Baidu Advertising | Baidu PPC







Monthly Budget

up to $1,500

up to $3,000

up to $5,000

up to $10,000

more than $10,000


up to 3

up to 5

up to 15



Ad Groups

up to 20

up to 50

up to 150




up to 200

up to 500

up to 1500



Advanced keyword research

Negative keywords lists

Competitor analysis

Chinese Ads copywriting

Ad copy performance testing

Mobile optimized ads

Ongoing keyword development and tweaking

Strategic bid management

Landing page optimization

Conversion analysis reporting

Custom reports and analysis

Minimum Service Length

6 months

6 months

6 months

6 months

6 months

Set Up Your Account
- Open Your Baidu PPC account
- Initial campaign strategy






Monthly Service Charge

$500 / month

$750 / month

$1,000 / month

​$1,500 / month

15% monthly budget

Get More Traffic, Leads and Sales through Effective Baidu Advertising | Baidu PPC Services

Baidu is by far the most-used search engine in China. Baidu PPC is the most efficient way to get more traffic, create leads and sales in China.

Create Your Baidu Advertising Account

Take a glance at China search engine landscape and understand why and how Baidu advertisements can work for you.

Take a glance at China search engine landscape and understand why and how Baidu advertisements can work for you.

For western businesses who are new to Chinese digital marketing, it is quite complicated to handle the process to set up a Baidu PPC account.
To ensure a smooth application process, SinoStep will contact Baidu on your behalf and make the whole process painless.
The account will be registered under the entity of your business. You will have full control and ownership of the Baidu advertising account.
Usually it takes about 2-4 weeks to set up a Baidu PPC account if all documents required are ready.

Several successful tips

  • Baidu allows a company to setup an account associated with just one domain.
  • Required documents: a scanned copy of the certificate of incorporation or other proof of the business.
  • Required to do: Baidu often requests minor edits to the website, such as the addition of the official, legal company name to the homepage, footer etc.
  • Baidu sells their ad products through a network of resellers while most do not handle non-Chinese clients.
  • Only deal with Baidu PPC management agency or Baidu reseller who has experience to set up accounts for non-Chinese clients.

Maximize Your ROI with Localized Baidu PPC Management

  • Send your correct message to the target Chinese customers.
  • Match your business to the customers by proper market studies.
  • Optimize your Chinese PPC campaigns all the time.

Choose a Baidu PPC Management Plan that fits for your budget.







Monthly Budgetup to USD 1,500up to USD 3,000up to USD 5,000up to USD 10,000more than USD 10,000
Campaignsup to 3up to 5up to 15unlimitedunlimited
Ad groupsup to 20up to 50up to 150unlimitedunlimited
Keywordsup to 200up to 500up to 1500unlimitedunlimited
Advanced keyword research ✓ ✓ ✓ ✓ ✓
Negative keywords lists ✓ ✓ ✓ ✓ ✓
Competitor analysis ✓ ✓ ✓ ✓ ✓
Chinese Ads copywriting ✓ ✓ ✓ ✓ ✓
Ad copy performance testing ✓ ✓ ✓ ✓ ✓
Mobile optimized ads ✓ ✓ ✓ ✓ ✓
Ongoing keyword development and tweaking ✓ ✓ ✓ ✓ ✓
Strategic bid management ✓ ✓ ✓ ✓ ✓
Landing page optimization ✓ ✓ ✓
Conversion analysis reporting ✓ ✓ ✓
Custom reports and analysis ✓ ✓ ✓ ✓ ✓

Set Up Your Account

  • Open Your Baidu PPC account
  • Initial campaign development & strategy

USD 1000

USD 1500

USD 2000

USD 2500

USD 3000

Monthly Management Fee

USD 500

USD 750

USD 1,000

USD 1,500

15% of Monthly Budget

Minimum Service Length

6 months

6 months

6 months

6 months

6 months

Further Increase Your Conversion Rate: Spending Less and Doing More

Get an Expert Review to check the usability and Chinese localization of your website.

Test and Improve: Test your landing page, workflow, shopping cart process, ad ideas, etc. and choose the version with better results. contact us for a quote on this.

Brands trusted SinoStep Baidu PPC Services

Brands trusted SinoStep Baidu PPC Services

How it Works

  • Choose the services and the PPC management plan you want.  Send your request via our contact form.
  • We will send over the invoice.
  • We will email you an application form after your payment is processed.
  • Fill out the application form, answer the questions and describe your detailed situation and challenges with supporting documents.
  • The project starts.

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