China Market Expert Expert, Senior Partner
Author of Sell Online To China
(Your Opportunity in China’s Booming Cross-border eCommerce Market) andHow to Build A Right Chinese Website That Works In China
Cheng Chao has extensive expertise in China market entry, global translation & localization, cross-border business development, and global digital marketing.
Chao founded ChineseTrans
, where he led a team of senior linguists to establish ChineseTrans as the market leader in professional Chinese translation services.
Since 2011, Chao has served as the managing director of SinoStep, a consulting agency helping foreign investment enter into the China market. Backed up with a strong team of China business consultants experienced in different sectors, Chao has successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market.
see Chao's Bio
Latest posts by Chao Cheng (see all)
Attract Chinese Buyers to Your Online Shop
Now You can enter China market at a much lower cost with a significant number of potential Chinese cross-border online shoppers out there.
And it is pretty efficient.
It is true that China sells various types of goods around the world.
In the mean time, Chinese buers love western brands, esp. luxury goods, infant formulas, healthcare products, cosmetics, etc.
Chinese buyers want to access to more foreign brands in an easier way, and they are ready to pay a premium for high-end products.
It is the good timing to get more Chinese buyers.
You can fully localize your web store, you can provide direct shipping to China, you can support Chinese customer service.
When Would a Chinese Consumer Buy from Your Web Store?(Photo by Chao: In Southern Georgia, USA, Oct. 2016, I love the bales of the three little pigs)
When Would a Chinese Consumer Buy from Your Web Store?
Before expecting more orders from Chinese consumers, you need to ensure several things have been done on your web store.
Is your product special or better than those already existing in the China market?
Would the overall price be lower after the shipping, customs duty and foreign exchange losses?
Be clear and transparent in this.
Discount & Coupons
Chinese customers loves discounts and promotions.
Look at the amazing results of the past Singles’ day. See 2016 Singles’ Day: World’s Biggest Shopping Event
Would my shopping experience be as good as shopping with a Chinese merchants?
- product display,
- product description,
- purchase process,
- reviews etc
Do you speak Chinese?
If you do not have a Chinese version, it is not a localized website from the very beginning.
Also, do you provide Chinese customer service?
A Working Chinese Website
Could I finish the registration and use the shopping cart without any troubles?
I could not even finish my registration in Delta Airline’s Chinese website. See Flying experience in My US Travel.
If customers can not use your website, how coule they buy?
You need to do the test all the time to correct the mistakes and improve the user experience.
Online Customer Service
Could I ask questions about products interactively while shopping?
It is common that Chinese merchants provide live chat around 16 hours per day.
Also, Could I talk to your representative in Chinese?
Could I know how much it is in Chinese Renminbi (Chinese local currency)?
Could I pay with my most convenient payment tool?
Typical popular payment options in China:
Would the fulfillment/delivery be hassle free and quick?
Do you support direct shipping?
The only reason I did not buy the boostapak car seat from Trunki official store is that they do not support direct shipping to China. See Finally, I Got A Trunki Hello Kitty Boostapak.
Do you support shipping if I am in a third tier city in China?
How do you tell real from the fake ones?
It is the major reason why they buy from you.
Returns and After Sales Service
Could I return or replace my product?
Ensure you will be responsible even when you ship directly from your country of origin.
A good example is Emily’s New 3Doodler Start Pen , I got the replacement from their Hongkong branch after reporting the issue when there was some issue with the one I bought.
Though I bought the start kit from offline store at Brookstone in Boston, I definitely would love to buy the plastic strands and other new products from their official web store in the future.
Can I open your website?
Some foreign websites are loading very slow in China.
Be sure to test your website and you might consider change your hosting if it does not work well.
Chinese Localization Strategy
There seems a lot of work to do, and it is.
Some New Game Players in China Import eCommerce have done a good job, while many still need a lot of improvements.
Do your research and prepare a localization strategy if you don’t have a good one.
I help foreign business owners make a right China market entry strategy, it is mainly about localization, either for marketing or for operations.
I will diaganoze your website store to see how to improve the Chinese version.
We will spend some time in the research and analysis, together with some tests.
A good localization strategy is worth your investment before spending huge money in the marketing.
Let’s Chat if you need any help.