to Send Money to China

How to Send Money to China

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

This is a comprehensive guide listing options on how to send money to China.
If you’re trying to transfer money to China.
Reading this guide is a must.


Use the links below to jump to each section:


How to Send Money to China Online

How to send money to China fast?

Without going out your door?

You can easily send money to China online using your laptop computer or mobile phone.

Important:

  • If you want to send money to yourself. You need to have a Chinese bank account or a Hongkong bank account.
  • If you already have one, be sure to enable online money transfers functions.

Back to Top

1. Payoneer: Easy & Quick

 

Payoneer is a quick and easy solution to receiving payments worldwide. It’s a new and an alternative way of getting paid for performing services.

Payoneer also gives you an alternative way to pay people directly without using a third party payment service.

  • You can set up either business account or individual account.
  • US company
  • Send payments in over 150 different currencies to more than 200 countries, and offer your beneficiaries customer support over chat, email and telephone in 35 languages.

Withdrawal

  • min. $50, 1-3 working days. can be as fast as 15 mins.

Mastercard

  • Payoneer users can apply for an ATM Debit card with the Mastercard logo.
  • You can withdraw the funds at any ATM machine that accepts Mastercard.
  • Annual fee$29.95, not recommended for the high cost of withdrawal.

The Cost of Payoneer

  • Free transfer between Payoneer accounts, within 2 hours.
  • Withdraw fee to local bank account 1.2-2% of total amount.

Payoneer-withdrawal

New User Signup Promo!

  • Get $25 bonus! when you receive $100.
  • Withdraw fee to local bank account 1.2% of total amount instead of 2% through official website

Back to Top

2. PayPal: Widely Used

A widely used option is PayPal.

To get started, simply create an account and send it to the receiver using his/her email address.

The transfer is instant, but it takes a couple days to withdraw the money into the bank account.

Cost to use Paypal

  • Exchange rate: PayPal allows you to see the current exchange rate at Manage Currencies under Paypal balance.
  • Fees: PayPal charges a cross border fee due to extra costs involved in processing multi-currency payments. Cross border fees on international money transfers using a PayPal balance or bank account ranges from 0.5% to 2% of the payment amount. For payments made with a credit or debit card, the fee runs from 2.9% to 7.4% plus an additional fixed fee based on the country of the payment recipient. In China, it ranges from 2.9-4.4%+$0.3.
  • Time: Instant virtual transfer; 3-5 days to withdraw to the bank account.

Why Paypal? Or Not?

  • It is a popular choice when there are not many alternatives.
  • It is a good choice small amount of money transfer, and between friends.
  • e-Check can also be cost effective.
  • the cross border fees can be expensive for sending large amounts.

Back to Top

3. Xoom, A Paypal Service

With Xoom, you can instantly deposit money to your recipient’s UnionPay credit or debit card in mainland China. The card is provided by most major banks, including Bank of China, Industrial and Commercial Bank of China, and China Construction Bank.

Simply create a free Xoom account to start sending money. Then:

  • Select the amount you’d like to send
  • Pick your payment method (bank account, credit, or debit)
  • Enter your recipient’s bank card number
  • Enter their family name and given name in Pin

Additionally, you can send money to bank accounts in Hong Kong.

Recipient have to be a Chinese citizen

Your recipient must have Chinese citizenship. If you send money to someone who lives and works in China, but isn’t a Chinese citizen, your transaction will be cancelled.

Renminbi or U.S Dollars?

Xoom converts your U.S. dollars into renminbi.

How long will it take for my transfer to arrive?

Deposits are instant when you send money during bank processing hours (7 a.m. to 10 p.m., Beijing Standard Time).

If you send money outside of this time frame, your transfer will go through when the bank begins processing. For instance, if you send money at 11:59 p.m., BST, your transfer will be processed the next business day at 7 a.m., BST.

The Cost of Xoom

xoom

New User Promo: Get a $20 Amazon eGift card!

xoom-gift

If their first transfer is $400 or more (transaction fee excluded), you’ll get a $20 Amazon eGift card.

Back to Top

4. TransferWise


TransferWise launched money transfers to China in the fall of 2016.

TransferWise now supports Chinese Yuan (CNY) transfers to Chinese UnionPay card accounts. It’s fast, as fair as ever, and – with a fee starting from ¥24 – it’s great value, no matter how much you’re sending.

China is currently the most expensive major currency corridor, according to the World Bank, with the average cost of sending $200 (£140) from the UK to China standing at a staggering US $19.6 (£13.70) or 9.8%.

Everything you need to know about transferring to Chinese Yuan (CNY) with TransferWise

Basic Information Notes
TransferWise Fee 1.5% (or 24 CNY for under 1600 CNY) When sending from currencies where the fee would normally be 0.5%, the fee is instead 1.5%.
Delivery time* 8-9 Working Hours  *After payout. Please keep in mind that TransferWise can take up to two working days to convert your funds from receiving the deposit
Maximum amount (per transfer) 31,000 CNY Maximum Limits for CNY – 5,000 USD (or equivalent) per transaction, 10,000 USD (or equivalent) per day, 50,000 USD (or equivalent) per year as above.
Countries we can send to China only
Additional Receiving Banking Fees None
Required Details
Recipient Full Name Yes First name and surname – English characters only
Recipient UnionPay Card Number Yes Card number should be 16 to 19 digits
Features
Amount Lock Transfers Yes The currency you’re sending from must also be able to send fixed amounts. 
Business payments No We can only send CNY to Private recipients, not businesses.
  • You can only make CNY transfers to recipients who have a UnionPay bank card.
  • Your recipient must be a private individual – you cannot make CNY transfers to a business.
  • You can only make transfers to Chinese Yuan from this list of eligible countries.
  • Recipients with UnionPay can only receive an amount of 10,000 USD (or equivalent in CNY) per day, or 50,000 USD (or equivalent in CNY) per year, from any remittance provider. If your recipient has previously received international transfers, via any provider, this will count towards this limit (for example, if they have received 20,000 USD already this year, their limit is 30,000 USD).

Sending money to China? Save with TransferWise

  • TransferWise will charge 1.5% for transfers with a delivery time of 1 to 3 days.

Anybody with a UnionPay account will be able to receive transfers.

transferwise

Supported Banks excluding these

TransferWise can send funds to many banks in China, however there are some exceptions. There are some banks that do issue UnionPay cards, but do not accept overseas remittances, meaning that we are not able to support transfers to:

  1. Agricultural Bank of China
  2. China Merchants bank
  3. China Minsheng bank
  4. Industrial Bank Co
  5. Shanghai Pudong Development Bank
  6. Bank of Communications

TransferWise, coming soon to WeChat

With the TransferWise Official Account on WeChat, you’ll be able to send money straight from the WeChat app.

Back to Top

5. WorldFirst

WF

Not Losing money through poor exchange rates Again

At World First, you can get very competitive exchange rates compared to the big 4 banks, which means you’ll end up with more money in your pocket after your transfer is complete*.

Strong at USD, CNY and CNH

WorldFirst specializes in sending USD, CNY and CNH into China.

and you can even chat to one of our friendly Chinese-speaking currency specialists who can help you with your transfer.

Cost of WorldFirst

  • No other costs but exchange rate loss.
  • 1% for converting major currencies: USD, GBP and EUR to Chinese YUAN
  • 1-2.5% for converting other currencies to Chinese YUAN

Advantages

  • No annual cost
  • Support more currencies.
  • No withdrawal limit.

 

Note: Before doing any online banking in China, particularly if you’re on a public wifi, we suggest that you consider securing your activities from hackers using one of these VPNs.

Back to Top


How to Send Money in Person

Here are a few options for sending money to China in person.

1. Wiring Money from Your Bank to China

  • Formal, traditional way to send the money.
  • suitable for large sum of money.
  • slower than some other new ways.
  • less efficient.

Cost of Bank Wire Transfer

  • each transfer will cost around USD30-45.

Special Notice

Wiring money from your bank account to China is a pretty straightforward process.

But make sure you do it right.

  • Make sure you confirm with the recipient on the account number and account name before you send the money.

Back to Top

2: Write A Check

Sending a check from your bank to China is a perfectly cost effective way to get money into China.

Cost Efficient

The receiving China bank will probably charge you around US$15 for each cheque and it will cost you nothing as a sender.

Mind the Time

  1. The cheque takes anywhere between 30-60 days to clear. Plan it well enough ahead.
  2. It takes time on road if you send the cheque to your receiver in China, he shall be patient enough too.

 

Back to Top

3: Western Union

Western Union is a good option for sending money to China too.

Western Union has operations in over 200 countries around the world and here in China.

Their large presence speaks convenience.

Instant Transfer

Unlike other options that take 3 to 5 days to complete the transfer, money sent through Western Union is immediately available making it a great option if you are in a hurry.

WU

How it Works

Bring the sum of money you want to send in cash to an agent, present your passport, complete the money form, and list whoever will pickup the money in the recipient country. The agent then provides you with a tracking number (MTCN), which the designated recipient uses to collect the cash.

Cost of Western Union

  • Fees: Anywhere between US$15-$40, depending on the amount being sent.

Special Notice

  • You must list the recipient’s entire name as listed on their identification.
  • Inform your recipient to call the Western Union agent if the sent money amount is a big one. They do not have much cash on hand.

 

Check out Western Union

Back to Top


If you have any questions, feel free to let us know!

 

2017 DHGate Reviews-Is DHgate A Good Choice to Source from China?

2017 DHGate Reviews-Is DHgate A Good Choice to Source from China?

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Dhgate Top Deals – Buy China Wholesale Products from Chinese Wholesalers.

DHGate could be a good choice to buy your wholesale products from China.

Many online business owners had successful experiences with DHGate while some want to have a try.

I’d read thousands of DHGate reviews and Let’s see some common ones.

Is DHgate Legit & Safe?

What Is DHgate?



You’ve probably been familiar with Amazon.com, eBay and Etsy.

These websites are widely used and they have earned our trust as dependable online retailers.

But, What is DHGate?

DHgate, like the popular site Alibaba.com, which is considered the Amazon of Chinese exports, is the result of a growing demand for goods at cheaper prices.

Overall, DHgate.com is a good e-commerce website offering a myriad of products directly from factory sellers.

DHgate provides a huge variety of items, ranging from men’s watches to real human hair weaves, at shockingly low prices.

Here are some of the many categories offered by DHgate:

  • Electronics
  • Cell phones and accessories
  • Health & beauty
  • Babies, kids, moms & toys
  • Jewelry & watches
  • Weddings & formal events
  • Automobile & motorcycle
  • Apparel
  • Sports & outdoors
  • Home & garden
  • Lights & lighting
  • Hair & styling
  • Bags, shoes & accessories


Is DHgate Real?

Rock-bottom prices at DHGate make many careful shoppers doubt whether all these are true.

In fact, many people purchased through the website successfully.

Some online business owners make full use of DHGate as their major source of inventory.

DHGate, as a eCommerce platform, is a real one.

And I’ve personally visited this company several times in the past three years for some business consultation cases.

Is DHgate Reliable?

Like Aliexpress and eBay, DHgate plays host to many different sellers.

Some sellers on the platforms are reputable.

They ship items exactly as shown in their DHgate ads.

However, chances are that you might be unlucky to receive items that are totally different from what you expect.

DHgate Is A Platform, Not the Seller

You’re not actually buying from DHgate.

Different sellers are behind the scene.

They are manufacturers, retailers, and individuals from whom you purchase goods.

DHGate Reviews

Do Your Job To Lower Your Risk

Just like other B2B e-commerce platforms, quality control issues are a big problem for overseas purchase, but it could be avoided if you had your due diligence job done before placing the order.

A simple way to do this is to hire a senior China sourcing agent.

What about DHgate.com Prices?

A repeated question in all the DHGate reviews is:

  • Why are the items on DHGate so cheap?

To make it more reasonable.

Let’s rephrase the question:

  • Why are the items of this DHGate seller so cheap?

Wholesale Price

DHgate sellers are mainly selling wholesale items.

They either manufacture or purchase huge amounts of a good at a time, drastically cutting down costs.

DHgate functions as a “B2B” (business to business) site, and their target market is overseas wholesale buyers, like you.

DHgate.com Guarantee

With a site like Amazon, the sense of trust comes in because your purchase is protected and fulfilled by Amazon itself.

Unlike Amazon, DHgate is much more similar to eBay.

DHgate provides a feedback system that allows you to see three reviews about the seller, and you can even reach out to the seller directly with any questions you may have.

Learning Curve

Like other sourcing channels.

You have to deal with similar problems like slow shipping, wrong size and quality control issues.

However, I think DHgate.com is a very powerful tool for overseas online sellers looking to source products directly from China.

Casual buyers can also find great items, and seemingly too-good-to-be-true deals.

DHgate & Sourcing from China

When you source products directly from China, here are some useful tips for you.

At DHgate, most of the sellers specialize in exporting Chinese-manufactured goods.

A smart way is to do your research in the right way.

Find out your answer to these questions:

  • What is the seller’s rating?
  • Has the seller sold this item before, and if so, was the customer satisfied?
  • What is the shipping cost?
  • What is the guaranteed date of delivery or estimated delivery time frame?
  • What is the seller’s return policy?

Hire a senior China sourcing agent for your serious business.

Dhgate Top Deals – Buy China Wholesale Products from Chinese Wholesalers.

Chinese Website Launch Checklist

book-Chinese Website Launch Checklist

Chinese Website Launch Checklist

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

You are probably quite stressful when launching a new website in Chinese.

Building a website that can sell in China requires a fully localized Chinese web design.

A couple of things could go very, very wrong if you are not aware of the basic rules.

Well, today you’re in for a treat because I’ve put together a complete list.

This checklist will be helpful for you to avoid unnecessary costs and some common mistakes, esp. when you do not have much knowledge about the China market and the internet situation.

It is the major part of our Chinese Website Expert Review.

You can run the checks for your new Chinese company websites, landing pages, and apps since same rules can be applied.

36 Things to Check Before Launching Your Chinese Website

Checklist before you launch your Chinese website

Checklist before you launch your Chinese website

Chinese Marketing Check

  • 1. Target Market    ✓
  • 2. Language    ✓
  • 3. Keywords    ✓
  • 4. Analytics Installation    ✓
  • 5. Webmaster tool    ✓
  • 6. Onsite SEO    ✓
  • 7. Hosting    ✓
  • 8. Domain    ✓
  • 9. Branding    ✓

Continue reading

Haitao Experience: How Do Chinese Consumers Buy Overseas Products

Haitao Experience: How Do Chinese Consumers Buy Overseas Products

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Purchase From Overseas Shopping Websites

Consumers place orders directly on overseas shopping websites.

Reliable and “Best” way

Actually it is the best way of HaiTao in my eyes if you can have a fully localized web store designed for Chinese consumers.

It is reliable to provide authentic products.

But not every overseas shopping website is user friendly to Chinese consumers.

Poor Shopping Experience

Many Chinese users feel it difficult to read the text and follow the order process.

Chinese consumers need to

  • be the language expert to understand what the website tells.
  • be comfortable with the website display.
  • do a lot of homework to know how to buy.

Long Delivery Time

  • Long Shipment time to China
  • Many websites do not support direct shipping, Chinese consumers need to be the logistic expert to arrange a forwarding company to transfer the goods.

No Guarantee

No after-sales service for Chinese consumers.

Many Chinese  consumers feel it difficult to read the text and follow the order process.

No wonder many of those experts turned out to be overseas purchase agents.

 

Bergdorf Goodman, a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City (Photo by Chao in Nov. 2016)

Bergdorf Goodman, a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City (Photo by Chao in Nov. 2016)

Purchase Through “DaiGou” Agencies

Continue reading

Find Target Customers in China for Your Online Store

Find Target Customers in China for Your Online Store

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

They Are The Most Valued Chinese Consumers 

China Cross-border online shoppers are most valued pioneer consumers.

Compared to average online shoppers on domestic eCommerce websites in China, they are early adopters of new things and can afford to buy more from overseas.

Let’s picture them:

  • Elder
  • Higher income
  • Higher education
  • Mainly white-collar employees and business owners
  • More than half are parents
  • Most live in the 1st, and 2nd tier cities in the coastal area.
  • Lower frequency of purchase
  • Higher basket size

They are seed customers of cross-border eCommerce, they influence the market and lead the market.

The number of these people is still not huge, and has a full potential to increase.

 

Three Typical Types of Online Shoppers

We can tell three typical Chinese cross-border online shoppers as follows:

1. Trend-setter

They always know what is the fashion in the world.

Haitao brings all the possibilities for them.

Find Target Customers in China for Your Online Store: 1. Trend-Setter

Find Target Customers in China for Your Online Store: 1. Trend-Setter (picture: Leo’s tour in MET, New York, USA)

Leo, business owner of a trading company, has a wide knowledge of all the famous brands, and he has a really good taste.

Online shopping is definitely a hobby for him.

His loves Lanvin and St Lauren from France, Prada from Italy, and many small designer brands.

He is also a father, now he starts buying apparels, toys for his son too.

What do they buy?

  • Cosmetics and skin care products
  • Makeup products
  • Apparel
  • Shoes
  • Hats
  • Bags and Suitcases, accessories
  • Perfume

2. Mommies & Daddies

Trust western brands considering safety and quality.

Find Target Customers in China for Your Online Store: 2. Moms and Daddies

Find Target Customers in China for Your Online Store: 2. Mommies and Daddies (picture: Chao and his daughter: Emily)

Chao, yes, it is me, bought many things from overseas websites, and visits a lot of foreign ecommerce sites.

What do they often buy?

  • Mother and Baby
  • Health supplement products
  • Milk powder and food supplement
  • Food
  • Toys
  • Apparels

3. Explorers

Willing to try new things, esp. new digital products, and they are early adopters of new inventions.

Find Target Customers in China for Your Online Store: 3. Explorers

Find Target Customers in China for Your Online Store: 3. Explorers

Yaya, A freelance writer, runs a small business in Beijng.

Her hobby is to travel around the world. She visits Amazon Global the most, and her favorite brand is Aigle from France and Keen from USA.

What do they often buy?

  • Digital products
  • Outdoors Sports

 

9 Market Trends of China Cross border Online Shopping

9 Market Trends of China Cross border Online Shopping

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Here are 9 Market Trends of China Cross border Online Shopping after the new policy released by the government earlier this year.

1. Regulated Market

We can see China Government’s efforts to head off the illegal gray-market imports and all the regulations will make the market more healthy.

Trade zones were set up to qualify for the new tax regime.  Established logistics operators are building new distribution channels to handle the expanding trade. Now products on cross-border e-commerce platforms can get instant customs clearance.

Read more: China Government Policy Evolution for Import eCommerce

 

2. Fair Play

The imports from cross-border eCommerce and general trade will be on the same arena.

 

3. Price Adjustment

Some platforms adjusted the prices of some products due to the import tax change.

Increase around 11.9%: Food, healthcare, mother and baby, daily consumption products

Decrease around 8.1%-38.1%: home appliances, personal washing.

No change: cosmetics.

 

4. Fierce Competition

Many existing players will be out of the game due to the fierce competition, and the challenge of the profit margin

Alliances will also be spurred among big players in the market.

Chinese consumers still buy a lot of foreign products from Daigou. This is a Mommy with her two sons in the supermarket in France, they are holding a sign of "European Daigou Agent"

Chinese consumers still buy a lot of foreign products from Daigou. This is a Mommy with her two sons in the supermarket in France, they are holding a sign of “European Daigou Agent”

5. From Poor Choice to Rich SKUs

The reality now is that popular best selling products on domestic cross-border eCommerce platforms do not exceed 500 SKUs, we can expect more SKUs and more new brands coming in to the China market.

Domestic Cross-border eCommerce platforms will eye on higher price mainstream cosmetics,  higher quality fast consumption products and home appliances.

We can foresee a consumption upgrade in the cross-border eCommerce in the near future.

 

6. A Wider Coverage

More and more Chinese consumers come to realize Haitao is a new lifestyle and not that difficult.

The customers are not only from first and second tier cities, but also from third or fourth tier cities.

 

7. Better Customer Experience

Consumers will enjoy better buying experience through the quicker arrival, easy return or change of goods, and the confidence in the quality.

 

8. Direct Shipping

Direct Shipping will be more popular than before.

Overseas brands or retailers can tap into the China market through official website with proper localization.

And it can be the first step of market entry trial before you spend huge dollars in the China market.

 

9. Localized Operations

Foreign merchants need more localized operations to satisfy their China customers.

Jobs include more localized team, better localized webstore, good Chinese web copy, local customer service, supporting direct shipping, return and repair service.

Read more:

 

Let’s Chat! if you want to talk more about selling online to China, and making a right market entry strategy.

 

When Would a Chinese Consumer Buy from Your Web Store?

When Would a Chinese Consumer Buy from Your Web Store?

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Attract Chinese Buyers to Your Online Shop

Now You can enter China market at a much lower cost with a significant number of potential Chinese cross-border online shoppers out there.

And it is pretty efficient.

It is true that China sells various types of goods around the world.

In the mean time, Chinese buers love western brands, esp. luxury goods, infant formulas, healthcare products, cosmetics, etc.

Chinese buyers want to access to more foreign brands in an easier way, and they are ready to pay a premium for high-end products.

It is the good timing to get more Chinese buyers.

You can fully localize your web store, you can provide direct shipping to China, you can support Chinese customer service.

When Would a Chinese Consumer Buy from Your Web Store?

When Would a Chinese Consumer Buy from Your Web Store?(Photo by Chao: In Southern Georgia, USA, Oct. 2016, I love the bales of the three little pigs)

When Would a Chinese Consumer Buy from Your Web Store?

Before expecting more orders from Chinese consumers, you need to ensure several things have been done on your web store.

Product

Is your product special or better than those already existing in the China market?

Price

Would the overall price be lower after the shipping, customs duty and foreign exchange losses?

Be clear and transparent in this.

Discount & Coupons

Chinese customers loves discounts and promotions.

Look at the amazing results of the past Singles’ day. See 2016 Singles’ Day: World’s Biggest Shopping Event

Experience

Would my shopping experience be as good as shopping with a Chinese merchants?

  • product display,
  • product description,
  • purchase process,
  • reviews etc

Language

Do you speak Chinese?

If you do not have a Chinese version, it is not a localized website from the very beginning.

Also, do you provide Chinese customer service?

A Working Chinese Website

Could I finish the registration and use the shopping cart without any troubles?

I could not even finish my registration in Delta Airline’s Chinese website. See Flying experience in My US Travel.

If customers can not use your website, how coule they buy?

You need to do the test all the time to correct the mistakes and improve the user experience.

Online Customer Service

Could I ask questions about products interactively while shopping?

It is common that Chinese merchants provide live chat around 16 hours per day.

Also, Could I talk to your representative in Chinese?

Currency Conversion

Could I know how much it is in Chinese Renminbi (Chinese local currency)?

Payment

Could I pay with my most convenient payment tool?

Typical popular payment options in China:

  • UnionPay
  • Alipay
  • WePay

Delivery

Would the fulfillment/delivery be hassle free and quick?

Do you support direct shipping?

The only reason I did not buy the boostapak car seat from Trunki official store is that they do not support direct shipping to China. See Finally, I Got A Trunki Hello Kitty Boostapak.

Do you support shipping if I am in a third tier city in China?

Guaranteed Genuine

How do you tell real from the fake ones?

It is the major reason why they buy from you.

Returns and After Sales Service

Could I return or replace my product?

Ensure you will be responsible even when you ship directly from your country of origin.

A good example is Emily’s New 3Doodler Start Pen , I got the replacement from their Hongkong branch after reporting the issue when there was some issue with the one I bought.

Though I bought the start kit from offline store at Brookstone in Boston, I definitely would love to buy the plastic strands and other new products from their official web store in the future.

Website Speed

Can I open your website?

Some foreign websites are loading very slow in China.

Be sure to test your website and you might consider change your hosting if it does not work well.

 

Chinese Localization Strategy

There seems a lot of work to do, and it is.

Some New Game Players in China Import eCommerce have done a good job, while many still need a lot of improvements.

Do your research and prepare a localization strategy if you don’t have a good one.

I help foreign business owners make a right China market entry strategy, it is mainly about localization, either for marketing or for operations.

I will diaganoze your website store to see how to improve the Chinese version.

We will spend some time in the research and analysis, together with some tests.

A good localization strategy is worth your investment before spending huge money in the marketing.

Let’s Chat if you need any help.

New Game Players in China Import eCommerce

New Game Players in China Import eCommerce

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

A lot of foreign brands cost more in China, and Chinese shoppers tend to buy many products from overseas.

With the attractive potential ahead, new players joined this game without hesitate.

This May, I attended the 5th Cross-border eCommerce conference China 2016 in Shanghai. The meeting lasted two days, the first day focusing on import and the 2nd day focusing on export.

The one sitting left to me is a senior director from a top newspaper in China,  they are also working on a cross-border eCommerce program. A big challenge for them is the difficulty in recruiting qualified talents with experience in this field.

Actually I’d been in the same event twice last year. We can see obvious changes in a short time, and more new faces in the market.

 

 the 5th Cross-border eCommerce conference China 2016 in Shanghai

the 5th Cross-border eCommerce conference China 2016 in Shanghai

Continue reading

Emily’s New 3Doodler Start Pen

Emily’s New 3Doodler Start Pen

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

New Present for Doodling

I bought Emily a 3Doodler Start Kit from Brookstone at Boston Logan International Airport last Sunday.

Emily was excited to have this new present and we started creating 3D names using the pen.

Emily was excited to have this new present and we started creating 3D names using the pen

Emily was excited to have this new present and we started creating 3D names using the pen

Emily's first 3D names

Emily’s first 3D names

Continue reading

Finally, I Got A Trunki Hello Kitty Boostapak

Finally, I Got A Trunki Hello Kitty Boostapak

Chao Cheng

China Market Expert Expert, Senior Partner at SinoStep
Author of Sell Online To China (Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China.

Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.

Chao founded ChineseTrans, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.

Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.

see Chao's Bio

Latest posts by Chao Cheng (see all)

Emily, my daughter dislikes her car seat since it becomes uncomfortable when she grows up. We also found it quite difficult to adjust and occupies too much space. So we decided to change a lite one which is easy to carry and set up. But all car seats in China physical store are quite traditional like our existing one.

4 weeks ago, Vicky sent me a shopping list before my travel in North America and stressed that Trunki Hello Kitty Boostapak is priority No. 1.

A Challenge But I Made It

Trunki is quite popular in UK and Hongkong. There are many fake ones in the China market too.

For this type of car seat, Trunki is not available in most American physical stores.

Though we can find standard pink and green version in many web stores, Hello kitty is quite difficult to find.

I failed to complete the mission in the United States and finally got the car seat from Taobao back home in China. Yesterday it arrived and Emily loved it.

Most important thing is, It took me less than 48 hours to get it.

Finally, I Got A Trunki Hello Kitty Boostapak

Finally, I Got A Trunki Hello Kitty Boostapak

In the Southern US

It was quite a busy business travel and I planned to go shopping in big cities like New York, and Boston, the last stops before going back home.

For the first two weeks, I’d been across all nine southern states of US and two states in north Mexico. We were driving all the way and it was quite convenient to be anywhere.

In Tuscon, Arizona, We stepped into a Walmart 24 hour store, I found many types of folded car seats. and they are not expensive at all. Actually, I thought I can buy any of them to finish my shopping task though I could not find Trunki products. However, I was not sure whether Emily will like it and I had plenty of time to find the one in the list.

Continue reading

Interested in Working Together? Let's Chat!

Send this to friend